Key takeaways
- Format: Feature callout ad with equipment cut-outs.
- Best for: Workplace certification and B2B training.
- Hook: Get your OFA Level 2 – the exact ticket employers ask for.
- Reuse it: Gradient header, icon callouts, product cut-outs.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Speaks the buyer's language
'OFA Level 2' is the exact term on job postings, so qualified viewers recognize it instantly.
- 02
Icons speed reading
Checkmark, calendar and pin icons make each benefit understandable at a glance.
- 03
Equipment shows depth
AED and manikin cut-outs signal a serious, hands-on course rather than a quick online module.
- 04
Compliance first
'WorkSafeBC Accepted' is listed first, answering the most important question for employers.
Full creative breakdown
Who this ad targets
The ad targets workers in British Columbia who need an OFA Level 2 certificate to act as a designated workplace first aid attendant: construction, manufacturing, forestry, warehousing and larger worksites. It also targets safety managers and HR teams who must meet WorkSafeBC first aid attendant requirements, as well as job seekers who want to increase employability and pay with an occupational first aid ticket.
Copywriting analysis
The headline uses the official course name, matching how employers and job postings describe it. The subline adds the common shorthand 'OFA Level 2', covering both terms people search for. Each callout is short and factual: regulatory acceptance, frequency and coverage. Starting the subline with 'Get your' makes it personal and outcome-focused. There's no price, duration or CTA on-image; adding course length or 'Book your seat' would help direct response.
Visual design
A red-to-navy gradient header gives energy and authority, blending a safety red with a corporate navy. The white lower half keeps callouts highly legible. Round icons in dark red match the text color for consistency. Cut-out training equipment overlaps the two halves, breaking the grid and adding depth. The yellow AED is the brightest element, drawing the eye to the hands-on aspect.
How to adapt this template for your brand
- Use the official course or certificate name as the headline, with common shorthand below.
- Create a gradient header in two brand colors.
- List three benefits with simple matching icons in the lower half.
- Add cut-out photos of real equipment overlapping both halves.
- Mention next class dates and price in the primary text.
Tips for first aid ads on Meta
Works well on Meta Feed with location targeting around the Lower Mainland and on Google Display or Performance Max for people searching 'OFA Level 2 course'. Consider LinkedIn for safety managers booking group training. Use a 'Book Now' CTA linking to the schedule. Pair it with the Emergency First Aid ad to cover both entry-level and intermediate searchers.
About this creative
This square ad from ProSafe Training is split horizontally. The top half is a red-to-navy gradient with the white headline 'Occupational First Aid Intermediate' and a star-of-life icon, followed by the subline 'Get your OFA Level 2 Certification'. The bottom half is white and lists three callouts in dark red, each with a matching round icon: a checkmark for WorkSafeBC Accepted, a calendar for Classes Start Weekly and a location pin for 8 Lower Mainland Locations. On the right, cut-out training equipment breaks across the two halves: a yellow and red AED trainer, a packaged bag-valve mask, a blue inflatable lung bag and a CPR manikin head and torso with AED pads attached. The overlapping objects add depth and show the hands-on nature of the course. The design is clean, professional and focused on the three facts a worker or employer needs to book: acceptance, timing and location.
Meta ad · 338 × 600 · First Aid
ProSafe Occupational First Aid Intermediate Ad
This square ProSafe Training ad sells its Occupational First Aid Intermediate course, also known as OFA Level 2. A red-to-navy gradient header holds the course name, while a white lower half lists three icon callouts next to an AED trainer and manikin. It's a good template for B2B and workplace certification courses.
Added
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Details
Ad copy
Primary text
Need your OFA Level 2? Our Occupational First Aid Intermediate course is WorkSafeBC accepted, with classes starting weekly at 8 Lower Mainland locations.
Description
Get your OFA Level 2 certification
On-image text
Occupational First Aid Intermediate. Get your OFA Level 2 Certification. WorkSafeBC Accepted. Classes Start Weekly. 8 Lower Mainland Locations
Headline ideas for this template
- 1Get your OFA Level 2 this month
- 2WorkSafeBC accepted first aid training
- 3Become your site's first aid attendant
- 4OFA Level 2 classes start weekly
- 5Level up your first aid ticket
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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