Illustrated bull terrier in a striped scarf under retro 'Fall Sale!' lettering on an orange background with a maple leaf — Seasonal visuals and a limited-time badge give a reason to buy now.

Key takeaways

Format: Seasonal sale Story with illustration and urgency badge
Best for: Seasonal promotions and limited-time sales campaigns
Hook: Fall season plus 'limited time' scarcity
Reuse it: Swap the leaf, colours and mascot outfit for any season or holiday sale

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is an offer ad?

An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.

See all offer / discount ads →

Why this offer / discount ad works

01
Instant seasonality
The maple leaf and orange palette say 'autumn' before any text is read.
02
Urgency badge
'LIMITED TIME!' pushes viewers to act now instead of later.
03
Benefit reminder
One line on breed shaping behaviour adds a reason beyond price.
04
Mascot charm
A scarf-wearing illustrated dog adds personality and shareability.

Full creative breakdown

Who this ad targets

This targets dog owners who have considered a DNA test but needed a nudge, such as past site visitors, email subscribers and people who engaged with earlier Embark ads. Seasonal sales work best on warm audiences who already know the product. It also suits gift buyers starting early holiday shopping, and deal-seekers who follow brands for promotions during autumn.

Copywriting analysis

The headline 'FALL SALE!' is as simple as it gets, letting design carry the energy. 'LIMITED TIME!' adds urgency without needing a date. The supporting line 'Their breed shapes a lot of what they do' is a soft benefit that reminds viewers why the test matters, beyond a discount. The CTA line 'Get a Dog DNA Test today' is direct, and 'today' reinforces the time pressure. Not stating a percentage keeps flexibility, but brands copying this should test adding a specific offer for higher conversion.

Visual design

A warm orange and yellow palette with a giant leaf shape fills the frame and creates strong seasonal mood. Retro display lettering with outlines adds playful depth. The circular badge breaks the grid in the top right, a classic sale-sticker cue. The illustrated bull terrier anchors the bottom right, balancing the type and giving the eye a final resting point. Black text on yellow keeps the body copy readable.

How to adapt this template for your brand

Pick a season or holiday and its strongest visual symbol.
Fill the background with that symbol in your brand-adjusted colours.
Use bold, playful display type for the sale name.
Add a circular 'Limited time!' or discount badge in a corner.
Dress your mascot or product for the season and add one benefit line.

Tips for pets ads on Meta

Ideal for Stories and Reels during seasonal pushes; keep the badge clear of the top profile overlay. Add a countdown sticker or end date in the primary text to boost urgency. Run it to retargeting and lookalike audiences rather than very cold traffic. Test a version with a specific offer such as '20% off' against the generic 'Fall Sale!'.

About this creative

The Story uses a warm orange background dominated by an oversized yellow maple leaf, instantly signalling autumn. In the centre, retro, bubbly lettering reads 'FALL SALE!', with 'FALL' in orange and yellow and 'SALE!' in white with a dark outline. A white circle badge in the top right says 'LIMITED TIME!' to create urgency. Below, a short line connects the product to the dog's life, 'Their breed shapes a lot of what they do.', followed by the direct call 'Get a Dog DNA Test today.' The bottom right features a cute illustration of a white bull terrier, drawn in Embark's line style, wearing a blue and yellow striped scarf, which reinforces the cosy fall vibe. There's no specific discount percentage shown, so the sale headline and season do the work. It feels festive, bright and brand-consistent.

Meta ad · 338 × 600 · Pets

Embark Vet Fall Sale Dog DNA Test Story Ad

This vertical Embark Vet ad promotes a limited-time Fall Sale with warm orange and yellow tones, a giant maple leaf and an illustrated bull terrier in a scarf. Retro 'FALL SALE!' lettering grabs attention and a short line connects breed to behaviour. Great as a seasonal promo template.

Added 11 Oct 2026