Key takeaways
- Format: Clean product shot on a dark background with an in-image CTA button.
- Best for: Telehealth and medication-assisted treatment providers with a clear, bookable offer.
- Hook: Naming "7-OH" directly grabs people searching for help with that specific substance.
- Reuse it: Name the exact problem, show flexible care options and add a bold booking button.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Specific substance targeting
Calling out 7-OH speaks to a niche, growing audience. People who use it immediately know the ad is for them.
- 02
Flexibility lowers the barrier
"Looks different for everyone" and "single visits to a structured plan" reassure people who are not ready for a big commitment.
- 03
Clear call to action
The large teal Book now button makes the next step obvious. It suits a direct-response telehealth funnel.
- 04
Compliance built in
Disclaimers about eligibility, prescriptions and emergencies are included on the creative. That builds trust and supports ad approval.
Full creative breakdown
Who this ad targets
This ad targets adults 18 and over in the US who use 7-OH or kratom products and want to cut down or stop. Many may not see themselves as "addicts" and may avoid traditional rehab, so the private, online format appeals to them. It also suits busy people who need care around work and family. The direct Book now CTA makes it best for bottom-of-funnel audiences and people already searching for help.
Copywriting analysis
The headline names the problem and validates the viewer in one line: "Quitting 7-OH looks different for everyone." It avoids blame and promises personalization. Highlighting "Quitting 7-OH" in teal acts as a keyword hook for the target audience. The subheading explains the product in plain terms, "single visits to a structured plan," which tells viewers they can choose their level of commitment. "Book now" is short and action-led. The fine print is dense but necessary, covering prescription and eligibility limits that regulated health ads must include. The copy never promises outcomes or medication, which keeps it within healthcare ad rules.
Visual design
The dark navy background gives the ad a serious, medical tone, while the teal curve and bottle bring in brand color and visual weight at the bottom. Text sits in the upper half in white and teal, with a strong size hierarchy from headline to subheading. The rounded teal button is the brightest element in the middle, pulling attention to the CTA. Disclaimers are small and grey so they do not compete with the main message.
How to adapt this template for your brand
- Name the specific substance or problem your service treats in the headline.
- Add a short subheading that explains your care options in plain language.
- Place a clean product or brand visual on a simple shape in your brand color.
- Add a large, high-contrast CTA button in the middle of the layout.
- Include all required disclaimers in small text and link to your safety information page.
Tips for addiction recovery ads on Meta
Telehealth addiction ads need certification on Meta and Google, and prescription drug promotion has extra rules, so check that showing a medication name is allowed for your account and market. Use this 9:16 version in Stories and Reels and create a 1:1 for Feed. On Google, pair it with search campaigns on terms like "quit 7-OH" or "kratom withdrawal help." Keep disclaimers readable and send clicks to a booking page.
About this creative
This 9:16 vertical ad from QuickMD promotes telehealth support for quitting 7-OH, a potent opioid compound derived from kratom. The background is a dark navy with a large teal curved shape at the bottom. A white prescription bottle with a QuickMD label sits on the teal shape, giving the ad a clean, clinical product-shot feel. The QuickMD logo appears at the top right. The headline reads "Quitting 7-OH looks different for everyone," with "Quitting 7-OH" in teal for emphasis. A subheading explains the offer: options from single visits to a structured plan. A rounded teal "Book now" button sits in the middle of the layout, making the action obvious. Small disclaimers cover safety information, clinician visits, eligibility, age limits and emergencies. The ad is direct and practical. It targets a specific, emerging substance and frames treatment as flexible and personal, which lowers the barrier for people unsure about committing to a full program.
Meta ad · 338 × 600 · Addiction Recovery
Addiction Recovery Ad: Telehealth 7-OH Treatment Product Shot
This vertical ad from QuickMD promotes online treatment for people who want to quit 7-OH, a kratom-derived opioid. A clean product shot, a reassuring headline and a clear Book now button make it a strong template for telehealth providers, medication-assisted treatment clinics and online addiction care brands.
Added
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Details
Ad copy
Primary text
Thinking about quitting 7-OH? There's no one-size-fits-all path. Meet with a licensed clinician online, from a single visit to an ongoing structured plan, and explore treatment options that fit your needs.
Description
Visits with licensed clinicians
On-image text
QuickMD | Quitting 7-OH looks different for everyone. | See the options for getting support, from single visits to a structured plan. | Book now | See safety info at quick.md/safety-info/ | Suboxone | Visit with licensed clinician required. Treatment eligibility varies. Rx not guaranteed. Brand-name Rx not guaranteed. Must be 18+ where QuickMD operates. Not for emergencies—call 911.
Headline ideas for this template
- 1Quit 7-OH With Support From Home
- 2Your Path Off 7-OH Starts Online
- 3Talk to a Clinician About Quitting 7-OH
- 4Flexible Online Care for Quitting 7-OH
- 5Ready to Stop 7-OH? Book a Visit Today
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
