Key takeaways
- Format: Before and after photos with a statistic, rescue story quote and review stars.
- Best for: Cat food brands with a rescue or adoption angle.
- Hook: '94% of adopted cats' speaks directly to rescue cat owners.
- Reuse it: Pair a real customer's story with before and after photos of their own pet.
Available sizes
What is a before and after ad?
A before and after ad shows the same subject in two states side by side, so the result of using the product is visible at a glance. It's common in skincare, cleaning, fitness and home improvement, but claims shown must be realistic and typical to stay within ad platform policies.
See all before / after ads →Why this before / after ad works
- 01
Rescue angle
Adoption stories carry emotion and target a large, engaged group of cat owners.
- 02
Named pet
Calling the cat Luna makes the story personal and memorable.
- 03
Clear transformation
Asleep in a corner versus batting a toy is an instantly readable change.
- 04
Stacked proof
A statistic, a quote and review stars give three layers of reassurance in one ad.
Full creative breakdown
Who this ad targets
Owners who have adopted a rescue cat that seems withdrawn, sleepy or slow to settle in. They want to help their cat thrive and feel a strong emotional bond with its story. They respond to other adopters' experiences and trust reviews. The warm, editorial layout suits thoughtful buyers who research before switching food and want to feel good about where they spend their money.
Copywriting analysis
The statistic is specific and emotionally targeted, but '94% show significantly increased vitality' is a strong, measurable claim that needs a documented study; without one, it's risky. The quote is the strongest copy: concrete, personal and believable. It also implies the food caused the change, when a rescue cat settling in over time is a likely factor, so avoid overstating the link. Make sure the Google Reviews badge reflects your actual rating and follows Google's rules for using its logo.
Visual design
The off-white textured background and navy accents give a calm, trustworthy, editorial look. The headline is bold and easy to read, and a cream highlight behind the quote draws attention. The two photos are equal in size, with contrasting tags, white for before and yellow for after, signalling improvement. The after photo is brighter and more dynamic, with the cat mid-swat. The navy bar anchors the bottom with a clear call to action.
How to adapt this template for your brand
- Find a real customer story with a named pet and photos taken before and after the switch.
- Use a statistic only if it comes from a documented study, and cite it.
- Pair a calm, low-energy before photo with an active after photo of the same pet.
- Add review stars from a platform you're actually rated on.
- Keep the quote's claim modest, and avoid implying the food alone caused every change.
Tips for pets ads on Meta
Before-and-after pet health claims face scrutiny on Meta and Google, so keep the primary text supportive rather than promising outcomes. Target audiences interested in cat adoption, rescue organisations and cat care. Partnering with rescues on a real customer story campaign can add authenticity. Link 'Discover more' to a page with the full story and evidence for the statistic. Test a carousel with more rescue stories.
About this creative
A before-and-after ad for Felicity cat food on a warm off-white paper texture. A navy script logo reads Felicity at the top. Below, a bold dark uppercase headline states that 94% of adopted cats show significantly increased vitality. A highlighted quote from Sarah, a Felicity cat parent, explains that her rescue cat Luna used to sleep in her corner but is now engaged, agile and eager to play. Two framed photos follow. The left, tagged Before in a white box, shows an orange and white cat curled up asleep on a beige knit blanket. The right, tagged After in a yellow box, shows a similar cat sitting upright, batting a sisal rope ball hanging from above. Beneath them, a Google Reviews logo, five gold stars and a line saying excellent based on 10,000+ reviews provide proof. A full-width navy bar at the bottom reads 'Discover more' with an arrow. The layout is clean and editorial.
Meta ad · 1200 × 1200 · Pets
Rescue Cat Before and After Ad for Cat Food
Felicity tells a rescue story in one frame: a 94% vitality statistic, a quote about Luna, and two photos showing her curled up asleep before and swatting a rope toy after. Google review stars and a navy button complete the layout. Use it for cat food with real adopter stories.
Added
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Details
Ad copy
Primary text
Luna used to sleep in her corner all day. After switching to Felicity, she's engaged, agile and always ready to play. Discover why cat parents are seeing more vitality.
Description
Food for more energetic, happier cats
On-image text
Felicity | 94% OF ADOPTED CATS SHOW SIGNIFICANTLY INCREASED VITALITY | “Our rescue cat, Luna, used to just sleep in her corner. After switching to Felicity, she's a different cat—engaged, agile, and always eager to play.” | Sarah | Felicity Cat Parent | BEFORE | AFTER | Google Reviews ★★★★★ Excellent - based on 10,000+ reviews | DISCOVER MORE →
Headline ideas for this template
- 1Luna's second chapter
- 2From corner napper to playtime pro
- 3Help your rescue cat thrive
- 4Real rescue stories, real change
- 5More play, more purr
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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