Key takeaways
- Format: Meme: "2016 vs 2026" trend showing brand range growth.
- Best for: Brands celebrating a milestone or anniversary.
- Hook: 2016 vs 2026.
- Reuse it: Show your first products under an old year and your full range under today's.
Available sizes
What is a meme ad?
A meme ad borrows a familiar meme format or internet joke and adapts it to the product or the buyer's problem. It feels native to social feeds and is highly shareable, but depends on the meme still being recognisable to the audience.
See all meme ads →Why this meme ad works
- 01
Rides a trend
The "then vs now" format is instantly familiar on social media, earning attention and shares.
- 02
Growth signals trust
Going from two to twelve-plus products shows a successful, established brand.
- 03
Full range discovery
Existing customers learn about supplements and life-stage blends they may not know about.
- 04
Colour-coded grid
Pastel packs in neat rows make a large range feel organised and appealing.
Full creative breakdown
Who this ad targets
Existing KODA customers and dog owners aged 25–50 who follow brands on social media and enjoy trend-based content. Loyal buyers may discover new categories like supplements, while new prospects see a well-established brand with options for every life stage, from puppy to senior. Most of them discover new pet brands through social media and are comfortable buying online. They tend to compare several brands and read reviews before making a first purchase.
Copywriting analysis
The copy is almost entirely years and product names. The two dates do the storytelling, contrasting a humble start with today's range. Product names are clear and descriptive, covering proteins, health needs and life stages. There is no headline, offer or CTA on the image, which matches the casual, trend-driven style but relies on post copy for context and action. Garbled small text on the trays should be replaced with real packaging copy. Overall, the copy stays short, clear and easy to scan on mobile.
Visual design
A white background keeps the focus on the colourful products. Bold black year labels act as section headers. Rows are neatly aligned: two trays, then five trays, four tubs and three pouches with a scoop. Pastel and muted colours give each product a distinct identity while staying harmonious. Dog photos on the pouches add warmth. The vertical growth from two items to a full grid visually represents the brand's journey.
How to adapt this template for your brand
- Find your earliest product line-up and photograph or mock it up.
- Place it under a bold older year at the top.
- Show your current full range in neat rows under today's year.
- Group products by category (meals, supplements, life stages).
- Add a short caption thanking customers for growing with you.
Tips for pets ads on Meta
Trend formats perform best on Instagram, TikTok and Facebook organic and paid. Post it as an anniversary or milestone story. For Reels and TikTok, use the trending audio and reveal 2016 first, then 2026. Add a link sticker or CTA in captions for conversion. Replace the garbled tray text before launching. Also test a 4:5 crop for extra feed height.
About this creative
A trend-based brand growth ad for KODA on a plain white background. At the top, a bold black "2016" heads two pastel meal trays: mint Ocean Harvest with Sea Kelp and peach Ancient Grains Duck, each with a simple illustration. Below, a matching bold "2026" introduces a much larger range. The first row shows five meal trays in plum, yellow, sky blue, tan and sage: Venison & Berries, Chicken & Sweet Potato, Salmon Feast, Beef & Oatmeal and Pork & Kale. The second row has four white supplement tubs with coloured labels: green Joint Health, blue Digest, red Coat Shine and orange Senior. The bottom row shows three pastel pouches with dog photos: a corgi for Puppy Blend, a vizsla for Adult Activity and a senior mixed breed for Senior Care, plus a teal mat with a scoop. Small text such as "dot dog meals" on the trays is garbled. The clean grid makes growth easy to see.
Meta ad · 1200 × 1200 · Pets
Dog Food Brand Ad: 2016 vs 2026 Growth Trend
This KODA ad uses the popular "2016 vs 2026" trend to show brand growth: two meal trays labelled 2016, then a full 2026 range of five meals, four supplements, three life-stage bags and a scoop. It is a meme format for pet brands celebrating milestones and showcasing their full product line.
Added Updated
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Details
Ad copy
Primary text
2016: two recipes and a big dream. 2026: fresh meals, supplements, life-stage blends and everything in between. Thank you for growing with KODA. Explore the full range.
Description
Meals, supplements and life-stage blends
On-image text
2016 | KODA OCEAN HARVEST WITH SEA KELP | KODA ANCIENT GRAINS DUCK | 2026 | KODA VENISON & BERRIES | KODA CHICKEN & SWEET POTATO | KODA SALMON FEAST | KODA BEEF & OATMEAL | KODA PORK & KALE | KODA Joint Health | KODA Digest | KODA Coat Shine | KODA Senior | KODA Puppy Blend | KODA Adult Activity | KODA Senior Care
Headline ideas for this template
- 12016 vs 2026: Look How We've Grown
- 2From 2 Recipes to Everything Your Dog Needs
- 3Ten Years of KODA
- 4Meals, Supplements and More
- 5Thanks for Growing With Us
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
