Key takeaways
- Format: Centred product shot with ingredient illustrations, benefit pills and a lifestyle inset.
- Best for: Supplements, wellness shots and functional drinks with natural ingredients.
- Hook: Personifying the organ with a breakup line makes a health topic fun.
- Reuse it: Write a witty line from your target body part or problem’s point of view.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Humour lowers resistance
A breakup joke makes liver health playful instead of medical, so people stop and read.
- 02
Ingredients you recognise
Ginger, orange and green tea illustrations signal natural, trustworthy ingredients at a glance.
- 03
Credibility in two pills
“Clinically-backed” and “delivered to your door” cover trust and convenience in very few words.
- 04
Lifestyle proof
The inset photo of happy, active people shows the product fits into a healthy social routine.
Full creative breakdown
Who this ad targets
The ad targets health-conscious adults, roughly 25–45, who feel low on energy, enjoy social life and drinking occasionally, and are interested in wellness rituals. They follow trends like gut health and daily shots and are open to subscription delivery. The humour and lifestyle photo make it appeal to people who would not buy a clinical-looking liver supplement but like a fun, modern wellness brand.
Copywriting analysis
“Your liver called, it’s over feeling sluggish” borrows the structure of a breakup text, which is instantly recognisable and funny. It names the problem (sluggishness) and implies a fresh start. The two benefit pills keep the rest of the copy rational: “Promote liver function” states the core benefit using cautious, compliant wording, while “Clinically-backed, delivered to your door” adds proof and convenience. The mix of a big emotional hook and short functional claims works well. Health brands should verify claims carefully for platform and regulatory compliance.
Visual design
The layout divides into a left column of ingredients and product and a right column of copy. The mint-green background matches the bottle and the benefit pills, creating a fresh, cohesive palette with orange accents. The bottle is centred vertically and softly shadowed to look tangible. Heavy condensed uppercase type gives the headline punch, while serif text in the pills adds a softer, trustworthy feel. The circular lifestyle photo breaks the flat-lay style and adds human warmth.
How to adapt this template for your brand
- Pick the body part or problem your product solves and write a witty line from its point of view.
- Shoot or render your product centred on a background that matches its packaging colour.
- Surround it with illustrations of your key ingredients.
- Add two benefit pills: one for the core benefit and one for proof or convenience.
- Include a small lifestyle photo of real people using the product.
Tips for health & fitness ads on Meta
On Meta, keep health claims compliant and avoid implying users have a medical condition; phrase copy around support and wellbeing. Target interests like wellness, juicing and healthy lifestyle. Test the headline as a Reels hook with a quick “phone call” animation. Retarget visitors with a subscription discount, and use UGC videos of people taking their morning shot as follow-up creatives.
About this creative
This Dose creative sets a pale mint bottle labelled “Dose for your liver” against a fresh mint-green background. Illustrated ginger roots, orange slices and green tea leaves frame the bottle on the left, hinting at the natural ingredients and adding bright pops of orange. On the right, a heavy condensed cream headline reads “Your liver called, it’s over feeling sluggish.” – a playful breakup-style line that personifies the organ. Below it, two rounded pill-shaped boxes in lighter mint carry the benefits in dark serif text: “Promote liver function” and “Clinically-backed, delivered to your door”. A circular lifestyle photo at the bottom shows a smiling man and woman in casual athleisure clinking their Dose bottles, adding social proof and a healthy, energetic mood. The ad combines humour, ingredient storytelling and credibility cues, making a functional health product feel light, approachable and part of an everyday routine.
Meta ad · 1200 × 1200 · Health & Fitness
Supplement Ad Example: “Your Liver Called”
This Dose ad promotes a liver-support wellness shot with a playful headline, a centred bottle and illustrated ingredients like orange and ginger. Benefit pills and a lifestyle photo add proof. It is a strong product-shot template for supplement and functional beverage brands with a clear, witty angle.
Added
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Details
Ad copy
Primary text
Your liver works hard for you – give it a little love back 🍊 Dose for Your Liver is a daily shot made with ingredients like orange, ginger and green tea, clinically backed to support liver function. Delivered straight to your door.
Description
Clinically-backed. Delivered to your door.
On-image text
YOUR LIVER CALLED, IT’S OVER FEELING SLUGGISH. | Promote liver function | Clinically-backed, delivered to your door | Dose for your liver
Headline ideas for this template
- 1Your liver deserves a daily thank-you
- 2Break up with feeling sluggish
- 3A daily dose of liver support
- 4Orange, ginger and a happier liver
- 5Feel lighter, one shot a day
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
