Key takeaways
- Format: Real before-you-leave salon photo with a big dollar-off promo overlay.
- Best for: Local groomers and pet stores acquiring first-time customers.
- Hook: Three fluffy, freshly groomed doodles posing together in bandanas.
- Reuse it: Photograph your own groomed pets and add one clear new-customer offer.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Shows the outcome
Freshly groomed, fluffy dogs prove the quality of the service better than any claim could.
- 02
Three dogs, triple cuteness
A group shot of different colours draws the eye and feels joyful and community-like.
- 03
Concrete dollar offer
'$15 OFF' is specific and easy to value, lowering the risk of trying a new groomer.
- 04
Seasonal styling
The shamrock bandanas tie the ad to a holiday moment and show the extra care the salon adds.
Full creative breakdown
Who this ad targets
This ad targets local dog owners who have not yet used Bentley's grooming services, particularly owners of doodles, poodle mixes and other high-maintenance coats that need regular professional grooming every 4 to 8 weeks. These customers are often loyal once they find a groomer they trust, so a first-visit discount has high lifetime value. The audience skews toward suburban families and owners aged 28 to 55 who treat grooming as part of their dog's wellbeing and appreciate small extras like bandanas.
Copywriting analysis
The on-image copy is short and offer-led. 'ENJOY' sets a positive, inviting tone and frames the deal as a treat rather than a sales push. 'NEW CUSTOMER PROMO!' qualifies the audience and explains the reason for the discount, which builds trust and avoids devaluing the service for existing clients. '$15 OFF' is the hero: a hard dollar value that is easier to picture than a percentage. There is no service named on the image, so the primary text must clarify that it applies to grooming. Adding an expiry date or 'first groom' would sharpen it further and add urgency.
Visual design
The photo is authentic, shot in-salon with the grooming table, arm and leash visible, giving credibility. The three dogs are arranged at different heights, creating a natural triangle composition that leads the eye across their faces. The green bandanas tie into the brand's green logo and the green promo text, creating colour consistency. Text is placed in the bottom third over the dark table, ensuring contrast. Heavy rounded sans-serif type with outlines feels bold and retail-like. The logo at the top centre is small but clear.
How to adapt this template for your brand
- Take a bright photo of freshly groomed pets in your salon, ideally in a group.
- Add a seasonal accessory such as bandanas to give a timely angle.
- Place a short inviting word like 'Enjoy' above your main offer.
- State the offer as a hard dollar amount and label who it is for.
- Add your logo small at the top and include the expiry date in the primary text.
Tips for pets ads on Meta
On Meta, target a 10 to 15 km radius around your salon and exclude existing customers using a customer list. Use the Book Now button linked to your booking page. Refresh the photo seasonally, since the shamrock bandanas date the creative. Instagram users respond well to real dog photos, so also post the image organically. For Google Business Profile, add the offer as a post. Track redemptions with a promo code to measure ROI.
About this creative
This square creative from Bentley's Pet Stuff uses a real photo taken inside the grooming salon. Three doodle-type dogs, one black and grey, one apricot and one cream, sit on a black grooming table, freshly trimmed and wearing green St. Patrick's Day bandanas and bows with shamrock prints. A purple grooming leash hangs from the overhead arm, which tells you exactly where the photo was taken. The circular green paw logo sits at the top centre. In the bottom third, the word 'ENJOY' appears in large white type, followed by a lime green tag reading 'NEW CUSTOMER PROMO!' and a huge '$15 OFF' in green with a white outline. The style is direct and commercial: it shows the result of the service, the happy groomed dogs, and states the reward for trying it. The seasonal bandanas add personality and give a timely hook.
Meta ad · 338 × 600 · Pets
Pet Grooming Ad Template: $15 Off New Customer Promo
This pet grooming ad template shows three freshly groomed doodles in festive bandanas on a grooming table, with a bold '$15 OFF' new customer promo. It is an offer-led creative for groomers and pet stores, ideal for Meta, and proves real salon photos beat stock.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
New to Bentley's Pet Stuff? Enjoy $15 off your first grooming appointment. Fresh cuts, happy pups, and a festive bandana to go home in!
Description
Book your first grooming visit
On-image text
BENTLEY'S PET stuff; ENJOY; NEW CUSTOMER PROMO!; $15 OFF
Headline ideas for this template
- 1First groom? Take $15 off
- 2Fresh cuts, $15 off your first visit
- 3New here? Your pup's spa day is on us
- 4$15 off the fluffiest groom in town
- 5Treat your doodle: $15 off first groom
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
