Key takeaways
- Format: Classic discount ad with business-owner portrait
- Best for: Limited-time hosting and SaaS promotions
- Hook: '80% off' in huge type with a yellow special offer tag
- Reuse it: Pair a big discount number with a customer wearing your brand colour
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Big number first
80% is the largest, most readable element, so the deal lands instantly.
- 02
Urgency without dates
'Before it's gone' creates scarcity without committing to a deadline.
- 03
Human face
A small business owner shows who the product is for and adds warmth.
- 04
Colour continuity
Green apron, gradient and logo make the ad unmistakably SiteGround.
Full creative breakdown
Who this ad targets
Small business owners – restaurants, cafés, shops – and freelancers who need a website or are unhappy with their current host's speed or support. They're price-conscious and respond to big discounts, but want 'premium' quality. Many are planning a new site or a migration and are actively comparing hosting deals, especially during sale periods like Black Friday. Deals during sales seasons tip their decision.
Copywriting analysis
The copy follows a proven offer structure: tag ('Special offer'), deal ('80% off premium hosting'), urgency ('Grab our best deal before it's gone') and action ('Claim offer'). 'Premium' counters the cheapness that a large discount might suggest. 'Our best deal' adds a superlative without hard claims. 'Claim' implies the discount already belongs to the viewer. Every line is short enough to read in one glance. It's a formula that can be reused for any seasonal or limited promotion without rewriting the structure.
Visual design
Dark green-to-black gradient creates a moody, premium base that makes white type and the yellow tag stand out. The centred headline stack and button form a strong vertical axis, while the person and mockup fill the bottom corners for balance. The yellow starburst repeats the tag colour, linking offer elements. The woman's direct gaze and smile draw attention toward the CTA.
How to adapt this template for your brand
- Add a small high-contrast tag naming the promotion (special offer, flash sale)
- Set the discount as the biggest text, followed by what it applies to
- Add one urgency line without a hard date
- Feature a customer from your key niche, wearing or holding your brand colour
- Echo the offer with a badge on a product mockup
Tips for web hosting ads on Meta
Works across Meta feed, Instagram, Google Display and Demand Gen as a square. Ideal for seasonal pushes (Black Friday, Cyber Monday) and retargeting. Keep the claimed discount and conditions consistent with the landing page. For Stories, extend to 9:16 by stacking the person below the CTA. Test variants with different niche owners to match audience segments. Rotate niches to fight ad fatigue.
About this creative
A square ad on a dark green-to-black gradient. The SiteGround logo sits top centre, followed by a yellow 'SPECIAL OFFER' tag in black caps. A large white headline announces '80% off premium hosting', with a smaller line beneath: 'Grab our best deal before it's gone'. A pill-shaped white 'CLAIM OFFER' button sits in the middle. In the bottom right, a smiling woman in a green apron and black t-shirt – a café or restaurant owner – holds an open laptop. Bottom left, a browser mockup shows a food photo of a honey-glazed dish, topped by a URL bar reading urbantable.net with small email, analytics and search icons. A yellow starburst badge with a percent sign overlaps the mockup, repeating the discount theme. The green apron ties the person to SiteGround's brand colour. The ad balances hard-sell discount messaging with a warm human face representing the small business that benefits.
Meta ad · 338 × 600 · Web Hosting
SiteGround Special Offer Ad: 80% Off Premium Hosting
This square SiteGround ad is a classic discount creative: a yellow 'Special offer' tag, a bold 80% off headline, an urgency line and a white CTA button, with a smiling café owner holding a laptop. A template for any limited-time SaaS or hosting promotion.
Added
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Details
Ad copy
Primary text
Our best deal is live: 80% off premium SiteGround hosting. Fast, secure and backed by real support. Grab it before it's gone.
Description
Grab our best deal before it's gone
On-image text
SiteGround | SPECIAL OFFER | 80% off premium hosting | Grab our best deal before it's gone | CLAIM OFFER | urbantable.net | %
Headline ideas for this template
- 180% off. Premium hosting. Limited time.
- 2Our best hosting deal is back
- 3Launch your site for less – 80% off
- 4Premium hosting at a fraction of the price
- 5Don't miss 80% off SiteGround
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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