Key takeaways
- Format: Real-customer photo with a loyalty quote and trip count.
- Best for: Reaching senior and repeat travellers with authentic social proof.
- Hook: A couple with 27 trips says they never travel uncovered.
- Reuse it: Feature loyal customers with a number that proves their loyalty.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Quantified loyalty
'27X Faye travelers' turns a single review into hard evidence of repeated trust.
- 02
Riffs on a famous phrase
'Never leave home without' echoes a well-known slogan, making the quote feel familiar and memorable.
- 03
Relatable real people
An authentic-looking senior couple mirrors the target audience, so viewers see themselves in the ad.
- 04
Dream destination context
Bora Bora signals high-value trips that clearly deserve protection.
Full creative breakdown
Who this ad targets
This ad targets active retirees and empty nesters, roughly 55 to 75, who travel frequently and to long-haul, high-value destinations like French Polynesia, cruises and island resorts. They care about medical cover abroad and tend to be loyal once they trust a brand. They respond well to peers rather than young influencers. The ad also reassures adult children who help their parents arrange travel insurance, and it suits both prospecting and retargeting among older travellers.
Copywriting analysis
The quote 'I never leave home without being covered by Faye' borrows the rhythm of a classic card-brand slogan, which gives it instant familiarity while sounding like a genuine habit. It positions insurance as a non-negotiable part of travel, not an optional extra. The supporting line '27X Faye travelers' quantifies loyalty and makes the testimonial far more persuasive than a single-use review. Naming Bora Bora adds aspiration and context. The orange underline under 'by Faye' highlights the brand naturally within the quote. Legal copy is present but subtle, maintaining compliance.
Visual design
The layout splits into a quote zone and a photo zone, with the pale blue sky blending smoothly into the text background so the two halves feel unified. Purple type matches the Faye brand, and the orange squiggle adds warmth and a handmade feel. The couple sits right-of-centre, balancing the logo circle on the left. Turquoise water and colourful leis bring vibrancy. The overall look is clean and trustworthy, like a happy holiday photo.
How to adapt this template for your brand
- Find a loyal customer and a genuine photo from one of their trips.
- Pull a short quote that frames your product as a habit or must-have.
- Add a specific loyalty metric, such as trips taken or years as a customer.
- Blend the photo's sky into a solid area for the quote text.
- Underline your brand name in the quote with a hand-drawn accent.
Tips for travel insurance ads on Meta
This square creative works in Meta Feed and can be extended to 9:16 for Stories by adding space above the quote. Target ages 55 plus with interests in cruises, retirement travel and long-haul destinations. Testimonials from peers perform well with older audiences, so test it against product-focused ads. Build a series featuring different loyal customers and destinations. Always secure written consent from customers and keep the legal line for US compliance.
About this creative
The creative is a square 1:1 ad split between a pale sky-blue top and a photo bottom. The upper half carries a large purple quote in a light sans-serif: 'I never leave home without being covered by Faye.' A hand-drawn orange squiggle underlines 'by Faye', adding a personal, handwritten touch. Beneath it, smaller purple text attributes the quote to 'Bonni & Bob G.' with '27X Faye travelers, Bora Bora'. The lower half shows a smiling senior couple, a woman with blonde curly hair and large sunglasses and a grey-haired man in dark sunglasses and a navy shirt, both wearing colourful flower leis. Behind them, a turquoise lagoon and a green-forested island stretch across the frame. The sky above the island fades seamlessly into the text area. A white circle on the left holds the purple Faye logo, and small white legal text runs along the bottom. The photo feels genuine, like a holiday snapshot shared by real customers.
Meta ad · 338 × 600 · Travel Insurance
Faye Testimonial Ad: I Never Leave Home Without It
This Faye square ad features a real senior couple wearing flower leis in Bora Bora, with their quote about never travelling uncovered. The '27X Faye travelers' line turns loyalty into proof. It is a testimonial format for Meta feeds, ideal for reaching older, frequent travellers with authentic social proof.
Added
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Details
Ad copy
Primary text
Bonni & Bob have taken 27 trips with Faye – and they never travel without it. Join the travellers who trust Faye for every getaway. 🌺
Description
Trusted by repeat travellers – 27 trips and counting
On-image text
"I never leave home without being covered by Faye." | Bonni & Bob G. | 27X Faye travelers, Bora Bora | Faye | Subject to the T&Cs and the limits of your specific plan and policy wording. Some benefits are not available for purchase in all states.
Headline ideas for this template
- 127 trips. Always covered.
- 2Why repeat travellers choose Faye
- 3Never travel without it
- 4Loved by travellers who go further
- 5From Bora Bora to beyond, covered by Faye
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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