Key takeaways
- Format: Customer quote with a five-star rating over a warm lifestyle photo
- Best for: Building trust and social proof for a considered health purchase
- Hook: A short, emotional quote: "I stopped worrying about refills."
- Reuse it: Pull the most emotional one-liner from your reviews and make it the headline
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Social proof from a peer
A quote from a real user feels more believable than a brand claim, especially for older buyers.
- 02
Five stars at a glance
The star rating signals satisfaction instantly, before the viewer even reads the quote.
- 03
Emotional benefit, not features
"Stopped worrying" speaks to relief and peace of mind rather than technical specs.
- 04
Transparent disclosure
Labeling it a paid testimonial keeps the ad compliant and builds trust.
Full creative breakdown
Who this ad targets
The ad targets current oxygen tank users, mostly 60+, who deal with refills, deliveries and the fear of running out. It also speaks to people comparing portable concentrators with tanks and looking for reassurance from someone like them. The home setting appeals to those who mainly want easier daily routines rather than travel. Caregivers who manage tank deliveries for a parent are a natural secondary audience.
Copywriting analysis
The quote is just five words but carries a full story: there was a worry, and now it's gone. "Refills" names a specific, recurring hassle that every tank user knows, so the line feels true rather than generic. Using a first name, Len, makes the speaker personal while keeping privacy. The credit line repeats the full product name for brand recall. The paid testimonial disclosure satisfies FTC requirements without weakening the message. Five stars above the quote reinforce the sentiment visually. There is no hard CTA on the image, which keeps it feeling like a genuine review rather than a sales pitch.
Visual design
A warm, amber-toned interior photo creates a cosy, homely mood. The model is placed on the right, turned toward the viewer, while the left side holds the stars and the quote in large white serif-free type. The portable concentrator is clearly visible on her hip, showing the product in use. Light-blue wave lines at the bottom contrast with the warm palette and connect the ad to the brand system. The layout is simple and reads in a natural top-left to bottom order.
How to adapt this template for your brand
- Find a short, emotional quote from a real customer review.
- Shoot or source a warm photo of a customer using the product in daily life.
- Place five stars above the quote to signal satisfaction.
- Credit the customer by first name and add any required disclosures.
- Add a brand element, such as a colored shape, along the bottom edge.
Tips for medical devices ads on Meta
Testimonial ads perform well on Meta in retargeting audiences who have already visited the site. Use the full quote or a longer review in the primary text. Test several quotes from different customers to find the strongest emotional hook. Make sure testimonials meet FTC disclosure rules and Meta's health ad policies. A short video of the same customer speaking can boost results in Reels and Stories.
About this creative
This square Inogen ad is built around a customer testimonial. A smiling older woman with auburn hair stands at the foot of a wooden staircase in a warmly lit home. She wears a teal blouse, jeans and a nasal cannula connected to a portable oxygen concentrator in a grey carry case on her hip, and she looks back toward the camera. On the left, five yellow stars sit above a large white quote: "I stopped worrying about refills." Underneath, smaller text credits "Len, Inogen Portable Oxygen Concentrator customer" and notes it is a paid testimonial. Light-blue wave lines sweep across the bottom of the frame, tying the ad to Inogen's visual identity. The warm amber background, home setting and stairs subtly suggest independence and mobility in daily life. The creative focuses on one emotional benefit – peace of mind from never running out of oxygen.
Meta ad · 338 × 600 · Medical Devices
Inogen Testimonial Ad: "I Stopped Worrying About Refills"
This Inogen testimonial ad pairs a five-star rating and a short customer quote with a warm photo of a smiling woman wearing her portable oxygen concentrator at home. It shows how a single relatable line from a real user can do the heavy lifting for a medical device brand.
Added
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Details
Ad copy
Primary text
"I stopped worrying about refills." – Len, Inogen customer. With an Inogen Portable Oxygen Concentrator, there are no tanks to swap and no delivery schedules to plan around. Just plug in, charge up and get on with your day. Find out if Inogen is right for you.
Description
Hear why customers are switching to Inogen
On-image text
★★★★★ | "I stopped worrying about refills." | — Len, Inogen Portable Oxygen Concentrator customer paid testimonial
Headline ideas for this template
- 1"I finally have my freedom back."
- 2"No more tank deliveries for me."
- 3"I don't think about oxygen anymore."
- 4Real customers, real freedom
- 5"I wish I had switched sooner."
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
