Key takeaways
- Format: Split screen of creator's food photo and collab product
- Best for: Brand–creator or brand–brand collaboration launches
- Hook: 'Smells like a recipe' ties the scent to the partner
- Reuse it: Use the partner's signature content as the left panel
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Borrowed trust
The Half Baked Harvest name brings an existing loyal audience and credibility.
- 02
Recipe as proof
The cruller photo looks like the creator's own content, making the scent feel authentic.
- 03
Clear co-branding
Logos stacked with an x read instantly as a collaboration.
- 04
Colour bridge
Golden icing, yellow wax and gold gradient connect both panels.
Full creative breakdown
Who this ad targets
The ad targets fans of the Half Baked Harvest food blog and cookbooks – home cooks and bakers, mostly women 25–45, who love cozy seasonal recipes. It also reaches Snif's existing candle buyers, introducing each brand to the other's audience. These shoppers value homey comfort, seasonal baking and limited editions, and are likely to buy as a gift for food-loving friends.
Copywriting analysis
The headline makes a specific, testable promise: this scent smells like a Half Baked Harvest recipe. For the creator's fans, that instantly brings up a taste memory; for everyone else, 'apple cider' does the work. Repeating 'half baked' links the creator name and the Snif candle line, which is also called half baked, making the collab feel natural rather than forced. The logo lockup handles the 'who' so the copy can focus on the 'what'. Everything is lowercase except the partner wordmark, which respects their branding.
Visual design
The 50/50 vertical split mirrors the collaboration itself – one half each. The left side is busy, textured and light; the right side is calm, dark and golden, so the eye moves from food to product. The flame and ribbed glass catch the light at the panel's centre. Placing the candle on its box shows packaging, useful for gifting.
How to adapt this template for your brand
- Get a signature image from your collab partner – their recipe, product or style.
- Place it in one half of a vertical split, with your product in the other.
- Stack both logos with an 'x' at the top of your product side.
- Write one line connecting your product to the partner's world.
- Use a colour that bridges both images.
Tips for candles ads on Meta
Made for Instagram Stories and Reels at 9:16; run it from both brands' accounts using partnership ads so it shows the creator's handle. Keep logos below the profile bar. For feed, convert to a 1:1 or 4:5 side-by-side. Target the creator's followers and lookalikes, and include 'limited edition' in the primary text if relevant.
About this creative
This vertical story ad is split into two tall panels. The left panel is a top-down food photo of glazed apple cider crullers on parchment, their twisted ridges covered in white icing and sprinkled with cinnamon sugar. The right panel is a moody product shot on a warm brown-to-gold gradient. At the top sit the Snif logo, a small x and the Half Baked Harvest wordmark in serif capitals. Below, a lowercase line explains that this is an apple cider scent that smells like a half baked harvest recipe. Under the text, a lit candle in a ribbed glass vessel filled with butter-yellow wax glows softly, labelled half baked, and sits on top of its matching yellow box, where the product name runs vertically along the side. The split format pairs the creator's recognisable baking style with the product, using the food photo as proof of the scent and the logos as proof of the partnership.
Meta ad · 338 × 600 · Candles
Collab Candle Ad: Snif x Half Baked Harvest Apple Cider
This Snif x Half Baked Harvest story ad uses a vertical split: glazed apple cider crullers on the left, the yellow collab candle and box on the right. Co-branded logos sit above a line linking the scent to the creator's recipe. It is a practical template for brand–creator collaborations and limited editions.
Added
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Details
Ad copy
Primary text
Snif x Half Baked Harvest 🍎 An apple cider scent that smells like a Half Baked Harvest recipe. Light it up and bring the bakery home.
Description
Snif x Half Baked Harvest collab candle
On-image text
snif x HALF BAKED HARVEST an apple cider scent that smells like a half baked harvest recipe. | Candle: half baked apple cider smash
Headline ideas for this template
- 1Bake it or burn it
- 2Your favourite recipe, now a candle
- 3Smells like Half Baked Harvest's kitchen
- 4Apple cider season, lit
- 5The collab that smells like dessert
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
