Key takeaways
- Format: Perks list surrounded by product cut-outs
- Best for: Driving event attendance, giveaways and gift-with-purchase offers
- Hook: A long list of free items from recognisable beauty brands
- Reuse it: List your freebies and show each one as a cut-out around the text
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Value stacking
Listing nine perks in a row makes the event feel generous and worth the walk across campus.
- 02
Borrowed brand trust
Too Faced, UNOVE and Starface are known among Gen Z, so their names raise the perceived value.
- 03
Show, don't just tell
Product cut-outs let viewers see exactly what they will take home, making the offer concrete.
- 04
Collectible merch
Limited edition totes and stickers tap into the desire for exclusive items to show off.
Full creative breakdown
Who this ad targets
The ad targets Gen Z women at the tour universities who love fashion and beauty and are motivated by freebies. They follow brands like Too Faced and Starface, enjoy trying new makeup and skincare, and like merch they can carry around campus. It also reaches students who have seen the tour but need a reason to actually show up.
Copywriting analysis
The copy is a straightforward list, with "What to expect" acting as the headline. Each line is a noun phrase, which keeps it fast to read and lets the value stack up. Brand-owned items come first, establishing Edikted as host, followed by partner beauty items that add credibility and excitement. Specific product names like the "Better Than Sex" mascara are recognisable and slightly cheeky, which fits the audience. Words such as "limited edition" and "custom-branded" add exclusivity. There is no price anywhere, reinforcing that everything is free. The list ends on "Starface prizes", which hints at a game or surprise element and keeps curiosity going.
Visual design
The centered list is flanked by product cut-outs placed in the corners and sides, creating a frame that draws the eye inward. The red label with white text acts as a clear section header. Products are photographed with soft shadows, giving a sticker-like, collage look. Pink, red and the bright yellow Starface case add colour pops while staying within a playful, girly palette consistent with the campaign.
How to adapt this template for your brand
- Write a short header like "What to expect" or "What you'll get".
- List every perk as a short line, starting with your own branded items.
- Add partner brand names to borrow their credibility.
- Cut out product photos and place them around the list as a frame.
- Run it close to the event date to push undecided people to attend.
Tips for fast fashion ads on Meta
On Meta, use this as a carousel card after the dates, or as a standalone Feed ad targeted at people who engaged with earlier tour ads. Tag partner brands with Branded Content or collaborate on a partnership ad to reach their followers. For Stories, stack the cut-outs top and bottom so the list stays in the safe zone. Keep the list readable on small screens and test a version with fewer items.
About this creative
The portrait 4:5 image uses the campaign's pink halftone background. A red pill-shaped label in the middle reads "What to expect" in white capitals, framed by red stars. Beneath it, a centered list in deep red bold text names nine perks: a limited edition Edikted tote, an Edikted tank top, stickers, a gift card, Too Faced Better Than Sex volumizing mascara, concealer matching by Too Faced, custom-branded cotton candy by UNOVE, UNOVE beauty products and Starface prizes. Around the list, product cut-outs fill the corners: a pink tote printed with "Edikted Princess" plus two gift cards top left, a sticker sheet with truck, camera and tamagotchi icons top right, a blue striped halter top and a stars-and-stripes cami on the sides, a rose-gold mascara tube bottom left, a dark UNOVE serum bottle at the bottom and a yellow smiley Starface case bottom right. The result feels like an unboxing of a goodie bag.
Meta ad · 338 × 600 · Fast Fashion
Edikted College Tour '26 What To Expect Ad
This Edikted ad shows everything students get at the College Tour '26, from branded merch to beauty products by Too Faced, UNOVE and Starface. It is a listicle image framed by product cut-outs, used on Meta to turn interest in the tour into real attendance.
Added
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Details
Ad copy
Primary text
Free tote, tank, stickers, a gift card AND beauty goodies from Too Faced, UNOVE & Starface?! 😍 Here's everything waiting for you at the Edikted College Tour '26.
Description
See what's in store at every stop
On-image text
WHAT TO EXPECT · Limited Edition Edikted Tote Bag · Edikted Tank Top · Edikted Stickers · Edikted Gift Card · Too Faced "Better Than Sex" Volumizing Mascara · Concealer Matching by Too Faced · Custom-Branded Cotton Candy by Unove · UNOVE Beauty Products · Starface Prizes · (tote: Edikted Princess)
Headline ideas for this template
- 1Free totes, mascara and more on campus
- 2Here's what's in the Edikted goodie bag
- 3Show up, leave with free beauty
- 49 freebies waiting at your campus stop
- 5Merch, makeup and cotton candy – all free
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
