Key takeaways
- Format: Feature callouts with glassmorphism boxes, angled product and award badge.
- Best for: Multi-feature devices that need to communicate value in one glance.
- Hook: "Your daily longevity station" – ties a daily habit to a long life.
- Reuse it: Replace the three callouts with your top features and keep the award badge slot.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Longevity positioning
Linking the scale to longevity taps a trending, high-value motivation instead of the crowded weight-loss angle.
- 02
Scannable callouts
Three short callouts connected to the product explain the value in seconds without reading paragraphs.
- 03
Award as proof
The CES Innovation Awards badge borrows authority and reduces skepticism about new tech.
- 04
Live data on screen
The handle display showing a normal reading makes the product feel real and in use.
Full creative breakdown
Who this ad targets
The ad targets health-optimizers and longevity-minded adults aged 35 to 65 who follow trends like biomarker tracking, healthy aging and preventive health. It appeals to tech early adopters who respond to CES awards, people concerned about blood pressure or heart rhythm, and existing wearable users who want more data without another device on their body. The US focus shows in the AFib and ECG language that resonates with an audience used to wellness tech and preventive checkups.
Copywriting analysis
The copy is built in three layers. The product name BODYSCAN 2 comes first, followed by the positioning line "YOUR DAILY LONGEVITY STATION" in uppercase, which makes the scale sound like a home lab. The tagline "Advanced tracking. Zero guesswork." uses a parallel two-beat structure that promises both sophistication and simplicity. The callouts are pure benefit labels of two to four words each, easy to scan. "Daily" frames the product as a habit, which supports retention. The disclaimer is necessary but kept small so it does not undermine the confident tone.
Visual design
A deep blue gradient fills the frame, lightening toward the top for the white headline block. The scale is photographed from above at an angle, cropped on the left to create depth and movement, with the handle and its small screen in the upper left. Three rounded, semi-transparent callout boxes on the right connect to dots on the scale. A subtle ECG waveform runs in the background for context. The CES badge in the bottom corner is small but recognizable.
How to adapt this template for your brand
- Write a positioning line that ties your product to a bigger goal (longevity, focus, safety).
- Shoot or render your product at a dynamic angle and crop it partly off-frame.
- Add three frosted callout boxes with your top features in two to four words each, connected by thin lines.
- Place an award, certification or press badge in a bottom corner.
- Use a single brand color gradient and add a subtle background motif related to the product (like a waveform).
Tips for health ads on Meta
Feature callout ads work well on Meta Feed and Instagram Feed in 4:5 or square; keep the callouts large enough to read on a phone. Test the award badge versus no badge to measure its lift. Use the primary text to repeat the three features in sentence form for people who skip the image. On Google Performance Max, supply a version without small disclaimer text and add it to the landing page instead. LinkedIn can work for B2B wellness programs.
About this creative
This Withings creative introduces BodyScan 2 as "Your daily longevity station", a positioning that lifts the scale out of the weight-loss category and into the fast-growing longevity trend. The layout is a classic feature callout ad. Bold uppercase headlines sit at the top over a royal blue gradient, followed by the tagline "Advanced tracking. Zero guesswork." The scale is shown at a dramatic angle from above, cropped off the left edge, with its handle display reading a blood oxygen value of 96 and "Normal". Three frosted-glass callout boxes connect to the device with thin lines: Heart Stress Tracking, Blood Pressure Insights and 6-Lead ECG / AFib Scan. A faint ECG line runs behind them. In the bottom right, a CES Innovation Awards 2026 honoree badge adds third-party credibility, followed by a small disclaimer. The ad combines aspirational positioning, clear feature proof and authority signals in one scroll-stopping frame.
Meta ad · 338 × 600 · Health
Withings BodyScan 2 Feature Callouts Ad: Daily Longevity Station
This Withings ad sells BodyScan 2 as a daily longevity station using three glassy feature callouts: heart stress, blood pressure insights and 6-lead ECG. A CES 2026 award badge adds proof. It is a strong template for devices with several health features that need to be scanned in seconds.
Added
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Details
Ad copy
Primary text
Meet BodyScan 2, your daily longevity station. In under a minute each morning it tracks heart stress, gives you blood pressure insights and runs a 6-lead ECG with AFib scan. Advanced tracking, zero guesswork. CES 2026 Innovation Award honoree.
Description
Heart stress, blood pressure insights & 6-lead ECG.
On-image text
WITHINGS | BODYSCAN 2 | YOUR DAILY LONGEVITY STATION | Advanced tracking. Zero guesswork. | Blood oxygen % Normal 96 (handle display) | Heart Stress Tracking | Blood Pressure Insights | 6-Lead ECG / AFib Scan | CES Innovation Awards 2026 Honoree | BodyScan 2 is not a medical device for diagnostic purposes.
Headline ideas for this template
- 1The longevity lab in your bathroom
- 2Advanced tracking. Zero guesswork.
- 3Heart, pressure and rhythm in one step
- 4Award-winning health tracking at home
- 5Your morning check-in for a longer life
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
