Key takeaways
- Format: Product shot of the app report with the physical kit
- Best for: Cat owners who want proof of what the report looks like
- Hook: Exact breed percentages on a real-looking screen
- Reuse it: Swap the pet profile and percentages to localise or segment
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Shows the actual output
A named cat with precise percentages proves the test delivers concrete answers, not vague guesses.
- 02
Playful cat-ear case
The ears on the phone add personality and instantly signal that this is about cats.
- 03
Kit plus app in one frame
Showing both the box and the digital result explains the whole journey from swab to answer.
- 04
Clean, high-contrast layout
The flat blue background keeps attention on the screen, the headline and the price.
Full creative breakdown
Who this ad targets
Cat owners in the US, especially parents of rescue, shelter and domestic mixed cats whose background is a mystery. The ad speaks to curious, caring owners aged roughly 25 to 55 who see their cat as family and want to understand its traits, temperament and health risks. It also reaches new adopters and gift buyers who want a simple, science-backed at-home test at an accessible, discounted price.
Copywriting analysis
The headline is split into a statement and a payoff: "Their breed composition." followed by "Mapped out." The second line, in white, works like a promise kept, suggesting clarity and order. The word "composition" sounds precise and scientific, fitting the percentage breakdown on the screen. The in-app text adds specificity with the name Leo, age, sex and percentages, which makes the example feel real and relatable. The price badge, with Prime Time Savings curved around it, gives urgency and a strong anchor. Together the copy moves from curiosity to proof to deal.
Visual design
A soft sky-blue background matches Basepaws brand colours and makes the white phone and box pop. The phone tilts slightly to the right, held by a hand, which adds a human touch and depth. The cat-ear case is the memorable detail. The price badge overlaps the box, creating layers that pull the eye downward. Coloured bars on the screen echo the pastel badges on the box, giving the ad a consistent visual system.
How to adapt this template for your brand
- Start with a flat brand-color background and a hand holding a phone showing your app or report.
- Fill the phone screen with a realistic, named example result so the output feels tangible.
- Place the product box at the bottom, overlapping the frame edge for depth.
- Add a short two-part headline on the left and a price badge with a crossed-out original price.
- Swap the pet, name and result per audience segment and test each variant.
Tips for pets ads on Meta
On Meta, this clean product-and-app layout performs well in Feed and as a retargeting ad for people who visited the product page. Build a 9:16 crop for Stories and Reels with the phone centered and the price badge above the bottom UI. The flat background makes it easy to swap colors for seasonal tests. On Google Demand Gen and Display, the uncluttered layout scales down well; keep the price and box visible in every crop.
About this creative
The creative is set on a flat light blue background. On the right, a hand holds a smartphone in a grey case with cat ears, showing the Basepaws Breed Analysis screen for a cat named Leo, male, four years old, with bars for Western 57.91%, Persian 9.84%, Eastern 5.26% and Exotic 5.62%, plus sub-breeds. On the left, the dark headline "Their breed composition." sits above "Mapped out." in white. A blue Prime Time Savings badge shows $159 crossed out and $84.99, and the Breed + Health Cat DNA Test box fills the bottom. The ad speaks to cat owners who want to understand their pet's breeds, traits and health, with a soft look that feels personal rather than clinical. A clear benefit headline, the recognisable box and a visible offer cue position Basepaws as an affordable, easy at-home test, making it easy to adapt for other pet brands.
Meta ad · 338 × 600 · Pets
Cat DNA Ad: Their Breed Composition, Mapped Out
This Basepaws product shot shows a hand holding a phone with a cat-ear case, displaying a breed analysis for a cat called Leo. The test box and a $84.99 price badge sit below on a light blue background. It is a strong template for DNA kits, health apps and any product with a digital report.
Added
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Details
Ad copy
Primary text
See exactly what your cat is made of. The Basepaws app breaks down your cat's breed composition into clear percentages, from Western to Persian, Eastern and Exotic groups. Prime Time Savings: $84.99, down from $159.
Description
Clear breed percentages in the app. Now $84.99.
On-image text
Their breed composition. Mapped out. | PRIME TIME SAVINGS | $159 | $84.99 | Breed Analysis | Leo | Male / 4 years | Western 57.91% | Persian 9.84% | Eastern 5.26% | Exotic 5.62% | Breed + Health Cat DNA Test | Discover your cat's genetic blueprint with the most comprehensive DNA test
Headline ideas for this template
- 1See their breeds in percentages
- 2Leo is 57.91% Western. What about yours?
- 3Your cat's DNA, in your pocket
- 4Breed results you can actually read
- 5From swab to app in weeks
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
