Key takeaways
- Format: Meme: "what I bought vs what I got" split with products and outcomes.
- Best for: Pet food bundles with emotional outcomes.
- Hook: What I bought vs what I got.
- Reuse it: Put your bundle under "bought" and a joyful pet with benefits under "got".
Available sizes
What is a meme ad?
A meme ad borrows a familiar meme format or internet joke and adapts it to the product or the buyer's problem. It feels native to social feeds and is highly shareable, but depends on the meme still being recognisable to the audience.
See all meme ads →Why this meme ad works
- 01
Familiar trend
The meme format is instantly recognisable and feels native to social feeds.
- 02
Emotional payoff
A leaping collie makes the result feel joyful rather than clinical.
- 03
Bundle clarity
Arrows and labels explain everything included, including the free gift.
- 04
First-person voice
"My puppy at heart" feels like a real owner talking about their dog.
Full creative breakdown
Who this ad targets
Dog owners aged 25–45 who are active on Instagram and TikTok and enjoy meme-style content. Their dogs may be picky eaters or getting older and less energetic. They're interested in combining dry and wet food with supplements and respond to free gift offers. Collie and herding breed owners may especially relate. Most of them discover new pet brands through social media and are comfortable buying online.
Copywriting analysis
The two headers create a clear story: input and outcome. Product labels are short and benefit-led (grain-free superfoods, gently-steamed). "FREE!" in red draws attention to the gift. The outcomes list moves from energy and looks to eating habits and emotion, ending with "my puppy at heart", which is warm and personal. "Unstoppable energy" is a strong claim. The jar says Flavor-Max Sprinkles (misspelled "Sprinrles") while the label says probiotic booster, a mismatch that should be fixed. Overall, the copy stays short, clear and easy to scan on mobile.
Visual design
A cream left half and deep green right half create strong contrast between products and results. Bold black and white headers anchor each side. Hand-drawn arrows and casual labels add a creator feel. The leaping collie is cut out against green, giving dynamic energy. White bullet text on green is easy to read. The layout reads left to right like the meme it borrows.
How to adapt this template for your brand
- Split the canvas and label the sides "What I bought" and "What I got".
- Show your products on the left with hand-drawn arrows and labels.
- Highlight any free gift with a bright tag.
- Add an energetic pet photo and four outcome bullets on the right.
- Make sure product names and labels match.
Tips for pets ads on Meta
Meme formats perform well on TikTok, Instagram and Facebook. For video, show the unboxing on the left and the dog playing on the right. Fix the jar typo and label mismatch before launch. Soften "unstoppable energy" if needed for compliance. Test this meme against a standard product shot to measure engagement lift. Also test a 4:5 crop for extra feed height. A carousel version could expand each point into its own card.
About this creative
A split-screen meme-style ad for Mealtime. The left half is cream, headed by bold black text: what I bought. Below are three items with handwritten-style labels and curved arrows. A kraft and navy bag reads Mealtime dry dog food, labelled grain-free superfoods. A white bowl of chunky wet food with peas and carrot is labelled gently-steamed wet meals. A small glass jar with a wooden lid reads Flavor-Max Sprinrles (misspelled), with a red "FREE!" tag and the label daily probiotic booster. The right half is deep forest green, headed by white text: what I got. A rough collie leaps mid-air across the panel, looking joyful and energetic. Four white bullets below read: unstoppable energy levels; brighter eyes, shining coat; no more picky eating; and my puppy at heart. The contrast between product on the left and joyful dog on the right delivers the payoff. The jar label and the booster callout don't match.
Meta ad · 1200 × 1200 · Pets
Dog Food Ad: What I Bought vs What I Got Meme
This Mealtime ad borrows the "what I bought vs what I got" meme: a dry food bag, a bowl of wet food and a free booster on the left, and a leaping collie with four happy outcomes on the right. It is a meme format for pet food brands that want a playful, shareable way to show results.
Added Updated
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Details
Ad copy
Primary text
What I bought: grain-free superfoods, gently-steamed wet meals and a free daily probiotic booster. What I got: unstoppable energy, a shining coat, no more picky eating and my puppy at heart. Try Mealtime today.
Description
Dry food, wet meals and a free booster
On-image text
WHAT I BOUGHT | Grain-Free Superfoods | Gently-Steamed Wet Meals | MEALTIME DRY DOG FOOD | FLAVOR-MAX SPRINRLES | FREE! Daily Probiotic Booster | WHAT I GOT | Unstoppable energy levels | Brighter eyes, shining coat | No more picky eating | My puppy at heart
Headline ideas for this template
- 1The Bundle That Brought Back My Puppy
- 2Dry, Wet and a Free Booster
- 3No More Picky Eating
- 4What Happens When You Switch
- 5Energy, Shine and Happy Mealtimes
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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