Key takeaways
- Format: Split-screen lifestyle story combining a model and product close-ups.
- Best for: Launching winter sports and outerwear collections.
- Hook: Warm, earthy tones and soft textures that you can almost feel.
- Reuse it: Pair a hero lifestyle shot with a detail close-up in one frame.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Two views in one frame
The top shows the full look, the bottom shows the fabric. Viewers get the style and the quality in one Story.
- 02
You can feel the warmth
Quilted down and warm brown tones communicate insulation visually. The benefit lands before any text is read.
- 03
A distinctive palette
Earthy brown, olive and silver stand out against typical bright ski ads. It positions POC as premium and style-led.
- 04
Clear launch signal
NEW_ SNOW APPAREL tells viewers immediately that this is a fresh collection. The underscore adds a modern, digital touch.
Full creative breakdown
Who this ad targets
The ad targets skiers and snowboarders who care about both performance and style, typically 25 to 45 with a good income and regular winter holidays. It also reaches urban buyers who wear technical puffer jackets in the city. The lifestyle approach suits early-season prospecting, before ski trips are booked, plus retargeting of existing POC snow helmet and goggle customers who may want matching apparel.
Copywriting analysis
The copy is short and split into a label and a promise. NEW_ SNOW APPAREL is a clear launch label, and the underscore suggests something just coming online, which adds freshness. The main line, FIND WARMTH TO ELEVATE YOUR WHOLE DAY, focuses on the core benefit of insulation and widens it to the whole day, suggesting the jackets work on the slopes and after skiing. Elevate is a light play on mountains and altitude. The phrase is a little abstract and long for a Story, so a tighter line such as warmth for your whole day could read faster. There is no call to action on the image, so the CTA button and primary text must drive the click.
Visual design
The split-screen layout combines a dramatic side-profile portrait and a tactile close-up of jackets. Warm studio lighting, a brown backdrop and earth tones create a cosy, premium mood, with the orange goggle lens and olive helmet as colour accents. Text is small, white and monospaced so it does not compete with the imagery. The product shots highlight quilting and volume, making insulation visible.
How to adapt this template for your brand
- Split a 9:16 canvas into two halves: a lifestyle shot and a product close-up.
- Use a warm, consistent colour palette across both images.
- Add a small launch label such as NEW_ COLLECTION in the top corner.
- Place one benefit-led line across the join between the two images.
- Show texture and material in the close-up so the benefit is visible.
Tips for skiing ads on Meta
Run this on Meta Stories and Reels in early autumn, when skiers start planning their season and buying gear. It suits prospecting to winter sports interest audiences and lookalikes of POC snow customers. Turn it into a short video where the top and bottom halves move slightly for extra attention. In the primary text, mention the key products (down jacket, helmet, goggles) so the ad also works for people who skip the on-image text.
About this creative
This 9:16 vertical creative is split into two horizontal halves. The top half shows a model in profile against a warm brown studio background, wearing a quilted chocolate-brown down jacket, an olive-green POC ski helmet and orange-tinted goggles. Top left, a small monospaced label reads NEW_ SNOW APPAREL, with an underscore that gives it a digital, launch-style feel. The bottom half is a close-up of two insulated jackets side by side: a pale silver-grey jacket with a hand in the pocket on the left and an olive-green jacket on the right, both showing soft quilted fabric. Across the middle, white monospaced text reads FIND WARMTH TO ELEVATE YOUR WHOLE DAY. Small POC logos appear on the helmet, goggle strap and jackets. The warm, earthy colour palette of brown, olive and amber feels cosy and premium, and moves away from the bright colours often used in ski advertising. There is no price or offer; the ad is a pure collection launch built on mood, texture and warmth.
Meta ad · 338 × 600 · Skiing
POC New Snow Apparel Lifestyle Story Ad
This vertical POC ad launches the new snow apparel range with a split-screen lifestyle layout: a model in a brown down jacket, helmet and goggles at the top and close-ups of insulated jackets below. It is a strong example of a collection launch built on mood and texture, and a template for winter sports campaigns.
Added
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Details
Ad copy
Primary text
New snow apparel is here. Insulated jackets, helmets and goggles designed to keep you warm from first lift to last run – and everything in between.
Description
Insulated layers for the whole day.
On-image text
NEW_ SNOW APPAREL | FIND WARMTH TO ELEVATE YOUR WHOLE DAY | POC
Headline ideas for this template
- 1New Snow Apparel Is Here
- 2Warmth From First Lift to Last Run
- 3Insulated Layers for the Whole Day
- 4Find Your Warmth This Winter
- 5The New POC Snow Collection
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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