Key takeaways
- Format: Promo code offer ad designed as a postage stamp on a textured fabric background.
- Best for: New-customer welcome offers, first-order codes and acquisition campaigns.
- Hook: A giant 'CODE: NEW 50' framed as a stamp.
- Reuse it: Put your code and offer inside a stamp or ticket shape on a textured backdrop.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
The code is the headline
Making the code itself the largest text helps people remember and type it at checkout.
- 02
Premium framing of a discount
The stamp, serif type and velvet make a 50% discount feel like an exclusive invitation rather than a bargain bin.
- 03
Removes friction
'No min.' tells shoppers they can try the brand with a single item, lowering the barrier for first purchases.
- 04
Clear audience call-out
'For new users' speaks directly to people who have never ordered, making them feel the offer is for them.
Full creative breakdown
Who this ad targets
First-time shoppers who have never ordered from Halara: mainly women aged around 20 to 50 who may have seen the brand on social media but have not yet tried it. They are curious but hesitant, and a 50% first-order discount with no minimum spend lowers the risk of trying a new online fashion brand. The burgundy, premium look also suits holiday-season and gifting periods when new shoppers are actively browsing.
Copywriting analysis
The copy is built around a code rather than a product. 'CODE: NEW 50' doubles as the offer and the action: the number tells the discount and the word 'NEW' signals who qualifies. The support line spells out '50% OFF FOR NEW USERS NO MIN.', removing doubt about eligibility and minimum spend. 'BUY $10 CAP' in the red button is the least clear element; it likely describes a discount cap or condition, and could confuse shoppers, so testing clearer wording is recommended. Overall the copy is direct, low-friction and acquisition-focused.
Visual design
A full-bleed burgundy velvet texture forms the background, with soft folds creating depth. A large white stamp with perforated edges and paper texture sits centred, slightly inset. Inside, a clean black sans logo contrasts with tall, condensed red serif headlines. A solid red bar acts as a button. The palette of burgundy, red, white and black feels rich, festive and editorial.
How to adapt this template for your brand
- Choose a short, memorable promo code that hints at the offer.
- Design a stamp, ticket or coupon shape as the frame.
- Place it on a rich texture such as fabric, paper or wood that suits your brand.
- Make the code the largest text, with eligibility and conditions underneath.
- Add a button-style bar with a clear, unambiguous condition or CTA.
Tips for fashion ads on Meta
On Meta, target cold and lookalike audiences and exclude existing customers, since the code is for new users only. Repeat the code in the primary text and headline so it is easy to copy. Make sure the code auto-applies or is visible on the landing page. For Google Demand Gen, use the stamp as the hero image with the code in the headline. Test a festive and a neutral background colour.
About this creative
This square ad presents Halara's new-customer offer as an elegant postage stamp. The background is a close-up of soft, draped burgundy velvet that fills the frame edge to edge, adding texture and a luxurious, seasonal mood. In the centre sits a large white stamp with perforated, scalloped edges and a subtle paper grain. Inside, the black Halara logo appears at the top. Below it, 'CODE:' and 'NEW 50' are set in very large, condensed deep-red serif capitals that dominate the stamp. A smaller red serif line explains the deal: '50% OFF FOR NEW USERS NO MIN.' At the bottom, a solid red rectangle holds 'BUY $10 CAP' in white serif type, which most likely refers to a cap on the discount or a related condition. The palette is restrained to burgundy, red, white and black, giving the ad a premium, editorial, holiday-season feel quite different from typical loud discount creatives.
Meta ad · 338 × 600 · Fashion
Halara Promo Code Ad: 50% Off for New Users in a Stamp Design
This Halara Meta ad promotes a new-customer discount code, NEW50, for 50% off with no minimum spend. The offer is designed as a vintage postage stamp on rich burgundy velvet. Use it as a template for welcome offers, first-order codes and acquisition campaigns.
Added
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Details
Ad copy
Primary text
New to Halara? Welcome! 💌 Use code NEW50 for 50% off your first order – no minimum spend. Discover comfy, stylish essentials for less.
Description
New customers only. No minimum spend.
On-image text
Halara | CODE: NEW 50 | 50% OFF FOR NEW USERS NO MIN. | BUY $10 CAP
Headline ideas for this template
- 1New Here? Take 50% Off with Code NEW50
- 2Your Welcome Gift: 50% Off, No Minimum
- 3First Order? Half Price Starts Now
- 4Use NEW50 for 50% Off Your First Halara Order
- 5Try Halara for Half the Price
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
