Key takeaways
- Format: Lifestyle application shot with a myth-busting headline.
- Best for: Daily SPF and skincare brands driving year-round use.
- Hook: "Sun care isn't seasonal" challenges a common belief.
- Reuse it: Pair a joyful application moment with a headline that corrects a myth.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Myth-busting headline
Challenging the 'SPF is for summer' belief grabs attention and educates.
- 02
Visible application
The dab of cream on her cheek shows the product in use without a pack shot.
- 03
Emotional payoff
Her genuine smile links sun protection to happiness and long-term skin health.
- 04
Clean, warm design
Black type on a light sky area and golden tones keep it premium and readable.
Full creative breakdown
Who this ad targets
The ad targets skincare-conscious women aged roughly 25–50 who already have a routine but may only use sunscreen in summer or on holiday. They are interested in anti-aging, glowing skin and preventive care, and follow beauty creators and dermatologists online. The educational message also reaches newer skincare users who are learning that daily SPF is the most important step for healthy, younger-looking skin.
Copywriting analysis
"Sun care isn't seasonal." is a declarative, myth-busting statement that stops viewers who believe SPF is a summer product. The period makes it sound authoritative. "Shield daily, smile for years." gives the solution and the long-term reward in a tight, parallel structure, linking protection to ageing well. The CTA "View daily SPF" is softer than 'Buy now' and suits an educational, consideration-stage message; the arrow icon signals a link and adds momentum.
Visual design
The image relies on warm, back-lit golden-hour light and a shallow depth of field. The model sits on the right, leaving open sky on the left for the logo and headline. A clean, geometric sans-serif in black contrasts with the soft background. The white CTA pill with an outline arrow feels modern and minimal. The minimal line logo matches the calm, airy aesthetic.
How to adapt this template for your brand
- Identify a common misconception about your product category.
- Turn it into a short, confident headline that corrects it.
- Shoot a genuine, joyful moment of product application.
- Leave clean negative space for the logo and copy.
- Use a soft, consideration-stage CTA like 'View' or 'Discover'.
Tips for sun care ads on Meta
On Meta, run this in autumn and winter to stand out when competitors go quiet, and pair it with a carousel of daily SPF facts. On Google Display and Demand Gen, the open sky area keeps the headline legible when cropped. Test the myth-busting headline against a benefit-led one, and retarget engaged viewers with a product-focused creative.
About this creative
A woman with curly hair tied up smiles broadly with her eyes closed, gently pressing both hands to her face while a dab of white sunscreen sits on her cheek. She is on a warm, sunlit beach at golden hour, with soft waves, sand and blurred rocky cliffs in the background. The light is hazy and glowing, giving the image a joyful, relaxed mood. The top left holds the Solis Skincare logo – a minimal line-drawn sun over waves – followed by a large black headline "Sun care isn't seasonal." and a smaller line beneath: "Shield daily, smile for years." In the bottom right, a white rounded button reads "View daily SPF" with an arrow icon. There is no product pack on show; instead, the visible cream on her skin and the confident headline carry the message, positioning SPF as a daily skincare habit with long-term benefits rather than a holiday purchase.
Meta ad · 1200 × 1200 · Sun Care
Sunscreen Ad Example: Solis "Sun Care Isn't Seasonal"
This square sun care ad shows a smiling woman applying sunscreen to her cheek on a golden-hour beach, with a bold headline challenging the idea that SPF is only for summer. It is a lifestyle format with an educational angle, built for skincare brands selling daily SPF. Use it for year-round sun care and off-season campaigns.
Added
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Details
Ad copy
Primary text
UV rays don't take a holiday – and neither should your SPF. Solis Daily SPF protects your skin every day of the year, so you can keep glowing for years to come. Shield daily, smile for years.
Description
Shield daily, smile for years.
On-image text
SOLIS SKINCARE | SUN CARE ISN'T SEASONAL. | Shield daily, smile for years. | VIEW DAILY SPF ↗
Headline ideas for this template
- 1Your Skin Needs SPF All Year
- 2UV Rays Don't Take Holidays
- 3Daily SPF for Lifelong Glow
- 4Protect Today, Glow Tomorrow
- 5Make SPF Your Everyday Habit
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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