Key takeaways
- Format: Customer quote with Trustpilot badge and styled product scene
- Best for: Supplement, wellness and subscription brands building trust
- Hook: A personalised sachet with the reviewer's own name on it
- Reuse it: Swap in your best review, add a rating badge and show the product personalised for that customer
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Personalisation made visible
The hello ava. sachet matches the reviewer's name, turning the abstract promise of a personalised routine into something you can see.
- 02
Third-party proof
The Trustpilot logo and five stars add independent credibility, which matters in a supplement category where shoppers are sceptical of brand claims.
- 03
Benefit-rich quote
The review covers personalisation, simplicity, packaging and habit in one sentence, answering several buying objections in the customer's own words.
- 04
Calm, premium styling
Soft peach tones, a plinth and a glass of water make the product feel like a lifestyle ritual rather than medicine, which fits a wellness audience.
Full creative breakdown
Who this ad targets
The ad targets health-conscious adults, mainly women aged 25 to 45, who want to take vitamins but feel overwhelmed by choice or struggle to stay consistent. They value convenience, attractive design and products that feel tailored to them. Many have tried generic multivitamins or bought several bottles that ended up unused. The testimonial and rating speak to cold audiences who need reassurance before taking a quiz or starting a subscription, making it ideal for prospecting and mid-funnel retargeting.
Copywriting analysis
The copy relies entirely on the customer's voice, which feels more credible than brand claims. The quote opens with strong emotion, then packs in four selling points: personalisation, simplicity, packaging and effortless habit. The line about using daily packs without thinking addresses the biggest supplement problem, forgetting to take them, without the brand having to say it. Attribution to Ava R. with a first name and initial feels authentic yet private. There is no price, offer or call to action on the image, which keeps the creative clean and lets the primary text and button handle conversion. The tone is warm, conversational and positive, matching a premium wellness brand that wants to feel friendly rather than clinical.
Visual design
The design uses a warm peach background with dark teal typography, creating a soft but readable contrast. The layout splits cleanly: quote and Trustpilot badge on the left, product scene on the right. The packaging's colour blocks of peach, mustard and sage echo the background and add visual interest. Props such as the plinth, ribbed glass and dish of capsules suggest a daily ritual and give depth, while generous white space keeps the ad calm and premium.
How to adapt this template for your brand
- Pick a short customer review that mentions your main benefit and one everyday use moment.
- Place the quote large on one side with the customer's first name and initial.
- Add a recognisable rating badge such as Trustpilot or Google reviews with the star score.
- Shoot the product on a soft background in your brand colours with simple props that show daily use.
- If your product can be personalised, show a version with the reviewer's name to make the promise tangible.
Tips for health & fitness ads on Meta
On Meta, use this square creative in Feed and pair it with a short primary text that leads with the personalisation benefit and ends with a quiz or sign-up call to action. Testimonial ads often work well with cold audiences, so test it in prospecting against a product-only creative. Rotate several real reviews to fight ad fatigue, and adapt the layout to 9:16 for Stories and Reels by stacking the quote above the product.
About this creative
This square ad promotes Cuure's personalised vitamin subscription with a customer testimonial. The whole scene sits on a warm peach background, with the lowercase cuure logo centred at the top in dark teal. On the left, a large quote from a customer named Ava R. praises how simple and personalised her wellness routine is, highlighting the packaging and how easily her daily packs fit into her day. Below the quote, a Trustpilot logo with five green stars adds independent proof. On the right, a styled product shot shows a tall box in soft blocks of peach, mustard and sage, with daily sachets sliding out of a dispenser opening. A white sachet in front reads hello ava., linking the product directly to the reviewer. The set is completed by a white round plinth, a ribbed glass of water and a small clear dish holding colourful capsules and tablets, giving the ad a calm, premium wellness feel.
Meta ad · 1200 × 1200 · Health & Fitness
Supplement Ad Template: Testimonial with Trustpilot Proof by Cuure
This square testimonial ad from Cuure promotes personalised daily vitamin packs with a customer quote, a 5-star Trustpilot badge and a soft product scene. It is a strong template for supplement, wellness and subscription brands running social proof ads on Meta to build trust with new, cold audiences.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Your vitamins, made for you. Take a 5-minute quiz and get a personalised supplement routine in daily packs, with your name on every one. No more guessing, no more cupboards full of bottles. Join thousands of 5-star Trustpilot reviewers.
Description
Personalised daily vitamin packs
On-image text
cuure | “It’s so incredible to have a personalized and simple wellness routine! The packaging is perfect, and I use my daily packs without thinking. – Ava R. | hello ava. | cuure | [C] | Trustpilot ★★★★★
Headline ideas for this template
- 1Vitamins made for you, not for everyone
- 2Your daily packs, with your name on them
- 3The wellness routine you won't forget
- 4Stop guessing which vitamins you need
- 5Rated 5 stars by people like you
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
