Key takeaways
- Format: Branded frame around a lifestyle photo with a question overlay.
- Best for: Brand awareness for an established travel insurer.
- Hook: Ski boots at the gate plus 'What do you travel for?'
- Reuse it: Keep the frame and rotate the photo to show different travel reasons.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Borrowed credibility
'Part of Zurich Cover-More' links the brand to a global insurer, reassuring viewers before they click.
- 02
Strong brand frame
The consistent purple and yellow layout makes the ad recognisable across a series of creatives.
- 03
Emotional tagline
'For what moves you' links insurance to personal passions instead of worst-case scenarios.
- 04
URL as the CTA
Showing travelguard.com in a button builds recall even for viewers who don't click.
Full creative breakdown
Who this ad targets
This ad targets US leisure travellers who are planning purpose-driven trips, especially ski and winter holidays, and who value an established, trustworthy insurer. The Zurich endorsement appeals to more cautious, research-minded buyers aged 30 to 60 who compare providers. The polished brand frame suits upper-funnel awareness campaigns aimed at broad travel-interest audiences, while the URL and tagline help capture people who will later search for travel insurance directly.
Copywriting analysis
The copy works in three layers. The question 'What do you travel for?' engages the viewer emotionally and asks them to think about their own trip. The tagline 'Travel insurance for what moves you' answers it with a brand promise, cleverly playing on 'moves' as both travel and emotion. The URL closes the loop with a direct path to purchase. Compared with the unbranded lilac version, this execution trades a hard 'Get a Quote' CTA for brand recall, making it better suited to awareness than conversion. The parent brand line adds trust without adding sales jargon.
Visual design
A deep indigo frame gives the ad a premium, trustworthy feel, while yellow tagline and button provide high contrast and pull the eye toward the CTA. White wordmark and headline keep hierarchy clear. The photo sits in a centred box, framed like a postcard, with soft pastel tones that contrast with the dark background. The wavy line pattern at the bottom adds movement and fills the lower Stories zone without clutter.
How to adapt this template for your brand
- Design a reusable brand frame with logo at the top and tagline plus URL at the bottom.
- Add a parent-company or trust line if you have one.
- Drop in a lifestyle photo that shows a specific reason people travel.
- Overlay a short question headline in large white text on the photo.
- Use a contrasting accent colour for the tagline and URL button.
Tips for travel insurance ads on Meta
Use this 9:16 creative for Meta Stories and Reels reach or awareness campaigns, where brand frames perform well. Pair it with a direct-response variant like the lilac 'Get a Quote' version for retargeting. Keep the logo and URL inside safe zones. Rotate the photo each season (ski, beach, family) to fight fatigue while preserving brand recognition. On Google Display, adapt the frame to responsive sizes with the URL as a headline asset.
About this creative
The creative is the branded version of a 9:16 story ad on a deep indigo-purple background. At the top, the white Travel Guard wordmark sits above a small line reading 'Part of Zurich Cover-More' with the Zurich logo, borrowing the parent group's credibility. The centre holds a rectangular photo of a traveller in a pastel pink ski suit and white ski boots sitting on navy airport gate seats beside a silver suitcase, face cropped out of frame. Large white text overlays the photo: 'What do you travel for?'. A small 'AI generated' tag sits in the photo's lower-left corner. Below the image, yellow uppercase copy states 'TRAVEL INSURANCE FOR WHAT MOVES YOU', and a yellow pill button displays 'travelguard.com'. A pattern of white wavy lines fills the bottom of the frame, hinting at motion and travel. The ad works as brand awareness with a light direct-response element.
Meta ad · 338 × 600 · Travel Insurance
Travel Guard Travel Insurance Ad: What Do You Travel For?
This Travel Guard story ad places a traveller in a pink ski suit at an airport gate inside a branded purple frame. The headline 'What do you travel for?' sits on the photo, with the tagline and URL below. It is a branded lifestyle format showing how to build awareness for travel insurance on Meta.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Ski trips, family visits, bucket-list adventures – whatever moves you, Travel Guard has a plan for it. Get a quote at travelguard.com.
Description
Travel Guard – part of Zurich Cover-More
On-image text
Travel Guard® | Part of Zurich Cover-More | What do you travel for? | AI generated | TRAVEL INSURANCE FOR WHAT MOVES YOU | travelguard.com
Headline ideas for this template
- 1Whatever moves you, we've got you covered
- 2Powder days deserve protection
- 3Your trip. Your reason. Your cover.
- 4Travel insurance backed by Zurich
- 5Pack the boots. Get the plan.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
