Key takeaways
- Format: Co-branded contest story: destination photo, mascot, dates and prize.
- Best for: Giveaways, in-store activations and retail partnerships with attractions.
- Hook: Kids can draw to win trips to a famous theme and water park.
- Reuse it: Give a simple entry action, clear dates and a dream prize.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Dream prize
Europa-Park and Rulantica are bucket-list destinations for Swiss families, making the contest instantly appealing.
- 02
Easy, kid-friendly entry
A drawing contest gives children something fun to do while parents eat, driving restaurant visits.
- 03
Mascot creates connection
The Euromaus points straight at viewers, inviting kids to join in.
- 04
Clear time window
Stating '5 to 24 October' sets urgency and fits school autumn holidays in Switzerland.
Full creative breakdown
Who this ad targets
The ad targets French-speaking Swiss families in the Vaud, Geneva, Neuchâtel, Fribourg and Valais regions, especially parents with children roughly 4 to 12. It aims to drive visits to Migros Restaurants during October, around the autumn school holidays. Families who dream of visiting Europa-Park and Rulantica but may find the trip costly are a key segment, as are regular Migros shoppers.
Copywriting analysis
The copy follows a clear contest structure: name the activity, give the dates, then state the prize. 'Concours de dessin' is set in a playful handwritten font, signalling a kid-friendly event. 'Du 5 au 24 octobre' adds urgency with a specific window. The main line, 'Gagnez des entrées et séjours à Europa-Park et Rulantica!', uses the strong verb 'Gagnez' and names both parks, covering coasters and water fun. The 'Offre spéciale familles' badge broadens appeal. Legal copy explains where the offer is valid and that rules are at the till, which supports in-store traffic.
Visual design
The design uses Europa-Park's blue and yellow palette, making it feel official and cohesive. The V-shaped notch adds a modern frame. The coaster photo shows thrill and height, while the mascot adds warmth for children. The yellow badge and handwritten title provide playful accents. The bottom blue panel keeps text readable and clearly separated from the imagery. The Migros logo sits at the base as the host brand.
How to adapt this template for your brand
- Choose a partner attraction photo and its mascot or character.
- Add both partner logos and a badge with the audience offer.
- Name the contest in a playful font and add exact dates.
- State the prize clearly with a strong action verb like 'Win'.
- Add where the offer is valid and how to enter, then your logo.
Tips for water parks ads on Meta
Run this 9:16 creative in Instagram and Facebook Stories with a location target around participating Migros Restaurants in French-speaking Switzerland. Launch a few days before 5 October and boost spend during the autumn school break. Use a store locator link. Make sure the contest rules meet Meta's promotion policies and local Swiss laws. Add a German version for other regions if expanded.
About this creative
This 9:16 ad has a white frame with a large photo window that ends in a V-shaped notch at the top. In the upper left, the Europa-Park Resort logo and the Rulantica water park logo sit over a blue sky. Below, a yellow circle badge reads 'Offre spéciale familles'. The photo shows riders on a blue and silver roller coaster looping through green trees, while the Euromaus mascot, a friendly cartoon mouse in a yellow T-shirt and jeans, points at the viewer with a thumbs-up. The bottom half is a deep blue panel with a yellow handwritten-style 'Concours de dessin' title, the dates 'Du 5 au 24 octobre', and bold white text: 'Gagnez des entrées et séjours à Europa-Park et Rulantica!' Smaller white copy explains the offer is valid in Migros Restaurants of the Vaud, Geneva, Neuchâtel-Fribourg and Valais cooperatives, with rules at the till. A black Migros Restaurant logo closes the layout.
Meta ad · 338 × 600 · Water Parks
Europa-Park & Rulantica Contest Ad by Migros Restaurant
This French-language Story ad from Migros Restaurant in western Switzerland promotes a kids' drawing contest. Families can win tickets and stays at Europa-Park and its water park Rulantica. A roller coaster, the Euromaus mascot and a 'special family offer' badge sit above a blue panel with dates and prize details. Use it for co-branded giveaways.
Added
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Details
Ad copy
Primary text
Concours de dessin du 5 au 24 octobre ! Dessinez dans votre Migros Restaurant et tentez de gagner des entrées et des séjours à Europa-Park et Rulantica.
Description
Concours de dessin du 5 au 24 octobre
On-image text
EUROPA-PARK RESORT | RULANTICA | Offre spéciale familles | Concours de dessin | Du 5 au 24 octobre | Gagnez des entrées et séjours à Europa-Park et Rulantica ! | Offre valable dans vos Migros Restaurant de la coopérative Migros Vaud, Genève, Neuchâtel-Fribourg et Valais. Conditions de participation en caisse. | MIGROS RESTAURANT
Headline ideas for this template
- 1Dessine et gagne un séjour à Europa-Park !
- 2Un dessin, un rêve : Rulantica t'attend
- 3Ce mois d'octobre, crayons à la main !
- 4Repas en famille, chance de gagner un séjour
- 5Gagnez des vacances magiques chez Migros Restaurant
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
