Key takeaways
- Format: Lifestyle launch ad showing owner, pet and app together
- Best for: App-connected or smart products that need a human story
- Hook: Eye contact between owner and dog creates instant warmth
- Reuse it: Show the product connecting people (or pets), not just its features
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Connection over specs
The scene sells the shared bond, positioning a gadget as a way to spend quality time with your dog.
- 02
App visible in hand
Showing the phone screen explains “app-controlled” without any extra copy.
- 03
“Next-Gen” framing
Calling it next-gen signals an upgrade, which appeals to existing users and tech early adopters.
- 04
Soft CTA button
The outlined “Claim Yours” button adds a clear action while staying subtle against the photo.
Full creative breakdown
Who this ad targets
This ad targets US dog owners aged roughly 20 to 40 who are comfortable with tech and enjoy smart home gadgets. They want to keep their dog active and entertained, especially indoors or during busy days, and like the idea of interactive play from their phone. Existing Wickedbone owners considering an upgrade are a key segment. Owners of energetic, intelligent breeds like Australian shepherds and border collies will relate strongly to the scene.
Copywriting analysis
The headline “Next-Gen Wickedbone Air” is product-led and signals newness and progress. The subline “A smarter way to play together.” bridges technology and emotion: “smarter” nods to the app and sensors, while “play together” focuses on the relationship. This keeps the ad from feeling cold or overly technical. The CTA “Claim Yours” suggests limited availability and personal ownership, a step warmer than “Buy Now”. The copy is brief and lets the image deliver most of the story, which keeps the creative clean and easy to read on mobile.
Visual design
The photo is warm and cinematic, with golden light and natural wood tones creating an inviting home atmosphere. The composition places owner and dog at opposite sides of the frame, their gazes meeting in the middle where the toy sits, which guides the eye to the product. White headline text sits on the darker upper wall for strong legibility. The outlined button keeps the design light and premium.
How to adapt this template for your brand
- Stage a real-life scene where the owner and pet interact through your product.
- Make the app or control device clearly visible in the owner’s hand.
- Frame the owner and pet so their gazes lead to the product.
- Write a headline with “Next-Gen” or similar upgrade language if relevant.
- Add a subline that joins the tech benefit with an emotional outcome.
Tips for pets ads on Meta
Use this square creative in Facebook and Instagram Feed for launch campaigns targeting dog owners with interests in technology, smart home and active breeds. Retarget previous Wickedbone buyers with upgrade messaging. Pair it with a Reel showing the toy moving and the dog chasing it, since motion is the key proof. On YouTube and Google Demand Gen, this warm lifestyle image works well as a thumbnail-style asset.
About this creative
This square Cheerble creative uses a warm lifestyle photo to launch a smart dog toy. A young man in a red hoodie and white shirt lies on his stomach on a checkered beige-and-brown rug, smiling and looking at his dog while holding a smartphone. The phone screen shows the Cheerble app with toy controls. Across from him, a black, white and tan Australian shepherd lies on the rug with its mouth open, looking back at him. Between them, the blue-and-white bone-shaped Wickedbone Air toy sits on the rug, slightly out of focus. The room has warm wood tones, a low wooden sideboard, a vase with dried flowers and a large abstract artwork on the wall, all bathed in soft golden light. At the top, white headline text reads “Next-Gen Wickedbone Air” with the subline “A smarter way to play together.” and an outlined pill button saying “Claim Yours”. The white Cheerble logo sits in the bottom right corner. The mood is cozy and connected.
Meta ad · 338 × 600 · Pets
Cheerble Wickedbone Air Lifestyle Ad Example
This Cheerble ad launches the next-gen Wickedbone Air, an app-controlled smart dog toy. A young owner lies on the floor holding his phone while his dog watches the toy, capturing shared play. It is a strong lifestyle template for consumer tech and app-connected products.
Added
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Details
Ad copy
Primary text
Meet the next-gen Wickedbone Air 📱🐶 An app-controlled smart dog toy that rolls, flips and plays – so you and your dog can play together in a whole new way. Claim yours today.
Description
App-controlled smart dog toy
On-image text
Next-Gen Wickedbone Air | A smarter way to play together. | Claim Yours | Cheerble
Headline ideas for this template
- 1A Smarter Way to Play With Your Dog
- 2Meet the Next-Gen Wickedbone Air
- 3Play With Your Dog From Your Phone
- 4The Smart Toy That Brings You Closer
- 5Upgrade Playtime With Wickedbone Air
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
