Key takeaways
- Format: Lifestyle story with product in use outdoors and a customer-driven headline
- Best for: New product launches, especially ones inspired by customer requests
- Hook: "You asked. We listened." — a headline that puts the customer first
- Reuse it: Announce new products as answers to customer feedback and show them in real use
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Customer-first message
"You asked. We listened." flatters the audience and frames the launch as a response to demand.
- 02
Proof in use
A real bird on the feeder shows the product working, making it more convincing than a studio shot.
- 03
Closes the loop
The recycled plastic line connects the product to the waste customers already send in.
- 04
Calm, natural palette
Garden greens and teal create a peaceful mood that suits the backyard product.
Full creative breakdown
Who this ad targets
This ad targets existing TerraCycle customers and recycling program participants who want to see what their waste becomes. It also reaches backyard bird lovers, gardeners and nature enthusiasts in the US, typically aged 35–65, who prefer eco-friendly products. Interest targeting around birdwatching, gardening, sustainable products and outdoor living fits, along with retargeting of TerraCycle email subscribers and past buyers.
Copywriting analysis
"You asked. We listened." uses two short sentences with a satisfying rhythm, centering the audience rather than the brand. It implies a community and a feedback loop, which builds loyalty. The subline explains the product category plainly: products made from recycled plastic. Notably, the ad does not name the bird feeder on the image; the photo does that. Primary text should name the product, connect it to the recycling the audience already does, and add a clear purchase CTA.
Visual design
The background is a real garden with shallow depth of field, making the teal feeder pop. A translucent green organic shape in the upper third holds the white text, keeping it legible over a busy background. A second green curve at the bottom right frames the logo. The feeder is centered and the bird adds a focal point on the right. Natural sunlight gives warmth and authenticity.
How to adapt this template for your brand
- Photograph your product in its natural environment, in use.
- Include a living detail (pet, bird, person) to show it works.
- Overlay a translucent brand-color shape for the headline.
- Frame the launch as a response to customer feedback.
- Name the product and material clearly in the primary text.
Tips for eco-friendly products ads on Meta
Perfect for Instagram and Facebook Stories and Reels. A short video of birds visiting the feeder would perform even better. Retarget recycling program participants with this ad to close the loop between collecting and buying. Test a square 1:1 crop for Feed placements. In spring and early autumn, target birdwatching interests when backyard feeding peaks.
About this creative
This vertical story creative from TerraCycle introduces a bird feeder made from recycled plastic as part of its own product line. The image is set in a sunny backyard with soft-focus green grass and trees in the background. A teal bird feeder with a ribbed conical roof and a clear seed tube full of mixed seeds hangs from a thin wire in the center of the frame. A small nuthatch perches on the feeder's tray, adding life and credibility. The upper section is overlaid with a deep green, slightly transparent shape containing the headline You asked. We listened., followed by a smaller line explaining that these are products made from recycled plastic. A green curved shape in the lower right holds the white TerraCycle logo. The customer-driven headline positions the product as an answer to demand, while the real bird in the photo proves it actually works outdoors.
Meta ad · 338 × 600 · Eco-Friendly Products
Recycled Product Ad: TerraCycle Bird Feeder Lifestyle Story
This vertical TerraCycle ad launches a bird feeder made from recycled plastic. The product hangs in a sunny garden with a bird perched on it, under a customer-led headline. Use the template to announce a new product created in response to customer feedback.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
You asked for products made from the waste you've helped us collect — so we made them. Meet the TerraCycle bird feeder, made from recycled plastic and built for your backyard.
Description
Shop the TerraCycle Made collection
On-image text
You asked. We listened. | Products made from recycled plastic | TERRACYCLE
Headline ideas for this template
- 1From recycled plastic to your backyard
- 2The bird feeder made from waste
- 3Your recycling, turned into a bird feeder
- 4Feed the birds, not the landfill
- 5You asked. We made it.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
