Key takeaways
- Format: Brand-color 'what's inside' product grid
- Best for: Bundle contents and background color tests
- Hook: Bold brand color plus full contents transparency
- Reuse it: Place your product cards on your signature brand color
Available sizes
What is a listicle ad?
A listicle ad presents the product's benefits or reasons to buy as a short numbered list, like an article headline ("5 reasons…"). The list format is easy to scan in a feed and lets one creative answer several objections at once.
See all listicle ads →Why this listicle ad works
- 01
Brand color stops the scroll
Saturated orange stands out more than white and builds brand recognition.
- 02
Transparent contents
Showing every tin answers 'what do I get?' up front.
- 03
Card layout feels collectible
White cards on orange read like a menu or trading-card set.
- 04
Easy to test
The same layout in two colors makes a clean creative test.
Full creative breakdown
Who this ad targets
Mid-funnel shoppers considering the Starter Pack who want to see exactly what's inside, plus gift buyers comparing options. Ages 25–50, foodies and premium pantry shoppers. Best for retargeting product page visitors and engaged video viewers, and for broad audiences where strong brand color can boost thumb-stop rate. They value ethically sourced, premium food from a female-founded brand and happily pay more for flavor, design and quality than for standard supermarket tinned fish.
Copywriting analysis
The copy mirrors the white variant: product name, brand claim and clear labels. 'Fishwife Starter Pack' makes the product unmistakable, and 'The World's Tastiest Tinned Fish' adds confident brand voice. Product labels are descriptive, with flavor cues such as 'Red Chimichurri', 'Soy Ginger' and 'Fly By Jing Chili Crisp' adding appetite appeal. Without a visible CTA or price, the creative relies on the platform button; adding '7 tins + gift tin' or 'free shipping' could boost conversion. Overall, the copy stays true to Fishwife's warm, confident brand voice.
Visual design
The burnt-orange background is Fishwife's signature color and makes the grid pop. White cards with dark borders create crisp contrast, and yellow labels add a warm secondary accent. The two-column, four-row grid is balanced and easy to scan. Cream headline type ties into the brand palette. Margins keep the cards clear of platform UI zones.
How to adapt this template for your brand
- Use your strongest brand color as the background.
- Place each bundle item on a white card.
- Add a consistent accent-colored label under each card.
- Top with the bundle name and a brand claim.
- Run alongside a neutral version to test which performs better.
Tips for food ads on Meta
Run this and the white version in the same ad set to test background color; brand color often wins on thumb-stop rate in busy feeds. Use as a carousel card or story frame. On TikTok, animate the cards popping in one by one. Add a price or free-shipping sticker for retargeting audiences close to purchase.
About this creative
A vertical 9:16 graphic on a solid burnt-orange background. At the top, the cream Fishwife script logo sits above a large cream serif headline 'Fishwife Starter Pack' and the subline 'The World's Tastiest Tinned Fish'. Below, a two-column grid of white cards outlined in dark borders shows each illustrated product box with a yellow name strip: Sardines with Preserved Lemon, Smoked Rainbow Trout, Smoked Salmon, Smoked Trout with Red Chimichurri, Albacore Tuna in Olive Oil, Smoked Salmon with Fly By Jing Chili Crisp, Albacore Tuna with Soy Ginger, and the stained-glass Gift Tin. The orange frame makes the white cards look like a menu or a set of trading cards, and the strong brand color helps the ad stand out in a feed while staying instantly recognizable as Fishwife. Fishwife's signature illustrated packaging and warm brand palette make the creative instantly recognizable in a busy feed.
Meta ad · 1200 × 1200 · Food
Fishwife Starter Pack Grid Ad (Orange Version)
This Fishwife story ad shows every item in the Starter Pack as white cards with yellow labels on a bold burnt-orange background. It's the brand-color variant of the 'what's inside' grid and a ready template for testing background color on bundle contents ads.
Added
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Details
Ad copy
Primary text
What's inside the Fishwife Starter Pack? Sardines, smoked rainbow trout, smoked salmon, chimichurri trout, two kinds of albacore tuna, chili crisp salmon – and a collectible gift tin.
Description
Every tin you need to start.
On-image text
Fishwife | Fishwife Starter Pack | The World's Tastiest Tinned Fish | Sardines with Preserved Lemon | Smoked Rainbow Trout | Smoked Salmon | Smoked Trout with Red Chimichurri | Albacore Tuna in Olive Oil | Smoked Salmon with Fly By Jing Chili Crisp | Albacore Tuna with Soy Ginger | Gift Tin
Headline ideas for this template
- 1Here's What You Get
- 2Every Tin in the Starter Pack
- 3Your Tinned Fish Starter Lineup
- 4Seven Flavors, One Gift Tin
- 5The Pack That Has It All
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
