Key takeaways
- Format: Report cover mockup beside a big stat headline and download CTA.
- Best for: B2B fintech and SaaS brands promoting research reports and whitepapers.
- Hook: A large, forward-looking market stat followed by "Are you ready?"
- Reuse it: Pair your report cover with the single most surprising number from inside it.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Big number, big stakes
"138 million people" makes the market shift feel huge and real. Numbers stop the scroll faster than abstract claims.
- 02
Borrowed authority
The MIT Technology Review Insights masthead adds independent credibility. The report feels like research, not a sales brochure.
- 03
FOMO question
"Are you ready?" turns a market fact into a personal challenge. It implies competitors may already be preparing.
- 04
Visual path to the CTA
The looping arrow leads the eye from the cover to the button. It connects the asset with the action.
Full creative breakdown
Who this ad targets
The ad targets strategy, product and innovation leaders at banks, credit unions, fintechs, lenders and payment companies who need to understand open banking and open finance trends. It also reaches regulators, consultants and investors following data-sharing regulation. These readers are research-driven and need credible data to build business cases internally. The report format suits mid-funnel prospects who are not ready for a sales call but will trade an email for insights.
Copywriting analysis
The headline leads with a precise number and a deadline, which creates both scale and urgency. "Will be using" frames open banking as an inevitable future rather than an option. The short follow-up "Are you ready?" shifts from market to reader, adding mild pressure and curiosity. The report title on the cover reinforces the topic without repeating the headline. "Download the report" is a clear, low-risk CTA that sets expectations. Note: the 2025 date is now in the past, so the stat should be updated before reuse.
Visual design
A clean 45/55 vertical split separates asset (left) and message (right). Mint green adds freshness and ties to the connected-data theme, while the white right panel keeps the stat highly legible in bold black type. The report mockup with a thin outline looks credible and tangible. Decorative pluses, circles and a hexagon texture add subtle tech flair without clutter. The mint arrow crosses the split, linking both halves and pointing to the solid black CTA.
How to adapt this template for your brand
- Pick the most striking, forward-looking stat from your report or whitepaper.
- Create a clean cover mockup and include any partner or publisher logos for credibility.
- Write the stat as a headline and add a short challenge question below it.
- Split the canvas between cover and copy, and connect them with an arrow or line.
- Use a direct CTA like "Download the report" and gate it with a short lead form.
Tips for finance & fintech ads on LinkedIn
On LinkedIn, run this with a Lead Gen Form targeting banking, fintech and payments job functions in strategy, product and innovation; it often converts better than sending traffic to a landing page. On Meta, use it for retargeting site visitors. On Google Display, upload the stat and report cover as separate assets. Refresh the stat yearly, as outdated dates quickly hurt credibility.
About this creative
This square Plaid ad is split vertically into two panels. The left panel is mint green and holds a flat mockup of a report cover. The cover carries the MIT Technology Review Insights masthead, a line noting it was produced in association with Plaid, and the title "Open finance: A new era for data-sharing". Below the title is a line illustration of three people holding linked chain pieces on a podium, symbolising connected data. Small plus signs and circles float around the cover. The right panel is white with a faint hexagon pattern in the corners. It features a large bold stat: "138 million people will be using open banking services by 2025." Under it, a lighter line asks "Are you ready?" followed by a black rectangular button reading "Download the report". A hand-drawn mint arrow loops from the cover toward the button, and the Plaid logo anchors the bottom right.
LinkedIn ad · 1200 × 1200 · Finance & Fintech
Plaid Ad: "138 million people will be using open banking services by 2025"
This Plaid lead magnet ad promotes a co-produced open finance report with MIT Technology Review Insights. A split mint-and-white layout pairs a report cover mockup with a bold market-size stat and a direct question. It is a solid template for B2B fintech and SaaS brands promoting research, whitepapers and gated content.
Added
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Details
Ad copy
Primary text
Open finance is changing how people share financial data. Get the MIT Technology Review Insights report, produced with Plaid, to see what it means for your business.
Description
Free report: Open finance, a new era for data-sharing
On-image text
MIT Technology Review Insights / Produced in association with Plaid / Open finance: A new era for data-sharing / 138 million people will be using open banking services by 2025. / Are you ready? / Download the report > / PLAID
Headline ideas for this template
- 1Open banking is going mainstream. Is your business ready?
- 2Millions are sharing financial data. Here's what it means for you.
- 3The open finance report every bank should read.
- 4Get ahead of open finance before your competitors do.
- 5New research: the future of financial data-sharing.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
