Key takeaways
- Format: Product on prop with strike-through price badge and retailer logo
- Best for: Holiday gift sets and retailer-exclusive launches
- Hook: Twist on 'nice list': a gift that'll make the naughty list
- Reuse it: Combine price drop, exclusivity and a holiday pun
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Holiday pun with attitude
Flipping 'nice list' to 'naughty list' feels cheeky and hints at an indulgent scent.
- 02
Visible saving
Showing $50 crossed out next to $39 makes the value instant.
- 03
Retailer exclusivity
'Only at Ulta' adds scarcity and tells shoppers exactly where to buy.
- 04
Gift-ready packaging
The boxed set in a clear pouch looks ready to wrap.
Full creative breakdown
Who this ad targets
This ad targets holiday gift shoppers, mostly women 18–40, buying for friends, sisters and Secret Santa exchanges with a budget around $30–$50. It also reaches Ulta Beauty shoppers who browse in-store and online during the holiday season and fragrance fans who like gourmand dessert scents. The bundle format appeals to people who want a complete, ready-made gift rather than choosing individual products.
Copywriting analysis
The headline plays on the Christmas 'naughty or nice' idea. Instead of promising a nice gift, it says this gift will make the naughty list – a nod to how indulgent and dessert-like the scent is, and to the brand's cheeky tone. 'That'll' keeps it conversational. 'Only at Ulta' is short and practical, adding exclusivity and a clear place to shop. The product name on the box – whipped nonna – adds humour and warmth, and 'scent layering bundle' explains what is inside. The price badge carries the offer so the headline can stay playful.
Visual design
The product is placed left of centre on a pile of cake, with the headline in empty white space on the right, creating a clean split. Bright orange packaging and orange type link product and copy. The white background feels like a retail or e-commerce look, fitting the Ulta partnership. Whipped cream and forks add appetite appeal, and the badge overlaps the box to tie price and product together.
How to adapt this template for your brand
- Place your gift set on a prop that represents its scent or theme.
- Shoot on a clean white background to keep a retail feel.
- Add a round badge with the old price crossed out and the new price below.
- Write a holiday pun headline in your brand colour in the empty side of the frame.
- Finish with 'only at' plus the retailer logo if it is an exclusive.
Tips for fragrance ads on Meta
Works in Meta feed at 3:4 or 4:5 and adapts to 9:16 Stories by stacking the headline above the product. Run it during November and December, with heavier spend around Black Friday. Use retailer-collaborative ads or link to the Ulta product page. Include the price and 'only at Ulta' in the primary text so the offer survives any crop, and test a version with a countdown or 'limited edition' line.
About this creative
On a clean white-to-grey background, the Snif Whipped Nonna scent layering bundle stands on top of chunks of nut-studded cake. The box is bright orange with a photo of cake topped with whipped cream and a fork, and the Snif logo printed big in yellow at the bottom. It is shown inside a clear zip-up pouch with a small red tag, hinting it doubles as a reusable bag. A fork rests in the cake crumbs in the foreground, and swirls of whipped cream with caramel drizzle sit at the edges. In the top right of the product, a round orange badge shows the old price of $50 crossed out above the new price of $39. To the right, a large orange lowercase headline reads a gift that'll make the naughty list., followed by only at and the Ulta Beauty logo. The ad mixes holiday gifting, a clear saving and retailer exclusivity in one composition.
Meta ad · 338 × 600 · Fragrance
Gift Set Ad: Snif Whipped Nonna Bundle, $39 Only at Ulta
This Snif holiday ad promotes the Whipped Nonna scent layering bundle, styled on a slice of nut cake with whipped cream and forks. A crossed-out price badge drops from $50 to $39, and an only-at-Ulta line drives retail traffic. Use it as a template for holiday gift sets and retailer-exclusive offers.
Added
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Details
Ad copy
Primary text
A gift that'll make the naughty list. 🎁 The Whipped Nonna scent layering bundle is just $39 (was $50) – only at Ulta Beauty.
Description
Whipped Nonna scent layering bundle, $39 only at Ulta
On-image text
a gift that'll make the naughty list. only at ULTA BEAUTY | Price badge: $50 $39 | Pack: whipped nonna scent layering bundle, snif
Headline ideas for this template
- 1The naughtiest gift under $40
- 2Gift something sweet, save $11
- 3Holiday scent bundle, only at Ulta
- 4For the friend who's always on the naughty list
- 5Whipped, wrapped and on sale
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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