Key takeaways
- Format: Product shot with plan selector UI
- Best for: Country-specific eSIM plans (Japan)
- Hook: Iconic Japan scenery plus 'no roaming charges'
- Reuse it: Swap the landmark, flag and plan tiers; keep the tilted phone
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Choice architecture on screen
Three tiers with the middle option lit up nudge viewers toward a decision without overwhelming them.
- 02
Seasonal destination appeal
Cherry blossoms and Himeji Castle tap into peak travel desire for Japan, a hugely popular destination.
- 03
Clear pain-point promise
'No roaming charges' names the problem every traveller fears and positions the eSIM as the fix.
- 04
Vertical-native layout
The tall phone mockup fills the story frame and feels like a real app moment, not a banner.
Full creative breakdown
Who this ad targets
This ad targets travellers planning a trip to Japan, especially during spring cherry blossom season, which is peak tourist time. It suits first-time Japan visitors who worry about roaming bills and want a simple, pre-departure setup. The tiered plans address both light users (10GB) and heavy users (Unlimited), widening the audience. Typical viewers are holidaymakers, couples and solo travellers aged roughly 25 to 50 browsing Instagram or Facebook Stories.
Copywriting analysis
The single banner line, 'Explore Japan with no roaming charges!', combines aspiration ('Explore Japan') with a pain point ('no roaming charges'). The exclamation mark adds enthusiasm. The rest of the message is carried by the UI: data sizes and 'Valid for 30 days' work as product copy without extra explanation. The pre-selected 10GB option acts as a subtle default, lowering decision effort. There is no price or explicit CTA in the image, so adding 'From $X' or a button would strengthen conversion.
Visual design
The background photo is soft and pastel, giving the bold phone and teal banner room to stand out. The phone is tilted for dynamism and cropped at the edge, making the frame feel larger. Teal accents tie the banner, highlighted plan and logo together. The red flag circle adds a strong focal point at the top of the screen. Logo and eSIM badge sit in the bottom corners, outside the main focus area.
How to adapt this template for your brand
- Choose an iconic, seasonal landmark photo for your target country.
- Design a clean plan picker with the flag and 2–4 tiers; pre-select your hero plan.
- Place the phone tilted and large in the lower half of a 9:16 frame.
- Add a short banner headline: 'Explore [Country] with [key benefit]'.
- Include price on each tier or a 'From $X' badge to boost click intent.
Tips for travel esims ads on Meta
Use this vertical creative in Instagram and Facebook Stories and Reels, keeping the banner below the top 14% safe zone. Time the campaign before cherry blossom season (Feb–April) and autumn foliage season. Target interests in Japan, Tokyo, Kyoto and Japanese culture. A short animation of the check mark moving between tiers would boost engagement. Create a 4:5 version for Feed with the phone cropped tighter.
About this creative
A vertical 9:16 story creative from Ubigi set in front of Himeji Castle in Japan during cherry blossom season. The white castle rises behind a red bridge, with pink blossoms framing the top and reflected in the water below. A teal banner in the upper middle reads 'EXPLORE JAPAN WITH NO ROAMING CHARGES!' in white capitals. A large, slightly tilted smartphone dominates the lower two-thirds. On its screen, the Japanese flag sits at the top, followed by three stacked plan cards: '10 GB', highlighted in black with a teal glow and a check mark, then '25 GB' and 'UNLIMITED', each 'Valid for 30 days' with an empty radio button. The Ubigi logo with a location-pin icon appears bottom left, and an outlined 'eSIM' badge sits bottom right. The scene mixes iconic travel imagery with a clear product interface, making plan choice simple.
Meta ad · 338 × 600 · Travel eSIMs
Ubigi Ad Template: Explore Japan With No Roaming Charges
This vertical Ubigi ad places a phone with a Japan flag and three plan options (10GB, 25GB, Unlimited) over Himeji Castle in cherry blossom season. It is a product-shot format for Stories and Reels, ideal for eSIM brands promoting country plans with clear choices.
Added
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Details
Ad copy
Primary text
Cherry blossoms, castles and zero roaming charges 🌸 Explore Japan with an Ubigi eSIM – choose 10GB, 25GB or Unlimited, valid for 30 days. Install in minutes and land connected.
Description
10GB, 25GB or Unlimited – valid for 30 days.
On-image text
EXPLORE JAPAN WITH NO ROAMING CHARGES! | 10 GB Valid for 30 days | 25 GB Valid for 30 days | UNLIMITED Valid for 30 days | Ubigi | eSIM
Headline ideas for this template
- 1Japan trip? Skip roaming charges
- 2Pick your Japan data plan in seconds
- 310GB to unlimited data across Japan
- 4Land in Tokyo already connected
- 5Cherry blossoms, castles and no roaming bills
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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