Key takeaways
- Format: Ambassador photo with a branded quote card testimonial.
- Best for: Employee benefits, wellness and HR offers sold to employers.
- Hook: A grinning celebrity holding a huge salmon stops the scroll.
- Reuse it: Pair a respected ambassador's real hobby with a quote that links it to your product's benefit.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Credible ambassador
A known personality whose passion for fishing is genuine makes the wellbeing message feel authentic, not staged.
- 02
Emotion first
The big smile and impressive catch create an instant feel-good moment before any brand message is read.
- 03
Message bridges to work
The quote links nature and recovery to working life, which connects leisure imagery to an employer purchase.
- 04
Branded quote card
The red gradient card uses Edenred's colours, so the testimonial feels owned by the brand.
Full creative breakdown
Who this ad targets
The ad targets HR directors, people and culture managers and business owners in Finland who choose employee benefits such as sport and culture vouchers. It also reaches employees, who can push their employers toward better perks. The audience values wellbeing, work ability and employer attractiveness. The outdoor theme speaks especially to Finns who see nature as a key part of recovery and balance, making the message culturally relevant.
Copywriting analysis
The copy is a first-person testimonial rather than a brand claim, which makes it more believable. The sentence moves from a personal experience, time in nature, to two benefits, mental and physical recovery, and ends with a bridge to working life. That last phrase is what makes it relevant for a B2B benefits brand. The language is warm and reflective, matching the calm of the image. There is no hard sell or product name on the image, letting the quote and logo create association. The italic name signature adds a personal, authentic touch that reinforces credibility.
Visual design
The composition places the ambassador and fish on the right, with the quote card overlapping the lower left to balance the frame. The red-pink gradient contrasts strongly with the green and grey river tones, so the text stands out. A large white quote mark icon signals testimonial at a glance. White rounded text is easy to read on mobile. The Edenred logo sits in a white corner shape that echoes the brand's design system.
How to adapt this template for your brand
- Find an ambassador with a genuine hobby that relates to your product's benefit.
- Use an authentic action photo of them enjoying that hobby.
- Write a short first-person quote that links the hobby to work or wellbeing.
- Place the quote in a branded colour card with a clear quote icon.
- Build a series with different ambassadors and hobbies to keep the campaign fresh.
Tips for b2b services ads on LinkedIn
On LinkedIn, target HR and people managers plus company owners, and add a primary text that explains how the benefit works for employers. On Meta, the emotional image works well for reaching employees, who can share it with their HR team. Check image rights and ambassador usage terms for each platform. Use a carousel to show several ambassadors and link to a benefits calculator or quote page.
About this creative
This square Edenred ad promotes employee benefits that support wellbeing and recovery. The photo shows Finnish actor and avid fly fisher Jasper Pääkkönen kneeling in a river, wearing a cap, sunglasses and a plaid shirt, grinning while holding a large Atlantic salmon. A fly rod rests over his shoulder and a green riverbank fills the background. On the left, a bright red-to-pink gradient quote card with a large quotation mark contains his words: time spent in nature helps you recover mentally and physically and gives perspective on working life. His name appears in italics below the quote. The red Edenred logo sits in a white corner shape at the top right, and a photo credit is placed bottom right. The ad connects the abstract idea of employee wellbeing to a concrete, joyful outdoor moment, using a familiar face to make the message credible and memorable.
LinkedIn ad · 338 × 600 · B2B Services
Employee Benefits Ad Example: Edenred Testimonial Creative
This Edenred ad promotes employee wellbeing benefits in Finland with a testimonial from actor and fly fisher Jasper Pääkkönen. The format pairs an outdoor photo with a quote card about recovery through nature. Use it as a template for benefit, wellness or HR campaigns built on a credible ambassador.
Added
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Details
Ad copy
Primary text
Palautuminen on osa hyvää työelämää. Edenredin henkilöstöedut tukevat liikuntaa, kulttuuria ja hyvinvointia – jotta työntekijät jaksavat paremmin myös arjessa.
Description
Tarjoa työntekijöillesi liikunta- ja kulttuuriedut
On-image text
Luonnossa vietetty aika auttaa palautumaan sekä henkisesti että fyysisesti ja antaa perspektiiviä myös työelämään. Jasper Pääkkönen. Edenred. © Antti Rastivo
Headline ideas for this template
- 1Palautuminen alkaa vapaa-ajasta
- 2Hyvinvoiva työntekijä jaksaa paremmin
- 3Henkilöstöedut, jotka vievät luontoon
- 4Anna tiimillesi aikaa ladata akkuja
- 5Liikuntaetu, joka näkyy jaksamisessa
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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