Key takeaways
- Format: Ingredient percentage callouts beside hand-held product
- Best for: Ingredient-transparent skincare and claim-heavy products
- Hook: Rinse, Rejoice, Repeat.
- Reuse it: List your top three actives with % and one benefit each
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Transparent percentages
Exact numbers build trust with ingredient-savvy shoppers.
- 02
Scannable structure
Pill tags plus one-line benefits are quick to read.
- 03
On-name wordplay
'Rinse, Rejoice, Repeat' ties to the 'Baptism' product name.
- 04
Barrier messaging
'Protects the barrier' speaks to a top skincare concern.
Full creative breakdown
Who this ad targets
Adults aged 20–45 with dry, sensitive or barrier-damaged skin who are frustrated with cleansers that leave their face tight. They care about formulation percentages and fragrance-free products and often follow skincare creators. The ad fits broad prospecting with skincare and sensitive-skin interests, as well as cross-selling to Dieux moisturizer buyers who don't yet own a Dieux cleanser.
Copywriting analysis
'Rinse, Rejoice, Repeat.' is a memorable alliterative triple with a quasi-religious wink to the product name 'Baptism'. The callouts follow a consistent formula of ingredient with percentage plus a plain-language benefit: deep cleansing without stripping, hydration, and moisture lock with barrier protection. Together they answer 'is it gentle?' and 'does it work?' in one frame.
Visual design
The visual base matches the sister ad: soft blue, white foam and a mint bottle held in hand. Text is stacked on the left with clear hierarchy – label, bold headline, then three outlined tags with regular-weight benefits. Outlined pills add a clinical, modern touch without heavy graphics, and the product remains the colour focal point on the right.
How to adapt this template for your brand
- Place the products large in the centre on a flat, saturated background.
- Write a kit or product name headline at the top.
- Add short bold callouts naming each product and its key benefit.
- Include percentages or ingredients where they make the claim concrete.
- Add a saving badge and test callout order by strongest benefit.
Tips for beauty ads on Meta
Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Baptism Gentle Foaming Gel Cleanser and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.
About this creative
This vertical creative is the ingredient-led version of the Dieux Baptism Gentle Foaming Gel Cleanser ad. The same hand with painted nails holds the mint-green bottle against a soft blue background with white foam bubbles at the edges. On the left, under a small caps product label, a bold white headline reads 'Rinse, Rejoice, Repeat.' – a playful nod to the 'Baptism' name. Below are three outlined pill-shaped tags, each followed by a benefit: '8.5% Gentle Cleansing Complex – Deeply cleanses without stripping skin', '10% Glycerin – Powerfully hydrates' and '2% Betaine – Locks in moisture & protects the barrier'. Listing exact percentages signals transparency and efficacy, appealing to shoppers who check formulas. The layout stays clean despite more text because each callout has the same structure, making it easy to scan.
Meta ad · 338 × 600 · Beauty
Facial Cleanser Ad Template: Ingredient Feature Callouts
This vertical Meta story ad shows a hand holding Dieux Baptism cleanser beside three ingredient callouts with percentages and benefits. The feature-callout format turns formulation details into proof, ideal for ingredient-savvy skincare shoppers.
Added
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Details
Ad copy
Primary text
Rinse, rejoice, repeat. Baptism Gentle Foaming Gel Cleanser: 8.5% gentle cleansing complex, 10% glycerin and 2% betaine to cleanse deeply without stripping.
Description
8.5% cleansing complex, 10% glycerin, 2% betaine.
On-image text
Baptism Gentle Foaming Gel Cleanser; Rinse, Rejoice, Repeat.; 8.5% Gentle Cleansing Complex – Deeply cleanses without stripping skin; 10% Glycerin – Powerfully hydrates; 2% Betaine – Locks in moisture & protects the barrier
Headline ideas for this template
- 18.5% cleansing, 10% glycerin, 0% tightness
- 2The gentle cleanser with the numbers to prove it
- 3Deep clean, happy barrier
- 4Cleanse, hydrate, protect – in one step
- 5Your barrier's favourite cleanser
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
