Key takeaways
- Format: Split-screen before/after with a lightning bolt as the divider.
- Best for: Home backup, safety and emergency products with a visible problem.
- Hook: The fear of a blackout ruining a full fridge of food.
- Reuse it: Swap the fridge for any appliance your product keeps running.
Available sizes
What is a before and after ad?
A before and after ad shows the same subject in two states side by side, so the result of using the product is visible at a glance. It's common in skincare, cleaning, fitness and home improvement, but claims shown must be realistic and typical to stay within ad platform policies.
See all before / after ads →Why this before / after ad works
- 01
Instant contrast
Dark versus warm lighting tells the story before anyone reads a word. The viewer sees the problem and the solution in a single glance.
- 02
Relatable loss
Spoiled food is a concrete, costly consequence everyone understands. It turns an abstract outage into a tangible money problem.
- 03
Creative divider
The lightning bolt doubles as the split line and the cause of the outage. It ties the visual device directly to the message.
- 04
Risk reversal bar
Fast shipping, extended warranty and a money-back guarantee address the biggest objections to a high-ticket purchase. It lowers the barrier to clicking.
Full creative breakdown
Who this ad targets
This ad targets US homeowners, mostly 30 to 65, living in storm, hurricane or tornado-prone regions who have experienced or fear power outages. They are practical, family-oriented and safety-minded, and they think about protecting food, medicine and comfort at home. Many are comparing a fuel generator with a battery-based option. The before/after framing speaks to people in the awareness and consideration stage who need to feel the pain of an outage before they justify a premium backup solution.
Copywriting analysis
The headline 'Be Ready Before the Next Outage' frames the purchase as preparation, not reaction, which creates gentle urgency without a discount. Placing the product name in an orange tag right below makes the brand and model unmissable. The two status labels use parallel structure, 'Power Outage' versus 'Backup Power On', so the reader instantly compares states. Supporting lines are short and outcome-based: 'Food spoils fast' versus 'Fresh Food Stays Fresh', the latter with a slightly playful repetition. The trust bar uses numbers (2–5 days, 3+2 years, 30 days) that feel specific and credible. There is no explicit CTA button, so the copy relies on emotional pull and reassurance rather than a hard sell.
Visual design
The composition is split vertically by a white lightning bolt. The left half is cold, blue and dim to signal stress; the right half is warm amber, drawing the eye to the lit fridge and the generator in the lower right corner. Jackery orange is used sparingly for the logo, product tag and checkmark icon, keeping brand recognition high. Large white bold type sits at the top, and a semi-transparent rounded bar at the bottom holds the three trust icons in a clean, balanced row.
How to adapt this template for your brand
- Split the canvas vertically: the problem state on the left, the solved state on the right.
- Keep the same room, person and camera angle on both sides so only the outcome changes.
- Darken and desaturate the 'before' side; light the 'after' side warmly around your product.
- Label each side with a two-word status (e.g. 'Power Outage' vs 'Backup Power On') plus a short consequence line.
- Close with a trust bar (shipping, warranty, money-back) along the bottom to remove purchase risk.
Tips for solar energy ads on Meta
On Meta Feeds this split format stops the scroll because the contrast reads in under a second, so it suits cold prospecting audiences. Keep claims about results realistic to stay within Meta's ad policies. For Stories and Reels, rebuild it as a top/bottom split in 9:16. On Google Demand Gen, pair it with a headline about storm readiness and test it ahead of hurricane season or forecast storms in target regions.
About this creative
This Jackery creative uses a dramatic split-screen to sell the Explorer 5000 Plus solar generator. A jagged lightning bolt divides the image down the middle. On the left, a woman crouches in a dark kitchen with her head in her hands next to an open, unlit fridge, while a tornado and lightning rage outside the window. The label reads 'Power Outage – Food spoils fast'. On the right, the same type of kitchen is warmly lit; a smiling woman takes a bottle from a fully stocked, glowing fridge plugged into the Jackery unit. Here the label reads 'Backup Power On – Fresh Food Stays Fresh'. The headline 'Be Ready Before the Next Outage' sits across the top with the product name in an orange tag. A bottom bar lists three risk reducers: 2–5 business day shipping, a 3+2 year warranty and a 30-day money-back guarantee, closing the sale on reassurance.
Meta ad · 338 × 600 · Solar Energy
Jackery Explorer 5000 Plus Before/After Power Outage Ad
This square Meta ad from Jackery promotes the Explorer 5000 Plus solar generator with a split-screen before/after format. One side shows a dark storm-hit kitchen with spoiling food, the other a fridge kept running by the generator. Use it as a template for any product that solves a visible problem.
Added
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Details
Ad copy
Primary text
When the grid goes down, your fridge shouldn't. The Jackery Explorer 5000 Plus keeps food cold, lights on and essentials running through storms and blackouts. Ships in 2–5 business days with a 3+2 year warranty and a 30-day money-back guarantee.
Description
Backup power that keeps your food fresh
On-image text
Jackery Solar Generator | Be Ready Before the Next Outage | Explorer 5000 Plus | Power Outage – Food spoils fast | Backup Power On – Fresh Food Stays Fresh | 2-5 Business Days Shipping | 3+2 Years Warranty | 30-Day Money Back
Headline ideas for this template
- 1Don't Let the Next Storm Spoil Your Fridge
- 2Blackout Outside. Business as Usual Inside.
- 3Keep Your Food Cold When the Grid Goes Dark
- 4Outage-Proof Your Kitchen This Season
- 5Power Out? Your Fridge Won't Notice.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
