Key takeaways
- Format: Three-point checklist with friendly flat illustrations.
- Best for: Explaining what a travel insurance plan covers at a glance.
- Hook: Possessive 'Your Trip, Your Health, Your Stuff' makes cover personal.
- Reuse it: Swap the three items for your product's three core benefits.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Rule of three
Three short items are easy to scan and remember, summarising cover without jargon.
- 02
Personal pronouns
Repeating 'Your' keeps the focus on the traveller's priorities rather than policy terms.
- 03
Illustration softens insurance
Playful luggage art feels approachable and modern, unlike stock photos of worried travellers.
- 04
Checkmarks signal completeness
Ticked boxes visually confirm that each need is covered, reinforcing the 'got you covered' line.
Full creative breakdown
Who this ad targets
This ad targets millennial and Gen Z travellers in the US, roughly 25 to 45, who prefer digital-first services and find traditional insurance confusing. They want a quick explanation of what they're buying and value modern, friendly brands. It suits first-time travel insurance buyers and people comparing providers who need to understand coverage quickly. The cosy illustration also appeals to families and casual travellers who dislike fear-based insurance marketing.
Copywriting analysis
The copy is minimal and structured. 'Travel Insurance' states the category plainly, which aids comprehension in a cold audience. The list 'Your Trip, Your Health, Your Stuff' maps directly onto the three main benefit pillars of trip cancellation, medical and baggage cover, but uses everyday words. The repetition of 'Your' builds rhythm and ownership. 'Faye has got you covered!' is a casual, reassuring closing line and a play on the insurance meaning of 'covered'. The legal disclaimer is necessary for US compliance and is kept small so it doesn't distract.
Visual design
A pale lavender background and peach card create a soft, warm palette, with bold purple used for brand, headline, checkmarks and closing line. The card groups the list and illustration into one clear unit, and the illustration is balanced on the right to offset left-aligned text. Generous white space and rounded shapes make the ad feel calm and app-like. Hierarchy is clear: brand, category, benefits, reassurance, legal.
How to adapt this template for your brand
- Identify your product's three core benefits and phrase each in two or three plain words.
- Start each item with 'Your' to keep the focus on the customer.
- Create or license a flat illustration of the objects those benefits protect.
- Group list and illustration on a rounded card in a soft accent colour.
- Add a reassuring closing line and any required legal copy at the bottom.
Tips for travel insurance ads on Meta
This square creative works well in Meta Feed and as a static carousel card. For Stories, stack the card vertically with more space above and below. Feature-callout ads perform well in prospecting to audiences unfamiliar with the brand. Test animated checkmarks in a short Reel version. On Google Display, the clean layout remains legible at small sizes. Keep the legal line for US compliance, but put details in primary text.
About this creative
The creative is a square 1:1 ad on a pale lavender background with a clean, friendly layout. At the top, the purple Faye wordmark sits above a large purple headline, 'Travel Insurance'. The centre holds a rounded peach card. On its left, three purple circular checkmarks introduce a list: 'Your Trip', 'Your Health' and 'Your Stuff'. On the right, a flat illustration shows a terracotta hard-shell suitcase with a luggage tag, a lilac backpack with a striped scarf peeking out and a brown duffel bag with navy straps. Below the card, purple text declares 'Faye has got you covered!'. At the bottom, small grey legal copy notes that coverage is subject to the terms and limits of the plan and that some benefits aren't available in all states. The illustration style feels modern, approachable and app-like, matching Faye's positioning as a digital-first insurer. The ad makes the product's scope clear in seconds.
Meta ad · 338 × 600 · Travel Insurance
Faye Travel Insurance Ad: Your Trip, Your Health, Your Stuff
This Faye square ad explains travel insurance with a simple three-item checklist: your trip, your health, your stuff. Flat illustrations of a suitcase, backpack and duffel bag add warmth. It is a feature-callout format for Meta that turns a complex product into an instantly understandable list.
Added
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Details
Ad copy
Primary text
Trip cancelled? Got sick abroad? Bag lost? Faye covers your trip, your health and your stuff – all in one app-based plan.
Description
Travel insurance for your trip, health and belongings
On-image text
Faye | Travel Insurance | Your Trip | Your Health | Your Stuff | Faye has got you covered! | Subject to the T&Cs and the limits of your specific plan and policy wording. Some benefits are not available for purchase in all states.
Headline ideas for this template
- 1Trip, health and stuff: all covered
- 2Travel insurance, made simple
- 3Everything you pack, protected
- 4Three things we cover so you don't worry
- 5One plan for your whole trip
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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