Key takeaways
- Format: Vertical provider lifestyle shot with a video-call hook and pill CTA.
- Best for: Clinics, reproductive and sexual health services and trusted health brands going virtual.
- Hook: 'Has joined the call' – familiar meeting language that makes telehealth feel normal.
- Reuse it: Swap in your own brand name and provider photo; keep the call notification hook.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Familiar language
'Has joined the call' mirrors the video meeting notification everyone knows, making virtual care feel simple.
- 02
Friendly human face
A smiling provider builds trust and reduces anxiety about sensitive health topics.
- 03
Brand trust up front
The well-known logo is part of the headline, using brand recognition as the main hook.
- 04
Clear CTA
The navy 'Book now' button sits centre frame where the eye naturally lands.
Full creative breakdown
Who this ad targets
This ad targets US adults aged 18 to 40, especially women and people seeking reproductive and sexual health care such as birth control, STI testing or gender-affirming care. It speaks to people who value privacy, live far from a health centre or struggle to fit in-person visits around work, school or childcare. People who already know and trust the Planned Parenthood brand but haven't tried virtual visits are a key audience. The welcoming tone is designed to reduce stigma and nervousness about sensitive appointments.
Copywriting analysis
The copy is built around a clever reframe: the brand name 'Planned Parenthood' plus 'Has joined the call' reads like the system message in a video meeting. This turns the organisation into a participant ready to help, and makes telehealth feel familiar rather than new. The full stop after 'call' gives it a confident, finished feel. The subline 'Virtual health care wherever you need it' explains the offering plainly and emphasises flexibility. 'Book now' is a direct action. The copy avoids naming specific services, which keeps the message broad and discreet for sensitive topics.
Visual design
The design splits the vertical frame into two zones: a large pale blue circle at the top for branding and copy, and a bright clinic photo at the bottom. The navy and light blue palette feels calm, trustworthy and medical. The provider is placed to the left, looking towards the screen on the right, which creates a sense of an ongoing conversation. The pill-shaped navy CTA overlaps both zones, linking message and image. Text is centred and kept in the upper safe area for Stories.
How to adapt this template for your brand
- Take a photo of a smiling provider at a desk with a computer, as if starting a video visit.
- Add a soft colour shape in the top half to hold your logo and headline.
- Use the 'has joined the call' structure with your brand name as the subject.
- Add one line explaining where and how patients can get care.
- Place a pill-shaped 'Book now' button where the copy and photo meet.
Tips for telehealth ads on Meta
On Meta Stories and Reels, keep the headline in the top third and the CTA above the bottom 20%. Sexual and reproductive health ads face extra review on Meta, so avoid implying personal attributes and check policy for your region. Consider a short video version where a 'joined the call' notification pops up. Target broad audiences by age and location rather than sensitive interests. Link to a landing page where people can book a virtual appointment in a few steps.
About this creative
This vertical story ad from Planned Parenthood shows a smiling female healthcare provider in a white coat and blue scrubs, seated at a desk in front of a computer monitor, hands clasped as if waiting to greet a patient on a video call. The desk has a keyboard, mouse, desk phone, sticky notes and a pen holder, creating a realistic, friendly clinic office. The top half is a large pale blue circular shape holding the Planned Parenthood logo, the bold navy headline 'HAS JOINED THE CALL.' and the subline 'Virtual health care wherever you need it.' A dark navy pill-shaped 'BOOK NOW' button overlaps the photo in the middle. The headline cleverly reuses the notification people see in video meetings, framing the provider as already present and ready. The ad positions a well-known, trusted health organisation as modern and accessible, offering care from home for people who may face distance, time or privacy barriers.
Meta ad · 338 × 600 · Telehealth
Virtual Health Care Ad Example: 'Has Joined the Call' Provider Shot
This vertical Planned Parenthood ad promotes virtual health care with a smiling provider seated at a computer, ready for a video visit. The headline 'Has joined the call' borrows familiar video meeting language to make telehealth feel normal and easy. Use it as a template for clinics and healthcare brands promoting online appointments.
Added
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Details
Ad copy
Primary text
Get the care you need without leaving home. Planned Parenthood now offers virtual health care visits for birth control, STI care and more – private, trusted and wherever you are. Book now.
Description
Virtual health care wherever you need it.
On-image text
Planned Parenthood® | HAS JOINED THE CALL. | Virtual health care wherever you need it. | BOOK NOW
Headline ideas for this template
- 1Your provider is ready when you are
- 2Virtual care, wherever you are
- 3Book a private video visit
- 4Health care that comes to you
- 5Trusted care, now online
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
