Key takeaways
- Format: Split-screen lifestyle image with a co-branded free gift offer
- Best for: Partnership promotions that reward subscribers for staying a set number of weeks
- Hook: Gift: "Join CookUnity and get a free Oura Ring 5"
- Reuse it: Partner with a complementary brand and give its hero product as a loyalty reward
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
High-value gift
A premium wearable feels worth far more than a percentage discount and creates strong curiosity.
- 02
Retention built in
The six-week condition rewards staying, which improves customer lifetime value instead of just first orders.
- 03
Shared audience
Oura users and healthy meal buyers overlap heavily, so the partnership feels natural.
- 04
One stat per brand
50+ health metrics and 400+ weekly meals neatly summarise what each side brings.
Full creative breakdown
Who this ad targets
Health-optimising professionals aged roughly 28–50 who track sleep, workouts and recovery and want their food to match. They likely follow wellness creators, own or want a wearable and value convenience. The calm yoga imagery speaks to balanced, mindful wellness rather than hardcore fitness. Because the reward comes after six weeks, the ad attracts committed buyers more than one-time bargain hunters.
Copywriting analysis
The copy reads as one sentence split over highlight bars, which keeps it conversational: "Join CookUnity, and get a free Oura Ring 5 after 6 weeks". Naming the exact product and model adds desirability and credibility. The condition is stated upfront rather than hidden, which builds trust, while the asterisk points to terms. The two supporting stats give one reason for each brand in under four words each. There is no price, which keeps the focus on the gift.
Visual design
The split-screen layout literally pairs the two brands: food on the left, wearable on the right, with a ring on both sides as a visual bridge. Muted beige and grey tones create a calm, premium wellness aesthetic. Black highlight bars behind white text echo a social media caption style and stay readable on busy photos. The upward reach gesture suggests energy and wellbeing. The small text is kept to the right half so the image still breathes.
How to adapt this template for your brand
- Find a partner brand whose product your audience already wants and that fits your positioning.
- Decide on a retention condition, such as a number of weeks or orders, before the gift is sent.
- Shoot a split image that shows your product on one side and the gift in use on the other.
- Write one sentence that states the gift and the condition clearly, plus one stat for each brand.
- Add visible terms and conditions and align the landing page with the exact offer wording.
Tips for ready meals ads on Meta
On Meta, target interests around wearables, sleep tracking, yoga and healthy eating, and lookalikes of high-LTV subscribers. Use "Learn More" so people read the terms before signing up. Check Meta's ad policies on health claims and keep the copy factual. If allowed by the partnership, run a Partnership ad through the partner's account to reach their followers. In Stories and Reels, keep the top 14% and bottom 20% free of key text so the profile bar and CTA sticker do not cover it.
About this creative
The creative is split vertically down the middle. On the left, hands unwrap CookUnity meals, with the yellow-edged labels and nutrition information clearly visible, including a Middle Eastern chicken shawarma. A silver ring is visible on one finger, linking the two halves. On the right, a person stretches an arm upward in a calm, yoga-like pose against a neutral grey wall, with a dark Oura Ring on the finger. Text runs across both halves in black highlight bars: "Join CookUnity, and get a free Oura Ring 5 after 6 weeks*". Underneath, two smaller lines list 50+ health metrics and 400+ weekly meals, one stat for each brand. A tiny disclaimer notes that terms apply. The palette is soft and muted – beige, grey and skin tones – giving a calm wellness mood rather than a loud discount look. This version is cut in a 9:16 vertical layout built for Stories and Reels placements.
Meta ad · 338 × 600 · Ready Meals
Ready Meals Ad Template: Free Partner Gift (Oura Ring) Offer
This CookUnity ad promises a free Oura Ring 5 to new members who stay six weeks, using a split lifestyle image of meal labels and a raised hand wearing the ring. Use this format for co-branded gift offers that reward retention.
Added
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Details
Ad copy
Primary text
Eat well, track better. Join CookUnity and get a free Oura Ring 5 after 6 weeks. 400+ weekly chef-made meals plus 50+ health metrics on your finger. Terms apply.
Description
After 6 weeks. Terms apply.
On-image text
Join CookUnity, and get a free | Oura Ring 5 after 6 weeks*. | 50+ health metrics | 400+ weekly meals | *Terms and conditions apply
Headline ideas for this template
- 1Join CookUnity, get a free Oura Ring 5
- 2Eat better. Sleep better. Get the ring free
- 3Six weeks of great meals, one free Oura Ring
- 4Your healthy eating comes with a gift
- 5Track your health, we'll handle dinner
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
