Key takeaways
- Format: Customer result share-card as a Story ad
- Best for: Mid-funnel proof for people curious but unsure what results look like
- Hook: A surprising, specific mix that makes viewers wonder about their own dog
- Reuse it: Turn any customer's result screen into a branded, shareable story
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Shows the output
Seeing an actual breakdown removes doubt about what you get.
- 02
Surprise factor
Chow Chow and Husky in a small cattle dog mix sparks curiosity and comments.
- 03
Authentic feel
A real phone photo and share-card style read as UGC, not an ad.
- 04
Scannable data
Colour bars make percentages understandable at a glance.
Full creative breakdown
Who this ad targets
This targets curious dog owners, especially of mixed breeds, who wonder what their dog is but haven't seen what a DNA report looks like. It also appeals to people who follow pet accounts and enjoy guessing breed mixes. By looking like a customer's shared post, it reaches social-native users skeptical of polished ads. Retargeting audiences who visited the product page but didn't buy are a strong fit too.
Copywriting analysis
On-image copy is almost entirely data. The dog's name personalises the result, and the 'I'm Embarked!' badge turns the brand into an identity, like a community badge. Percentages to one decimal place signal scientific precision. Including 'Supermutt' shows the test handles even very mixed ancestry honestly. There's no headline or CTA on the image, letting the result speak for itself; the ad's text fields carry the call to action and the 'what's hiding in your dog's DNA' question.
Visual design
The vertical stack goes photo, name, data, which follows natural reading order. The circular avatar with a coloured ring visually summarises the breakdown like a donut chart. Each breed has its own colour used consistently in the bars and ring. A white background keeps the data legible, and the bold serif name adds personality. The layout mimics an app share card, ideal for Stories.
How to adapt this template for your brand
- Collect results and photos from real customers with permission.
- Design a branded share-card template showing name, photo and key result.
- Visualise the result with simple colour-coded bars or a ring chart.
- Add a community badge like 'I'm [Brand]ed!' to build identity.
- Rotate multiple customer cards to keep the creative fresh.
Tips for pets ads on Meta
Made for Instagram and Facebook Stories; it also works as Reels cover art. Run several customer cards as a carousel or dynamic creative to find the most surprising result. Add a poll sticker like 'Guess the mix?' in organic Stories to drive engagement before promoting. Target lookalikes of customers who shared results and retarget product page visitors.
About this creative
The top third of the Story shows a candid photo of Ruby, a small white, black and tan dog with big ears, looking up at the camera on a tiled floor, clearly a phone snapshot from a real owner. A circular profile photo framed by a multi-coloured ring overlaps the photo edge, echoing the results chart. Below, on white, her name 'Ruby' appears in a bold serif with an 'I'm Embarked!' badge. Then comes the breed breakdown: 41.6% Australian Cattle Dog, 21.3% Supermutt, 13.7% American Pit Bull Terrier, 10.6% Chow Chow, 8.6% Siberian Husky and 4.2% German Shepherd Dog, each with a matching coloured bar. The surprising mix is the hook. The Embark logo sits in the lower right. It mirrors the share card customers post after getting results, making it feel authentic.
Meta ad · 338 × 600 · Pets
Embark Vet 'I'm Embarked' Breed Results Story Ad
This vertical Embark Vet ad showcases a real dog, Ruby, and her DNA breed breakdown as colour-coded percentage bars. It turns the product's output into shareable UGC-style content. Use it as a template for any product where the result itself is the selling point.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Meet Ruby! Her Embark DNA test revealed she's 41.6% Australian Cattle Dog, plus Pit Bull, Chow Chow, Husky and more. What's hiding in your dog's DNA?
Description
Get results like Ruby's with one cheek swab.
On-image text
Ruby | I'm Embarked! | 41.6% Australian Cattle Dog | 21.3% Supermutt™ | 13.7% American Pit Bull Terrier | 10.6% Chow Chow | 8.6% Siberian Husky | 4.2% German Shepherd Dog | embark
Headline ideas for this template
- 1Guess Ruby's Mix Before You Look
- 2What's Hiding in Your Dog's DNA?
- 3Your Dog's Results Could Surprise You
- 4Meet Ruby: 6 Breeds, 1 Good Girl
- 5Get Your Dog's Breed Breakdown
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
