Key takeaways
- Format: Straight-on photo of a tradesman and branded van rear
- Best for: Handyman, multi-trade and home maintenance businesses
- Hook: A friendly face plus every trade you might need, on one van
- Reuse it: Shoot your team member at your van's rear doors with name, services, phone and QR clearly lettered
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
One-stop-shop message
Listing five trades shows homeowners they only need one company for many jobs, which saves time and hassle.
- 02
Instant quote promise
Scan for an instant quote removes the friction of phoning and appeals to people who want a price quickly.
- 03
Built-in trust signals
The Checkatrade sticker and branded uniform show the business is established and vetted, not a one-person side job.
- 04
Friendly, local feel
A smiling tradesman on a residential street helps viewers picture him arriving at their own home.
Full creative breakdown
Who this ad targets
The ad targets homeowners, landlords and letting agents in London who need a mix of repairs and improvements and prefer one reliable company rather than juggling several tradespeople. They value convenience, fast quotes and proof of trustworthiness. Busy professionals and older homeowners who want jobs handled without hassle are a strong fit, as are small business owners and property managers looking for ongoing general maintenance support across several properties.
Copywriting analysis
As with most van-based ads, the copy is entirely practical. The name The London Tradesmen Co. signals both location and a broad, multi-trade offer. The large phone number invites a direct call, while Scan for an instant quote adds a modern, low-effort alternative and a speed benefit with the word instant. The stacked services list works like a quick menu, ending with General Maintenance as a catch-all for smaller jobs. The Checkatrade sticker acts as quiet social proof. What is missing is a benefit-driven headline or review score, so adding a line like rated 5 stars on Checkatrade in the primary text could increase trust and clicks.
Visual design
The white van creates a clean, bright canvas, with heavy black lettering offering maximum contrast and readability. The tradesman's navy T-shirt and small red and white logo add colour and brand identity on the left, balancing the text-heavy right side. The straight-on, symmetrical framing feels honest and direct, while the softly blurred houses and brick driveway place the scene in a familiar residential setting. Red tail lights add small pops of colour at the edges.
How to adapt this template for your brand
- Photograph a team member in a branded uniform standing at your van's rear doors.
- Letter your business name, phone number and a QR code large enough to read on a phone screen.
- List your main services in short, bold words, ending with a catch-all like general maintenance.
- Add trust badges such as Checkatrade, TrustATrader or certifications.
- Shoot on a residential street so the scene feels local and familiar to homeowners.
Tips for home & living ads on Google
On Meta, run this as a lead form or call ad targeted to homeowners within your service radius, and test it against the plumbing-only version to see which message pulls more leads. On Google, pair it with Local Services Ads and your Google Business Profile reviews. Mention your Checkatrade rating in the primary text. For Stories, crop to 9:16 with the person and phone number in the centre third.
About this creative
This square ad promotes The London Tradesmen Co., a local multi-trade business. It is shot from directly behind a clean white van parked on a brick-paved residential driveway, with suburban houses softly blurred in the background. Large black capital letters on the right-hand rear door read The London Tradesmen Co., with the Co. underlined, followed by a bold phone number. Below sits a QR code with the line Scan for an instant quote, and at the bottom a list of services: Plumbing, Electrical, Carpentry, Heating and General Maintenance. On the left, a young man with short hair smiles broadly at the camera. He wears a navy T-shirt with a red and white LT logo, beige cargo trousers and work gloves, with his hands in his pockets. A small Checkatrade sticker on the left door adds a trust signal. The straight-on, symmetrical shot feels honest, simple and very local.
Google ad · 1200 × 1200 · Home & Living
Tradesman Ad Template: Branded Van Ad by The London Tradesmen Co.
This square ad for The London Tradesmen Co. shows a smiling tradesman in a branded T-shirt standing at the back of a white van that lists five services, a phone number and an instant quote QR code. It is a practical template for handyman and multi-trade businesses running local lead generation ads.
Added Updated
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Details
Ad copy
Primary text
One call, every trade. From a dripping tap to rewiring, carpentry or a new boiler, The London Tradesmen Co. covers plumbing, electrical, carpentry, heating and general maintenance across London. Checkatrade-listed and always friendly. Scan or call for an instant quote.
Description
Plumbing, electrical, carpentry and more
On-image text
THE LONDON TRADESMEN CO. | 0203 711 5500 | SCAN FOR AN INSTANT QUOTE | PLUMBING | ELECTRICAL | CARPENTRY | HEATING | GENERAL MAINTENANCE | Checkatrade.com (sticker) | LT logo on T-shirt
Headline ideas for this template
- 1One call for every job at home
- 2Plumbing to carpentry, all sorted
- 3Your local London handyman team
- 4Get an instant quote in seconds
- 5Trusted tradesmen, right on your street
