Key takeaways
- Format: Scarcity-first headline with packshot and badge
- Best for: Relaunching a bestseller with proven demand
- Hook: A specific sell-out count is concrete, credible proof
- Reuse it: Make your sell-out number the headline and add a 'Back in Stock' badge
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Specific number builds credibility
'9x' is concrete and believable, more persuasive than 'popular'.
- 02
Scarcity creates urgency
Viewers infer it might sell out again soon.
- 03
Moody color signals spice
Deep red and chili flakes tell the flavor story.
- 04
Collab lockup up top
Co-branding at the top immediately signals a special edition.
Full creative breakdown
Who this ad targets
Warm audiences – past buyers, waitlist sign-ups, email subscribers and social followers who know the product and may have missed it. Secondary: Fly By Jing fans and spicy food lovers who respond to hype and limited availability. Ages 22–40. Best for retargeting and lookalike audiences during restock windows. They value ethically sourced, premium food from a female-founded brand and happily pay more for flavor, design and quality than for standard supermarket tinned fish.
Copywriting analysis
The copy flips the usual order: instead of leading with 'Back in Stock', it leads with 'SOLD OUT 9x', making demand the hero message. That number tells the story of a cult product and implies the viewer should act fast. The product line names the collaboration clearly, and the 'Back in Stock' badge delivers the news as a secondary beat. 'Shop Now' is a direct CTA. The copy is extremely tight, with every word doing work, though adding a time cue could make urgency even sharper.
Visual design
A rich, dark red background with spice texture creates drama and warmth. The headline is large and centered for maximum impact, with the co-brand lockup above. The packshot sits center with the open tin slightly behind and right, adding depth. The orange badge overlaps the box, breaking the shape and catching the eye. The yellow button provides clear contrast. Empty space at the bottom avoids UI overlap.
How to adapt this template for your brand
- Find your most-sold-out product and count the sell-outs.
- Make that number your headline in large type.
- Use a background color and props that reflect the flavor.
- Show packshot plus open product, with a 'Back in Stock' badge.
- Add co-brand or brand logos at the top and one CTA.
Tips for food ads on Meta
On Meta Stories, use this as the first ad seen by retargeting audiences right after a restock. On TikTok, open with a quick montage of 'sold out' screens before landing on this frame. Update the counter each time it sells out to keep it accurate. Test against the collage version to see whether scarcity or the recipe angle performs better.
About this creative
A vertical 9:16 graphic on a deep red, textured background scattered with chili flakes and spices, with a red chili pepper on the left and a rosemary sprig in the top corner. At the top, the Fishwife and FLY BY JING logos sit side by side with an 'X'. Below, a large cream serif headline reads 'SOLD OUT 9x', with the subline 'Smoked Salmon with Fly By Jing Chili Crisp'. In the center, the black, colorfully illustrated product box stands beside an open round tin of glossy chili-coated salmon pieces. An orange scalloped badge reading 'BACK IN STOCK' overlaps the bottom left of the box. A yellow 'SHOP NOW' pill button sits below, with plenty of dark red space beneath. The moody palette signals heat and premium quality, while the giant number is the main hook. Fishwife's signature illustrated packaging and warm brand palette make the creative instantly recognizable in a busy feed.
Meta ad · 1200 × 1200 · Food
Sold Out 9x: Fishwife Chili Crisp Salmon Restock Ad
This Fishwife story ad leads with 'Sold Out 9x' in huge type over a deep red, spice-dusted background, with the Fly By Jing collab box and an open tin below. A 'Back in Stock' badge completes the story. It's a scarcity-first restock template for bestselling products.
Added
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Details
Ad copy
Primary text
Sold out 9 times – and it's back in stock. Fishwife x Fly By Jing Smoked Salmon with Chili Crisp is ready to ship. Don't let it sell out a 10th time.
Description
Fishwife x Fly By Jing Chili Crisp Smoked Salmon.
On-image text
Fishwife X FLY BY JING | SOLD OUT 9x | Smoked Salmon with Fly By Jing Chili Crisp | BACK IN STOCK | SHOP NOW
Headline ideas for this template
- 1It Sold Out 9 Times for a Reason
- 2Back for Round 10
- 3Don't Miss It Again
- 4The Most Sold-Out Tin We Make
- 5Restocked: Our Cult Favorite
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
