Key takeaways
- Format: 2×2 product grid with a multi-buy offer panel.
- Best for: Range-wide multi-buy promotions and showing product variety.
- Hook: 'Pick any 3. Your 4th is free.'
- Reuse it: Fill the four tiles with your bestsellers and keep the dark offer panel.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Grid matches the offer
Four tiles for a 'pick 4' deal makes the offer feel concrete and easy to imagine.
- 02
Variety removes choice anxiety
Showing dark, bright and neutral shades suggests there is something for every mood.
- 03
Flexible framing
'Mix & match any shades' tells shoppers they are not locked into a bundle.
- 04
Strong contrast panel
The dark block makes the white headline and code box impossible to miss.
Full creative breakdown
Who this ad targets
This ad targets women aged 20 to 45 who like changing their nail look often and enjoy collecting colours, from everyday neutrals to bold party shades. It is especially effective for existing customers and warm audiences who already trust the product and just need a reason to buy more. Gift shoppers and people preparing for the holiday season, wanting several looks for different events, are also a strong fit.
Copywriting analysis
The headline 'Pick any 3. Your 4th is free.' is a clearer, friendlier way of saying 'buy 3 get 1 free', and putting it in two short sentences gives it rhythm. Italic 'free' emphasises the payoff. 'Mix & match any shades' adds freedom and fun, pushing back against the idea that offers only apply to set bundles. Evocative shade names such as High-End Red and Golden Hour add perceived value. 'Secret offer', the boxed code and 'Ends soon' repeat the campaign's exclusivity and urgency cues.
Visual design
A neat 2×2 grid with thin dark gutters fills the top two-thirds, giving an organised, catalogue feel. Each tile uses similar framing and props, so the colours are the only real variable. The bottom third is a solid espresso-brown panel with centred white serif headline type, a white code box and a small pink accent. The whole design is symmetrical, calm and easy to scan in under three seconds.
How to adapt this template for your brand
- Pick one hero shade photo shot in soft natural light and give it the top half of the frame.
- Write a short serif headline that frames the deal as exclusive, e.g. 'secret offer' or 'just for you'.
- Put the discount code in a high-contrast box or pill so it reads in under a second.
- Add an 'Ends soon' line in an accent color to create urgency without shouting.
- Keep the legal fine print small at the bottom and swap in your own brand, shades and code.
Tips for beauty ads on Meta
Run this on Meta as a retargeting creative for site visitors and cart abandoners, where a code gives the final push. The 4:5 portrait size takes up the most space in the Instagram and Facebook feed; also export a 9:16 version for Stories with the code box above the bottom safe zone. Put the code in the primary text as well so people can copy it, use a 'Shop now' CTA and keep the offer window short. Refresh the hero shade every one to two weeks to fight ad fatigue.
About this creative
This creative uses a 2×2 photo grid across the top two-thirds, with each tile showing a hand wearing a different Static Nails press-on shade: glossy black 'Dark Room', deep green 'Emerald Noir', bright pink 'High-End Red' and 'Golden Hour', a nude with dark green French-style accents. Each tile is labelled in small white capitals, and the styling is consistent: knit sleeves, gold rings and soft natural light. Below the grid, a dark espresso panel holds the offer. 'Secret offer' sits in small caps above a large white serif headline: 'Pick any 3. Your 4th is free.', with 'free' in italics. The supporting line 'Mix & match any shades' explains the flexibility, the code SECRET26 sits in a white box, and 'Ends soon' appears in a soft pink. Fine print with the terms sits at the bottom. The four tiles visually match the four products in the deal.
Meta ad · 338 × 600 · Beauty
Pick Any 3, Your 4th Is Free: Mix & Match Press-On Nails Ad
This Static Nails offer ad uses a 2×2 grid of four press-on shades to promote a mix-and-match Buy 3, Get 1 Free deal. The grid shows variety at a glance, and a dark panel below holds the code. Use this layout for any multi-buy offer across a product range.
Added
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Details
Ad copy
Primary text
Can't pick just one? You don't have to. 💅 Mix and match any shades, from Dark Room and Emerald Noir to High-End Red and Golden Hour. Pick any 3 and your 4th is free with code SECRET26. Ends soon.
Description
Mix & match any shades with SECRET26.
On-image text
Dark Room; Emerald Noir; High-End Red; Golden Hour; Secret offer; Pick any 3. Your 4th is free.; Mix & match any shades; Use code SECRET26 at checkout; Ends soon; Use code SECRET26 at checkout. 4 eligible items must be in cart; lowest-priced item is free. Limit one use per customer. Not valid on bundles, sets, palettes, mystery items or gift cards. Cannot be combined with other offers or applied to past purchases. Offer may end at any time without notice.
Headline ideas for this template
- 1Pick Any 3, Your 4th Is Free
- 2Mix & Match Your Favourite Shades
- 3Four Looks, Pay for Three
- 4Build Your Nail Wardrobe for Less
- 5Your 4th Set Is On Us
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
