Key takeaways
- Format: Offer-led layout combining pet, app, kit and price
- Best for: Warm prospects and retargeting audiences ready to buy
- Hook: Everything about your dog in one place, at half price
- Reuse it: Use as the bottom-funnel closer in a lifestyle-to-offer sequence
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Everything in one frame
The pet, the app result, the kit and the price together answer what, how and how much at a glance.
- 02
Strong emotional pull
The smiling dog in a cosy sweater creates instant warmth and makes viewers think of their own pet.
- 03
All-in-one promise
"Complete picture" positions the test as comprehensive, justifying the purchase over cheaper single-purpose kits.
- 04
Clear value anchor
A 50 percent cut from $149 to $74.99 is easy to read and creates urgency with Prime Time Savings.
Full creative breakdown
Who this ad targets
Dog owners in the US, especially parents of mixed-breed and rescue dogs who have always wondered what their dog really is. The ad speaks to curious, caring owners aged roughly 25 to 55 who treat their dog as family and want to understand size, behavior and health predispositions. It also reaches new adopters and gift buyers looking for practical, science-backed insight at an accessible, discounted price.
Copywriting analysis
The headline is longer than the other variants and works as a full value statement: "Your dog's complete picture, all in one place." It speaks directly to the owner, and "complete picture" promises breadth across breed, health and traits. "All in one place" points to the convenience of the app shown on the phone. The app copy adds proof with a named dog, Latte, and familiar breeds. The badge carries the commercial message with Prime Time Savings and a crossed-out $149, making the 50 percent saving obvious. The copy moves smoothly from emotion to proof to price.
Visual design
Warm golden fur and the pink sweater create a soft, cosy palette at the top, while light blue at the bottom ties into the brand colour and the price badge. The headline sits on the left in large white type, balanced by the dog's face on the right. The phone and box overlap in the lower half, building depth and a clear product zone. The price badge sits between headline and box, linking message and product.
How to adapt this template for your brand
- Use a happy, warm pet photo as the base and keep the left side free for the headline.
- Show the app result on a phone next to the pet to make the benefit concrete.
- Place the product box at the bottom with a bold price badge showing the old and new price.
- Add a sale label such as Prime Time Savings or Sale Ends Soon to create urgency.
- Export 4:5 and 9:16 versions and run them in retargeting campaigns first.
Tips for pets ads on Meta
On Meta, use this creative in retargeting and mid-funnel ad sets where the discount does the heavy lifting. Run it in Feed at 4:5 and build a 9:16 crop for Stories and Reels with the price badge kept clear of the bottom UI. Add a deadline in the primary text to match the badge urgency. Test it against the lifestyle variants without a price. On Google Demand Gen, the price badge and box remain readable in square crops.
About this creative
The creative shows a smiling golden-coated mixed dog with big ears, wearing a pink knitted sweater and lying on a bed. In front of the dog, a white smartphone displays the Basepaws Breed Analysis for Latte, male, seven years old, with Labrador Retriever, German Shepherd and Golden Retriever listed. The bold white headline on the left reads "Your dog's complete picture, all in one place." A blue Prime Time Savings badge shows $149 crossed out and $74.99 above the Breed + Health Dog DNA Test box, set against a light blue base. The ad speaks to dog owners who want to understand their pet's breed mix and health, with a warm look that feels personal rather than clinical. A clear benefit headline, the recognisable box and a visible offer cue position Basepaws as an affordable, easy at-home test, making it easy to adapt for other pet brands.
Meta ad · 338 × 600 · Pets
Dog DNA Ad: Your Dog's Complete Picture
This Basepaws offer ad combines a happy golden dog in a pink sweater with the app result for a dog called Latte, the Breed + Health Dog DNA Test box and a bold $74.99 badge. It is a strong template for discount campaigns where the pet, the product and the price all need to appear together.
Added
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Details
Ad copy
Primary text
Breed, health and traits, all in one place. The Basepaws Breed + Health Dog DNA Test gives you your dog's complete picture in an easy-to-read app. Prime Time Savings: now just $74.99, down from $149.
Description
Prime Time Savings: $74.99, was $149.
On-image text
Your dog's complete picture, all in one place. | PRIME TIME SAVINGS | $149 | $74.99 | Breed Analysis | Latte | Male / 7 years | Labrador Retriever | German Shepherd | Golden Retriever | Breed + Health Dog DNA Test | Decode your dog's genetic blueprint with the most comprehensive DNA test
Headline ideas for this template
- 1Their complete picture for $74.99
- 2Breed, health and traits in one app
- 3Half price for the full story
- 4Everything about your dog, in your pocket
- 5Meet the real Latte. Meet the real your dog.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
