Key takeaways
- Format: UGC-style employer branding with real employee photos and a caption overlay.
- Best for: Manufacturers and trades companies building culture and recruitment awareness.
- Hook: Real families working together signal loyalty and long careers.
- Reuse it: Collect authentic employee photos around a shared story and add a bold caption.
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Real people build trust
Unpolished photos of actual employees feel genuine. They make the culture message credible.
- 02
Legacy implies loyalty
Families choosing to work at the same company suggests good jobs. It is a powerful signal for job seekers.
- 03
Timely, shareable theme
A fathers-and-sons story fits Father's Day and invites shares from employees and families. That extends organic reach.
- 04
Brand still front and centre
Red caption bars, the GAF backdrop and branded clothing keep the brand visible. It stays clearly a GAF story.
Full creative breakdown
Who this ad targets
The ad targets potential employees for GAF's manufacturing plants, especially skilled and semi-skilled workers in US communities near GAF facilities. It also reaches current employees and their families, building pride and encouraging shares. A wider audience of contractors, partners and the general public may see it as a reputation piece, reinforcing GAF's image as a stable, family-friendly American manufacturer that invests in its people.
Copywriting analysis
The headline Fathers and sons building a legacy at GAF is warm and emotional, using legacy to suggest long-term, meaningful careers rather than just jobs. Building is a fitting verb for a roofing manufacturer, linking the company's products with its people. The copy names the brand at the end, so the line reads like a story first and a company message second. There is no CTA or job pitch on the image, which keeps it from feeling like a recruitment ad. The primary text can add a careers link or Father's Day context.
Visual design
The square frame is split into two photos, each showing one father-and-son pair. The left photo has a muted, outdoor palette, while the right is dominated by GAF red from the backdrop. Red caption bars with white type sit across the top left, echoing the brand colour. The red GAF logo in the bottom right corner closes the layout. The informal, phone-camera quality is intentional, making the content feel authentic and social-native.
How to adapt this template for your brand
- Pick a human story within your company, such as families or long-serving staff.
- Collect real photos from employees rather than staging a shoot.
- Combine two or more photos in a simple split layout.
- Add a short, emotional caption in your brand colour bars.
- Time the post around a relevant occasion, such as Father's Day.
Tips for roofing ads on Meta
On LinkedIn, post this as organic content or Sponsored Content targeting manufacturing and plant job titles near GAF facilities, with a link to careers. On Meta, boost it to local audiences around plant locations and encourage employees to share. Get consent from everyone pictured before running it as a paid ad. Time it for Father's Day and follow up with job openings or employee stories to build a recruitment series.
About this creative
This square GAF ad is split into two photos. On the left, two men stand outdoors beside a light metal building: an older man with grey hair, sunglasses and a goatee, and a younger man with safety glasses and a beard. Both wear matching tan work shirts and jeans, one with a radio clipped to his chest, holding hard hats. On the right, another father and son pose in front of a red GAF step-and-repeat backdrop with the slogan We protect what matters most. The father wears a grey hard hat with a GAF sticker and a black GAF FORCE T-shirt, and the son wears a backwards cap and a grey USW T-shirt. Across the top left, white text on red bars reads Fathers and sons building a legacy at GAF. A red GAF logo sits in the bottom right corner. The photos look like real employee snapshots, not a staged campaign.
Meta ad · 338 × 600 · Roofing
GAF Employer Branding Ad: Fathers and Sons Building a Legacy
This GAF ad celebrates fathers and sons who work together at the company, using two authentic, phone-style photos of employees. Red caption bars read Fathers and sons building a legacy at GAF. It is a strong UGC-style template for employer branding, recruitment and culture posts around occasions like Father's Day.
Added
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Details
Ad copy
Primary text
At GAF, careers often run in the family. Meet some of the fathers and sons working side by side in our plants, building the roofs that protect homes across America. This Father's Day, we're proud to celebrate the legacy they're building together.
Description
Careers at GAF, North America's largest roofing manufacturer.
On-image text
Fathers and sons building a legacy at GAF | GAF FORCE (shirt) | USW (shirt) | We protect what matters most (backdrop) | GAF
Headline ideas for this template
- 1Where careers run in the family.
- 2Two generations, one great place to work.
- 3Proud fathers. Proud sons. Proud of GAF.
- 4Building roofs and family legacies.
- 5Join a company families choose together.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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