Key takeaways
- Format: Data-tease comparison chart with a question headline.
- Best for: B2B lead generation for reports, benchmarks and industry research.
- Hook: An unanswered question plus an unlabelled chart creates a curiosity gap.
- Reuse it: Swap the bars for any ranking in your niche and gate the answer behind a download.
Available sizes
What is a comparison ad?
A comparison ad sets the product against an alternative, such as a competitor, the old way of doing things or a cheaper option, usually in a two-column layout or table. It helps buyers who are already weighing options see quickly why this one is the better choice.
See all comparison ads →Why this comparison ad works
- 01
Curiosity gap
The chart shows a clear ranking but hides the labels, so the only way to get the answer is to download the report.
- 02
Audience callout in colour
Highlighting 'IT & Security Sector' in turquoise tells the right viewers instantly that the data is about them.
- 03
Data signals authority
A visual chart implies original research, positioning the brand as an expert rather than just another vendor.
- 04
Clear single action
One bright lavender button with a specific verb makes the next step obvious and lowers friction for lead capture.
Full creative breakdown
Who this ad targets
This ad targets performance marketers, demand generation managers, CMOs and marketing operations teams at IT, SaaS and cybersecurity companies who spend heavily on paid media. It speaks to professionals worried about wasted budget, ad fraud and inflated metrics. It is ideal for B2B audiences on LinkedIn who download benchmark reports to justify budget decisions or to compare ad platform quality with real data.
Copywriting analysis
The headline is framed as a question, which naturally triggers the reader to want the answer. It is specific, naming 'bot traffic', 'ad platform' and 'IT & Security Sector', so it filters for a niche audience instead of speaking to everyone. The colour highlight on the sector name acts as a callout without extra words. The phrase 'most bot traffic' taps into loss aversion, since every marketer fears wasting spend on fake clicks. The CTA 'Download the report' is concrete and sets clear expectations about what the user receives. The copy is long for a square ad but stays readable thanks to bold type.
Visual design
The layout splits into two halves: text and CTA at the top, data visual at the bottom. A dark, grainy background makes white and turquoise type pop with strong contrast. The rounded, heavy display font feels modern and friendly despite the serious topic. Four horizontal bars bleed off the left edge, creating motion toward the right, and end in white icon circles that act as focal points. The lavender pill button adds a soft accent that ties to the logo.
How to adapt this template for your brand
- Choose a question your audience genuinely wants answered and that your research solves.
- Write the question as the headline and highlight the audience or industry in an accent colour.
- Build a simple bar or ranking chart, removing numbers and labels to create a teaser.
- Add recognisable icons or logos at the end of each bar for instant context.
- Place a single gated CTA like 'Download the report' and send clicks to a short lead form.
Tips for cybersecurity ads on LinkedIn
On LinkedIn, run this as a Single Image ad with a Lead Gen Form so users can download without leaving the platform, targeting job titles in marketing within IT and security companies. On Meta, use it for retargeting website visitors and lookalikes of existing leads. Test a version revealing one data point, such as a percentage, against the full teaser to see which drives more downloads and higher-quality leads.
About this creative
This Securix ad uses a near-black, dark green background with subtle grain, giving it a serious, tech-security feel. The white Securix wordmark sits top left with a small purple sprout accent over the X. A heavy, rounded bold headline asks, 'Which ad platform has the most bot traffic in the IT & Security Sector?' with the final phrase highlighted in bright turquoise to signal the target audience. Directly below sits a lavender pill button reading 'Download the report'. The lower half shows four horizontal bars in blue, teal, olive and indigo, each ending in a white circle containing an abstract platform-like icon. The bars have different lengths but no numbers or labels, so the viewer sees that there is a winner without knowing which one. This curiosity gap turns a simple chart into a hook. The overall look is bold, modern and data-driven, well suited to B2B lead generation in marketing and security.
LinkedIn ad · 1200 × 1200 · Cybersecurity
Cybersecurity Ad Template: Which Ad Platform Has the Most Bot Traffic?
This square B2B ad from Securix promotes a downloadable report on bot traffic across ad platforms in the IT and security sector. A curiosity-driven question headline and an unlabelled bar chart with platform icons tease the data. Use it as a lead generation template for reports, benchmarks or research content on LinkedIn.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Bots are eating your ad budget. Our new benchmark report reveals which ad platforms send the most invalid traffic to IT and security brands, and what you can do about it. Download the free report.
Description
Free benchmark report on invalid ad traffic.
On-image text
SECURIX | Which ad platform has the most bot traffic in the IT & Security Sector? | Download the report
Headline ideas for this template
- 1Is your ad budget feeding bots?
- 2We analysed millions of clicks. Here's who wins.
- 3The bot traffic report every B2B marketer needs.
- 4Find out where your ad spend really goes.
- 5Ranked: ad platforms by invalid traffic.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
