Key takeaways
- Format: Lo-fi handwritten whiteboard UGC with product in hand
- Best for: Story and Reels placements where native, authentic content outperforms polish
- Hook: A relatable frustration ('tired of not knowing') with a happy payoff
- Reuse it: Write any customer quote on a whiteboard and hold your product beneath it
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Native look
Handwriting and a phone photo blend into organic Stories content.
- 02
Problem to relief
The note moves from frustration to relief in one sentence.
- 03
Emphasis cues
Capitals, underline and doodles add personality and highlight the payoff.
- 04
Clear product ID
The box is held front and centre, so brand recall stays high.
Full creative breakdown
Who this ad targets
The ad targets dog owners, particularly of mixed breeds or adopted dogs, who feel they don't fully understand their dog's behaviour, energy or quirks. It also appeals to owners who want health insights, since the box shows Breed + Health. The lo-fi style is aimed at younger, social-native users on Instagram and TikTok-style placements who scroll past polished ads but stop for content that looks made by a real person.
Copywriting analysis
The message follows a mini testimonial arc: pain ('I was tired of not knowing'), action ('One DNA test') and result ('I FINALLY get her!'). 'Get her' is conversational and emotional, meaning understand rather than own. Capitalising and underlining 'FINALLY' communicates how long the frustration lasted. Doodled hearts soften it further. The packaging copy does the credibility work with 'Veterinarian Developed' and 'Better Knowledge, Best Care', so the handwritten line can stay purely emotional.
Visual design
The composition is centred and simple: message on top, product below, a hand entering from the bottom left for a human touch. The white board gives a clean, high-contrast background for both blue handwriting and the teal box. The imperfect, natural lighting reinforces authenticity. No logos or overlays are added beyond the packaging itself, which keeps the ad looking like an organic post.
How to adapt this template for your brand
- Pick a real customer quote that expresses a frustration and its resolution.
- Handwrite it on a whiteboard or notepad, with doodles and underlines.
- Hold your product in frame below the message with your hand visible.
- Shoot on a phone in natural light; avoid heavy editing.
- Test multiple quotes with the same setup to find the strongest hook.
Tips for pets ads on Meta
Best for Instagram and Facebook Stories and Reels at 9:16. Keep the handwriting within the central safe zone. Turn it into a 5–10 second video where the hand raises the box into frame for extra motion. Pair with primary text that repeats the quote in quotation marks. Target broad dog owner audiences and test against polished creatives; lo-fi often wins on CPA.
About this creative
The creative is shot on a phone against a plain wall with a whiteboard. In blue marker, a handwritten message reads: 'I was tired of not knowing my dog's breed. One DNA test and I FINALLY get her!', with 'FINALLY' underlined and doodled hearts and a paw print. Below the text, a hand holds up the teal Embark Dog DNA Test box, Breed + Health version, featuring a puppy surrounded by a colourful ring of breed percentages. The box shows 'Veterinarian Developed' and the 'Better Knowledge, Best Care' tagline. Lighting is natural and slightly uneven, and there's no added graphic design, which makes the ad feel like a genuine customer post. The handwritten copy carries an emotional testimonial while the box provides clear product recognition, all in a single, simple frame.
Meta ad · 338 × 600 · Pets
Embark Vet Whiteboard UGC Dog DNA Test Ad
This vertical Embark Vet ad looks like a customer's own photo: a hand holds the Dog DNA Test box in front of a whiteboard with a handwritten message. It blends UGC, testimonial and product shot in one lo-fi frame. Ideal as a template for authentic-feeling Story and Reels ads.
Added
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Details
Ad copy
Primary text
'I was tired of not knowing my dog's breed. One DNA test and I FINALLY get her!' Embark's Breed + Health Kit helps you understand your dog's behavior, needs and health risks.
Description
Embark Dog DNA Test – Breed + Health.
On-image text
I was tired of not knowing my dog's breed. One DNA test and I FINALLY get her! | embark | Veterinarian Developed | Dog DNA Test | Better Knowledge, Best Care | Breed + Health
Headline ideas for this template
- 1I FINALLY Get My Dog Now
- 2Tired of Guessing Your Dog's Breed?
- 3One Swab Changed How I See My Dog
- 4Breed + Health in One Test
- 5Understand Your Dog's Quirks
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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