Key takeaways
- Format: Catalogue product card with strike-through price
- Best for: Marketplaces, resale and dynamic product ads
- Hook: A premium brand at more than 50% off
- Reuse it: Feed any product, name and was/now price into the same card layout
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Price contrast sells
Showing $2399 next to a crossed-out $4999 makes the saving instant and concrete without any copy.
- 02
Borrowed brand trust
Featuring a well-known premium brand like Gazelle lends credibility to a resale platform.
- 03
Real workshop photo
The stand and studio setting suggest inspection and refurbishment, quietly addressing used-bike worries.
- 04
Scalable template
The simple card layout can be produced for thousands of listings via a product catalogue feed.
Full creative breakdown
Who this ad targets
Upway targets value-conscious US riders aged roughly 25–60 who want a premium eBike like Gazelle, Specialized or Trek but find new prices too high. Many are commuters and recreational riders who research brands carefully. They are comfortable with certified pre-owned products and respond to clear savings. Retargeting people who viewed specific models on Upway or competitor sites is a strong use case.
Copywriting analysis
The copy is purely factual: brand, model, variant and price. The full model name, Gazelle Ultimate C380+ High Step, speaks to knowledgeable buyers searching for that exact bike. The strike-through price provides the persuasion, implying over 50% off. There is no explanation of refurbishment or warranty, so primary text should add trust signals such as inspection, warranty and returns. The lack of a headline keeps it honest and scannable.
Visual design
A warm cream background and purple brand colour make the card feel friendly and distinctive. The product photo is framed in a clean rectangle, like an e-commerce listing. Purple pricing ties into the logo, while the grey strike-through price recedes. The layout follows a natural flow: logo, product, name, price. It is plain but clear, and designed to scale across a catalogue.
How to adapt this template for your brand
- Set up a branded card template with logo, photo frame and price area.
- Use consistent studio photos of each product.
- Show the product name in full for search-savvy buyers.
- Display the current price large with the original price struck through.
- Connect the template to your product catalogue for dynamic ads.
Tips for e-bikes ads on Meta
Ideal for Meta Advantage+ catalogue ads and Google Shopping style creative. Retarget people who viewed specific models with the exact bike they browsed. Add trust badges like warranty or inspected in primary text, since the image has none. Test a version with a percentage-off badge to compare against the was/now price.
About this creative
A square, catalogue-style offer ad from Upway, a marketplace for refurbished and certified pre-owned eBikes. The background is a soft cream colour with the purple lowercase Upway logo in the top left. In the middle, a rectangular photo shows a grey Gazelle Ultimate C380+ High Step eBike on a rotating display platform in a white studio, with its rear wheel resting on a bike stand. The setting looks like a real inspection workshop, which hints at the refurbishment process. Below the photo, the model name is set in purple, followed by a bold purple price of $2399 and a grey struck-through original price of $4999.00. There are no lifestyle elements, taglines or badges, so the creative works much like a dynamic product ad from a feed. The value is obvious at a glance: a premium Dutch eBike brand for less than half the original price, which is a powerful hook for cost-conscious premium shoppers.
Meta ad · 338 × 600 · E-Bikes
Refurbished eBike Ad Template: Upway Gazelle Price Drop
This square Upway ad is a catalogue-style offer: a studio photo of a Gazelle Ultimate C380+ High Step, the model name and a $2399 price next to a struck-through $4999. It is an efficient template for marketplaces, resale and dynamic product ads.
Added
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Details
Ad copy
Primary text
Premium eBikes, up to 60% off. Get a certified, inspected Gazelle Ultimate C380+ for $2,399 instead of $4,999 – only on Upway.
Description
Certified pre-owned eBikes, inspected and ready to ride
On-image text
upway | Gazelle Ultimate C380+ High Step | $2399 | $4999.00
Headline ideas for this template
- 1Premium eBikes, half the price
- 2Gazelle quality for $2,399
- 3Save $2,600 on a certified eBike
- 4Why pay full price for a great eBike?
- 5Inspected, certified and ready to ride
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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