Key takeaways
- Format: Out-of-home poster mockup with a giant price as the hero.
- Best for: Trial offers and new-customer acquisition campaigns.
- Hook: “$0” is impossible to ignore and creates instant curiosity.
- Reuse it: Mock up your offer on a billboard, shelter or shop window.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Giant zero price
“$0” is the simplest and strongest offer possible. The size makes it readable in a split second.
- 02
OOH mockup adds scale
Showing the offer on a bus shelter makes it feel big and legitimate. It borrows the credibility of a real campaign.
- 03
Stickers show variety
Different stickers around the edges show what you can make. They add colour without stealing focus.
- 04
Contrast with the street
Bright orange stands out against the neutral city scene. The eye goes straight to the poster.
Full creative breakdown
Who this ad targets
This ad targets new customers who have never ordered from Sticker Mule, including small business owners, creators, students and hobbyists curious about custom stickers but unsure about cost. It works best as a cold prospecting creative with broad US audiences aged 18 to 45 and interests like small business, stickers, branding, DIY and Etsy. The zero-cost trial is also strong for lookalikes of past first-time buyers and for reviving lapsed leads.
Copywriting analysis
The copy is reduced to the essentials: a price and what you get. “$0” is huge and acts as the headline, while “FOR 10 CUSTOM STICKERS” clarifies the offer. The quantity “10” gives a concrete, tangible value, so the deal feels real rather than a vague discount. There is no fine print, CTA or brand claim, which keeps the poster legible from a distance, exactly like real out-of-home ads. In a social context, the primary text should explain any conditions, like new customers only, and add a clear action such as “Claim your free stickers”.
Visual design
The visual is a realistic photo-composite: a glass and steel bus shelter in a sunny urban setting with a glowing orange poster. The strong orange against grey and blue tones makes the poster the focus. Inside the poster, the white $0 dominates, supported by condensed caps. The colourful stickers around the poster's edges add playfulness. The vertical format suits Stories and Reels, and the street environment gives depth and context compared with a flat graphic.
How to adapt this template for your brand
- Pick a realistic out-of-home mockup such as a bus shelter, billboard or metro poster.
- Design a simple poster with one huge number or price as the hero.
- Add a one-line explanation of the offer in condensed caps.
- Frame the poster with small examples of your product around the edges.
- Explain offer conditions and the CTA in the primary text.
Tips for printing services ads on Meta
This vertical 9:16 creative is built for Meta Stories and Reels. Keep the top 14% and bottom 20% free of key text, because profile bars and CTA buttons cover those zones. Add a subtle motion version (a zoom or sticker drop) to lift thumb-stop rate in Reels. Use a short, punchy primary text, since most Story viewers never expand copy, and let the on-image headline and the swipe-up CTA do the selling.
About this creative
This vertical ad shows a modern bus shelter on a sunny city street, with tall buildings, trees and parked cars in the background. Inside the shelter's light box is a bright orange poster. The centre shows a huge white “$0”, with the line “FOR 10 CUSTOM STICKERS” below in bold condensed caps. Colourful stickers peek in from the edges of the poster, including beer labels, lettering stickers and illustrated characters, hinting at variety. The Sticker Mule logo sits at the bottom on a white band. The photo is realistic and slightly warm-toned, making it look like a real out-of-home campaign. The $0 price is the absolute hero and can be read in a split second, even on a small phone screen. The mockup adds credibility and scale, making a simple offer look like a major brand moment.
Meta ad · 338 × 600 · Printing Services
Free Sticker Offer Ad: Sticker Mule $0 Bus Shelter Ad
This vertical Sticker Mule ad presents a $0 offer for 10 custom stickers as a giant orange bus shelter poster in a city street. The out-of-home mockup makes a social ad feel like a big public campaign, making it a powerful template for bold, attention-grabbing offer and discount ads.
Added
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Details
Ad copy
Primary text
Yes, really. $0 for 10 custom stickers. 🎉 Upload your design, approve your free proof and try Sticker Mule for nothing. New customers only, while the deal lasts.
Description
Custom printing that kicks ass. Try us for free.
On-image text
$0 | For 10 custom stickers | stickermule
Headline ideas for this template
- 1$0. Seriously.
- 210 free custom stickers
- 3Try custom stickers for nothing
- 4Free stickers for new customers
- 5Zero dollars, ten stickers
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
