Key takeaways
- Format: Stacked before/after hair photos with product shot
- Best for: Beauty products with visible colour or texture results
- Hook: Silver hair shown in large, detailed photos speaks directly to the audience
- Reuse it: Use two stacked photos and label them 'Before' and 'After' for clarity
Available sizes
What is a before and after ad?
A before and after ad shows the same subject in two states side by side, so the result of using the product is visible at a glance. It's common in skincare, cleaning, fitness and home improvement, but claims shown must be realistic and typical to stay within ad platform policies.
See all before / after ads →Why this before / after ad works
- 01
Audience sees itself
Large photos of real-looking silver hair instantly signal who the product is for.
- 02
Clear category label
'Purple Shampoo' plus 'Silver and Gray Hair Care' tells people what it is and who it serves in two lines.
- 03
Calm, premium palette
Soft teal and amber packaging feel gentle and natural, which suits mature beauty buyers.
- 04
Label does the selling
The bottle explains the benefit and the 'Sulfate Free' badge handles a common concern.
Full creative breakdown
Who this ad targets
Women aged roughly 50 and older with natural silver, gray or white hair, as well as younger women with platinum or blonde colour. They notice yellow or brassy tones caused by water, sun or heat styling and want their hair to look bright and cared for. Many have chosen to stop dyeing and embrace their gray. They value gentle, sulfate-free formulas and respond to calm, respectful imagery rather than anti-ageing pressure.
Copywriting analysis
The on-image copy is minimal: a product category ('Purple Shampoo') and an audience line ('Silver and Gray Hair Care'). This makes the ad very clear but not very persuasive; there is no benefit headline or hook. Most selling copy lives on the bottle label: 'hydrating, color-correcting', 'brightens and neutralizes yellow hues', which explains the mechanism. The 'Sulfate Free' badge adds a clean beauty signal. A stronger version would add a benefit headline such as 'Goodbye yellow, hello silver' and clear 'Before' and 'After' labels on the photos.
Visual design
The layout uses a strong grid: photos on the left two-thirds, text and product on the right. The thin white divider separates the two hair shots. The teal background complements the purple botanical details on the label and the cool tones of the hair. White text keeps it clean. The amber bottle adds warmth and stands out against the teal. The photos are high detail, showing hair texture, which builds trust.
How to adapt this template for your brand
- Shoot your result clearly, with a before and an after from the same angle.
- Add clear 'Before' and 'After' labels and make the difference visible.
- Choose a background colour that complements your product and the result.
- Write a short benefit headline above the category name.
- Place the product bottom right with key badges like 'Sulfate Free' readable.
Tips for beauty & skincare ads on Meta
On Meta, target women 50+ with interests in hair care, gray hair and natural beauty. Before/after images in beauty are allowed, but avoid implying unrealistic results. Test this creative with labelled 'Before'/'After' tags against the current version. For Reels, film a real wash routine showing the purple lather and the final shine. Pinterest is also a good fit for this audience and visual style.
About this creative
A muted teal square split horizontally by a thin white line. On the left, two large photos are stacked: both show the back of an older woman's silver and gray bob, shot from slightly different angles. The top photo has warmer, slightly duller tones, while the bottom photo looks cooler and brighter, suggesting a subtle before and after. On the right, white text reads 'PURPLE SHAMPOO' in clean capitals with 'Silver and Gray Hair Care' below. A tall amber bottle with a silver pump cap stands in the lower right, with a cream label showing the 'Aura Essentials' script logo, purple and teal watercolour leaves and berries, a short product description, size '8 fl. oz. | 236 ml' and a 'Sulfate Free' badge. The difference between the two photos is very subtle, so viewers may not see a clear result; adding labels or stronger contrast would help.
Meta ad · 1200 × 1200 · Beauty & Skincare
Purple Shampoo Ad Template: Aura Essentials Silver Hair Care
This purple shampoo ad stacks two photos of a silver bob next to a product bottle on a calm teal background. It is a square before/after-style creative for Meta, aimed at women embracing gray hair, and a strong template for beauty brands selling visible, colour-correcting results.
Added
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Details
Ad copy
Primary text
Brassy, yellow tones dulling your silver? Our sulfate-free purple shampoo neutralises yellow and brightens silver, platinum and gray hair in just a few washes.
Description
Sulfate-free, color-correcting formula
On-image text
PURPLE SHAMPOO. Silver and Gray Hair Care. Aura Essentials Purple Shampoo. Hydrating, color-correcting formula with a cool violet tone. Brightens and neutralizes yellow hues in silver, platinum, and gray hair. 8 fl. oz. | 236 ml. SULFATE FREE
Headline ideas for this template
- 1Goodbye Yellow, Hello Silver
- 2Make Your Gray Shine Again
- 3Brighter Silver in a Few Washes
- 4Gentle Care for Gorgeous Gray
- 5Embrace Your Silver, Lose the Brass
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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