Key takeaways
- Format: Vertical lifestyle editorial with a three-step benefit line.
- Best for: Stories and Reels prospecting for new audiences.
- Hook: A stylish, symmetrical scene with a hot-pink bag and pink door.
- Reuse it: Stage your product in a bold set and summarize the service in three lines.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Three-step story
'Fill, clear, earn' explains how Trashie works and why to care in six words.
- 02
Editorial styling
Fashion-shoot styling makes recycling feel cool rather than worthy or dull.
- 03
Color pops on black
Pink, yellow and lilac against black make the bag and model jump off the screen.
- 04
Built for vertical
The text sits in the lower middle, readable in Stories without clashing with UI.
Full creative breakdown
Who this ad targets
US Gen Z and millennial fashion consumers, mostly women 18–35, who buy often, own more clothes than they wear and feel guilty tossing them. They scroll Reels and Stories, react to bold styling and quick benefit lists, and like the idea of getting money back. This creative suits cold prospecting, introducing the Take Back Bag concept to people who have never heard of clothing take-back programs.
Copywriting analysis
Three parallel imperative sentences, each two or three words, create a tight rhythm that is easy to remember. 'Fill the bag' is the action, 'Clear the pile' is the practical benefit, and 'Earn cashback' is the reward that sets Trashie apart from donating. Using 'cashback' rather than 'points' or 'rewards' makes the value feel tangible. There is no price or discount, so the ad focuses purely on the concept and works for awareness.
Visual design
A centered, symmetrical set: a pink door framed by two clothing racks, with the model on the floor in the middle. The black background isolates the colorful elements. The model's lilac and yellow outfit echoes the brand palette, and the bag sits at the visual center. The lower half is empty black space holding pale yellow bold type, giving the copy room and keeping it safe from Story overlays.
How to adapt this template for your brand
- Build a symmetrical, colorful set around your product on a dark background.
- Style the model in brand colors and give them a playful, expressive pose.
- Leave the lower half of the frame empty for copy.
- Write three short imperative lines: action, benefit, reward.
- Set the copy in a bold sans serif in a brand accent color.
Tips for sustainability ads on Meta
Built for 9:16 placements: Instagram Stories, Reels and Facebook Stories. Keep the three-line copy inside the safe zone, away from the top 14% and bottom 20% where UI overlays sit. Add a swipe-up style CTA sticker or 'Shop now' button and test a short motion version where the pile collapses into the bag. Use broad targeting with interest signals around fashion, thrifting and sustainability, and let Meta optimize.
About this creative
This vertical 9:16 ad is staged like a fashion editorial. On a black background, a young woman with long black hair, a lilac sweater and bright yellow trousers sits in a wide split on the floor, resting her chin on her hand with a slightly bored expression. She hugs a hot-pink Take Back Bag with yellow lettering. Behind her, a bright pink door stands in the center, framed by two clothing racks crammed with garments in reds, pinks and neutrals. The lower half of the frame is solid black, holding three lines of pale yellow bold text: 'Fill the bag. Clear the pile. Earn cashback.' The symmetrical composition and saturated color pops against black make the image striking and stylish. The copy explains the whole service in three steps, from action to outcome to reward. The bored pose humorously suggests the overwhelm of owning too much, while the bag offers the obvious way out.
Meta ad · 338 × 600 · Sustainability
Trashie 'Fill the Bag. Clear the Pile. Earn Cashback.' Story Ad
This Trashie ad introduces the Take Back Bag with a styled vertical lifestyle photo and a three-line promise. It is a lifestyle format built for Stories and Reels, showing a model with the bag between packed clothing racks. Use it as a template for simple benefit-led vertical ads.
Added
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Details
Ad copy
Primary text
Too many clothes, not enough space? Fill a Take Back Bag with what you don't wear, ship it off and earn cashback with Trashie.
Description
Recycle clothes with the Take Back Bag
On-image text
Fill the bag. / Clear the pile. / Earn cashback. / THE TAKE BACK BAG
Headline ideas for this template
- 1Clear the pile, get paid
- 2Your closet, turned into cashback
- 3Too many clothes? Bag them.
- 4Recycle clothes, earn rewards
- 5One bag. Less clutter. Real cashback.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
