Key takeaways
- Format: Big social proof number above a person and floating product screens.
- Best for: B2B software proving popularity and ease of use.
- Hook: A huge '5,000+' number paired with a corgi hug.
- Reuse it: Lead with your customer count and show your UI around a happy user.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Numbers build trust fast
'5,000+' is large, round and specific enough to reassure buyers they're not taking a risk.
- 02
Human plus product
The corgi hug brings warmth while the screenshots prove the product is real and usable.
- 03
Floating UI shows simplicity
Clean, cropped screens suggest an intuitive interface without overwhelming detail.
- 04
Strong single colour
The saturated blue background makes the ad cohesive and recognisable in feed.
Full creative breakdown
Who this ad targets
This ad targets owners and managers of pet care businesses, such as dog daycares, boarding facilities, training schools and grooming salons, who are evaluating management software or are unhappy with their current tool. Social proof is aimed at cautious buyers who need to know others like them use the product. The relaxed laptop-on-sofa scene suggests the owner can manage the business remotely, appealing to owners wanting flexibility. It is suited to mid-funnel audiences who know the category but haven't chosen a vendor.
Copywriting analysis
The copy is a single social proof statement: 'Trusted by 5,000+ pet-care businesses'. It uses the bandwagon principle; if 5,000 similar businesses trust it, the risk of switching feels low. 'Trusted' is a deliberate choice that implies reliability, security and longevity, all key concerns for software that handles bookings and payments. The number is the visual hero, sized many times larger than the other words. 'Pet-care businesses' defines the niche, making clear this is vertical software built for them, not a generic booking tool. Supporting detail is left to the screenshots and primary text.
Visual design
The flat blue background with white serif type creates a confident, premium look that differs from Gingr's other playful creatives. The person and dog are cut out and placed in the lower half, overlapping the frame edge for depth. Two UI cards float at angles with drop shadows, a common SaaS ad technique that conveys the product without needing full screenshots. The colour-coded table headers in pink, teal and blue add visual interest. The logo bottom-left keeps branding consistent. The composition guides the eye from number to person to product.
How to adapt this template for your brand
- Lead with your strongest number: customers, users, bookings or reviews.
- Set it huge in the top half on a solid brand colour.
- Add a cutout of a relatable user enjoying the outcome.
- Float two or three cropped UI screenshots around the person.
- Keep extra copy minimal and place your logo in a corner.
Tips for saas ads on Meta
On Meta, use this in retargeting and lookalike campaigns where trust is the main barrier. On LinkedIn, it performs well as a single image ad for owners and operations managers in the pet services industry. Use a Request Demo or Free Trial CTA. Test a 1:1 version for the LinkedIn feed. Pair it with a customer testimonial in the primary text to add specificity behind the number.
About this creative
This 4:5 portrait creative from Gingr sits on a solid royal blue background. The top half is dedicated to a social proof statement: 'Trusted by' in white serif, a giant '5,000+' in bold white serif and 'pet-care businesses' below. In the lower half, a smiling man with curly hair sits on a beige sofa with a laptop on his knees while hugging a corgi that leans into him with its tongue out. Floating around him are two UI screenshots with soft shadows: a reservations table showing animals, owners and service types such as Group Class and Boarding, and a mobile-style 'New Booking Request' screen listing boarding, daycare, evaluation and grooming. The white Gingr logo is placed at the bottom left. The ad blends emotional imagery, a relaxed owner with his dog, with tangible product proof, making the software feel easy, popular and human.
Meta ad · 338 × 600 · SaaS
Pet Business Software Ad: 5,000+ Social Proof Template
This pet business software ad template leads with a giant '5,000+' social proof number, a man hugging a corgi and floating screenshots of the booking app. It is a social-proof creative for B2B SaaS on Meta and LinkedIn, mixing emotion with product evidence.
Added
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Details
Ad copy
Primary text
Join 5,000+ daycares, kennels and groomers who run their business on Gingr. Bookings, check-ins and payments in one easy platform.
Description
See why pet businesses switch to Gingr
On-image text
Trusted by 5,000+ pet-care businesses; gingr (plus software UI screenshots: Search Requested Reservations, Expected Today, Going Home Today, New Booking Request)
Headline ideas for this template
- 15,000+ pet businesses can't be wrong
- 2Join the pet-care software most trust
- 3Why 5,000+ daycares chose Gingr
- 4Run your kennel from the couch
- 5The booking tool pet pros trust
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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