Key takeaways
- Format: Gift-with-purchase offer showing the hero product and every free item.
- Best for: Supplement launches, subscriptions and first-order incentives.
- Hook: "We'll throw in a free welcome kit" makes the first purchase feel like a bonus.
- Reuse it: Show your product plus the actual free gifts, not just the word 'free'.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
The free gift is visible
Showing the canister, scoop and bottle makes the offer concrete. People value what they can see more than a vague 'free gift'.
- 02
Casual tone lowers resistance
'We'll throw in' sounds generous and friendly. It feels less like a hard sell and more like a perk.
- 03
Kit supports the habit
A scoop, canister and shaker help customers build a daily routine. That improves retention for subscription supplements.
- 04
Clear visual hierarchy
Headline, offer text and products each have their own zone. Viewers understand the deal in seconds.
Full creative breakdown
Who this ad targets
The ad targets health-conscious adults roughly 35–60 who are interested in longevity, healthy ageing and daily wellness routines. These are people who follow biohacking content, read about NAD+, collagen or adaptogens, and are willing to pay for premium supplements. The welcome kit especially appeals to first-time buyers who are curious but hesitant, giving them a practical reason to try now rather than later.
Copywriting analysis
The headline 'Special Offer' is simple and generic, which makes the template easy to reuse but leaves room for a sharper hook. The body copy does the heavy lifting: 'Try our Daily Longevity Blend and we'll throw in a free welcome kit as well.' 'Try' lowers commitment, and 'throw in' frames the kit as a generous bonus. It avoids health claims, which keeps it safer for platform policies. A stronger variant could name the kit contents or add a deadline to create urgency.
Visual design
The design combines a deep purple product palette with teal typography and frames, creating strong colour contrast. The floating, tilted tub adds motion and a premium 3D feel, helped by a warm glow behind it. The double teal frame holds the offer text and gives the ad structure. Free items overlap the frame, breaking the box and drawing the eye to the bonus. A soft off-white background with subtle curves keeps the overall look clean and wellness-focused.
How to adapt this template for your brand
- Choose a free bonus that helps customers use your product daily.
- Photograph or render every gift item and place it overlapping the offer box.
- Replace 'Special Offer' with a specific hook, such as 'Free starter kit this week'.
- Keep the body copy friendly and low-commitment with words like 'try'.
- Edit colours in Canva to match your packaging and add a deadline if relevant.
Tips for health & fitness ads on Meta
On Meta, use this for prospecting and first-purchase campaigns, and state the kit contents in the primary text. Supplements face strict ad review, so avoid claims about reversing ageing or treating conditions. On Google Performance Max and Display, the square works well as an image asset; pair it with headlines that mention the free kit. Test a version with a countdown or 'new customers only' line to add urgency.
About this creative
This square supplement ad promotes AgeMate's Daily Longevity Blend with a gift-with-purchase offer. In the top left, a dark purple tub labelled 'Daily Longevity Blend, 90g powder' floats at an angle with a soft orange glow behind it. To its right, 'Special Offer' is set in large teal type with a subtle glowing outline. The lower half is a framed teal box with white text: 'Try our Daily Longevity Blend and we'll throw in a free welcome kit as well.' Overlapping the box in the bottom right are the free items: a purple storage canister, a branded scoop and a clear shaker bottle with a stainless lid and lavender liquid. The background is a soft off-white with gentle curves. A small line at the bottom says the design is Canva-ready and easy to edit, marking this as a template. The combination of teal and purple gives it a modern, wellness-tech feel.
Meta ad · 1200 × 1200 · Health & Fitness
Supplement Ad Template: Special Offer With Free Welcome Kit
This AgeMate ad promotes a Daily Longevity Blend with a free welcome kit for first-time buyers. A floating product tub, bold 'Special Offer' headline and visible free gifts make the deal clear. Use this offer format for supplement launches, subscription sign-ups and gift-with-purchase campaigns.
Added
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Details
Ad copy
Primary text
Start your longevity routine the easy way. Try our Daily Longevity Blend and get a free welcome kit with a storage canister, scoop and shaker bottle. Limited-time offer for new customers.
Description
Daily Longevity Blend + free starter kit
On-image text
Special Offer. Try our Daily Longevity Blend and we'll throw in a free welcome kit as well. AgeMate Daily Longevity Blend, Dietary Supplement, 90g powder. Canva Template Ready - Easy to Edit
Headline ideas for this template
- 1Your first longevity kit is on us
- 2Try the blend, keep the kit
- 3Free starter kit with your first order
- 4Build your daily ritual – we'll supply the tools
- 5One scoop a day, plus a free welcome kit
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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