Key takeaways
- Format: Rating claim headline with a review card over a muted house photo.
- Best for: Local service businesses with strong review profiles.
- Hook: A perfect 100% 5-star Google rating.
- Reuse it: State your rating boldly, then let one review explain why.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Bold trust claim
"100% 5-Star" is a simple, absolute number that instantly sets the brand apart from competitors.
- 02
Character-focused review
Praising honesty and reliability tackles the biggest fear people have about contractors.
- 03
Color contrast
Yellow stars on a monochrome background draw the eye straight to the social proof.
- 04
Contextual backdrop
A muted house photo signals roofing without distracting from the message.
Full creative breakdown
Who this ad targets
US homeowners comparing roofing contractors and worried about being overcharged or let down. They are in the consideration stage, reading reviews and looking for signs of reliability and honesty. The ad also works for retargeting people who visited the site or requested a quote but have not committed, reassuring them that past customers had a consistently good experience.
Copywriting analysis
The headline makes a strong, quantifiable claim: 100% 5-star rated on Google. Specifying the platform adds verifiability. The review then shifts from numbers to character, using three positive adjectives in a row (personable, professional, honest), a classic rhythm that sticks. The second sentence contrasts the brand with the rest of the industry, implying most roofers are unreliable without saying so. Bolding the adjectives and "this reliable" helps fast readers grasp the point. Signing with a full name increases authenticity.
Visual design
A grayscale house photo with a dark overlay provides context and contrast. The logo and white headline sit in the upper safe zone, while the white review card occupies the center, where eyes land on a vertical screen. Bright yellow stars are the only warm color, guiding attention. Navy bold text inside the card creates a secondary emphasis layer. The layout leaves space at the bottom for platform CTA overlays.
How to adapt this template for your brand
- Check your review platform and pick your strongest rating claim.
- Select a review that praises trust, honesty or reliability.
- Use a muted photo of your work or location as background.
- Place the review in a white card with bright stars.
- Bold key adjectives and add the reviewer's name.
Tips for roofing ads on Meta
Use this 9:16 version for Meta Stories and Reels, and create a 4:5 cut for Feed. Only claim a 100% rating while it is accurate, and refresh the creative if new reviews change it. This ad performs well as a retargeting creative for website visitors and quote starters. Rotate in different reviews over time to prevent ad fatigue while keeping the same layout.
About this creative
This 9:16 creative uses a black-and-white photo of a two-story house with white siding and a dark shingle roof, darkened with a grey overlay so text stays legible. At the top is the white Triumph Roofing logo with its house-shaped T mark, followed by a bold white headline stating the company is 100% 5-star rated on Google. In the middle, a large white rounded card holds five golden-yellow stars and a customer quote. The reviewer says the team was personable, professional and honest in every interaction and that a roofing company this reliable is rare. Key words are bolded in navy to make the strongest praise stand out. The quote is signed by Lydia Miller in italic navy text. The monochrome background keeps attention on the colorful stars and the card, while the house image anchors the ad in the roofing context without competing for focus.
Meta ad · 338 × 600 · Roofing
Roofing Ad Template: "100% 5-Star Rated on Google"
This vertical Triumph Roofing ad leads with a perfect-rating claim and backs it up with a customer review praising the team's honesty. A darkened house photo sets the scene behind the review card. Use this testimonial Story format to build trust with homeowners comparing roofers who all promise quality.
Added
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Details
Ad copy
Primary text
Homeowners trust us for a reason: every Google review is 5 stars. Personable, professional and honest from first click to final shingle. Get your roof price online today.
Description
See why homeowners trust Triumph Roofing.
On-image text
TRIUMPH ROOFING | 100% 5-Star Rated on Google | ★★★★★ "Their team was personable, professional, and honest during every interaction. It's not often you come across a roofing company that's this reliable. -Lydia Miller
Headline ideas for this template
- 1100% 5-Star Rated on Google
- 2Roofers Homeowners Actually Trust
- 3Every Review: 5 Stars
- 4Honest Roofers. Five-Star Results.
- 5See Why Neighbors Rate Us 5 Stars
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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