Key takeaways
- Format: Customer testimonial with brand mascot asset.
- Best for: Established local service brands with distinctive visual assets.
- Hook: A specific customer quote about what the technician checked.
- Reuse it: Use a real review that names concrete actions, plus your most recognizable brand asset.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Specific social proof
Naming the attic, patio and perimeter makes the review credible and doubles as a service description.
- 02
Iconic brand asset
The mouse-ear car is instantly recognizable and makes the ad unmistakably Truly Nolen.
- 03
Emotional payoff
'Real peace of mind' names the true benefit homeowners are buying.
- 04
Button-style CTA
A designed button makes the next step obvious even before the platform CTA.
Full creative breakdown
Who this ad targets
The ad targets homeowners, often 35–65, who are worried about hidden pests or termites but are unsure what an inspection involves. It reassures cautious buyers who value thoroughness over price, including new homeowners and people in warm, termite-prone states where Truly Nolen operates. The friendly tone also appeals to families who want a non-scary approach to pest control. Recent movers and people preparing to sell a home are also a natural fit.
Copywriting analysis
The quote is written in plain, conversational language that sounds like a real customer, not a marketer. It follows a list of three – attic, patio, all around the house – which feels complete and builds rhythm. The emotional benefit, peace of mind, arrives at the end where it lands hardest. Using only a first name and initial keeps it authentic while protecting privacy. The CTA 'Book an inspection' is low commitment compared with 'buy treatment', which suits a cautious audience. There is no price or discount, so the ad relies entirely on trust and brand.
Visual design
The layout divides into a white upper half for text and a bold yellow-and-red lower half for the car and button, mirroring Truly Nolen's brand colors. The red quote text contrasts strongly against white and has generous line spacing. The 3D car breaks the boundary between the two halves, adding depth. The black button stands out as the only dark element, drawing the eye to the CTA. Ample white space keeps it uncluttered.
How to adapt this template for your brand
- Pick a short, real review that mentions specific actions your team took.
- Set the quote large in your brand color with the customer's first name and initial.
- Add your most recognizable asset (mascot, vehicle, product) below the quote.
- Include a button-style CTA with a low-commitment action.
- Test different reviews against each other to find the strongest proof point.
Tips for pest control ads on Meta
Use this on Meta Stories and Reels with the quote kept in the top half, clear of the profile overlay. Keep reviews genuine and attributable to comply with Meta and FTC endorsement rules. Rotate several testimonials as a carousel or sequence for retargeting. For Google Display, crop to square and shorten the quote. Link the CTA to an inspection booking form, not the homepage.
About this creative
The creative uses a white upper section with the Truly Nolen logo at the top: a yellow mouse-ear shape with the brand name in red. Below, a customer quote in a bold red rounded typeface reads: 'They checked the attic, the patio, and all around the house. It gave me real peace of mind.' It is attributed to 'Kevin C.' in small black type. The middle of the canvas shows a 3D render of Truly Nolen's signature yellow Volkswagen Beetle with black mouse ears and a tail, sitting on a large red-and-yellow arc that fills the bottom of the frame. A black pill-shaped button reads 'Book an inspection'. The ad works by combining specific social proof – the attic, patio and perimeter details – with a highly recognizable brand asset. The quote quietly lists what an inspection includes, while the playful car keeps it friendly and memorable.
Meta ad · 338 × 600 · Pest Control
Truly Nolen Customer Testimonial Ad Breakdown
This vertical Truly Nolen ad puts a short customer quote from 'Kevin C.' front and center, above the brand's famous yellow mouse-ear car and a 'Book an inspection' button. It is a clean Testimonial format for Meta Stories and Reels that uses social proof and distinctive brand assets to drive inspection bookings.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
"They checked the attic, the patio, and all around the house. It gave me real peace of mind." – Kevin C. Get the same thorough inspection from Truly Nolen. Book yours today.
Description
Book a Truly Nolen inspection today.
On-image text
Truly Nolen Pest Control Termites (logo) | "They checked the attic, the patio, and all around the house. It gave me real peace of mind." | – Kevin C. | Book an inspection
Headline ideas for this template
- 1"It Gave Me Real Peace of Mind"
- 2See Why Customers Trust Our Inspections
- 3Attic to Patio: The Inspection Kevin Loved
- 4Peace of Mind Starts With One Inspection
- 5Thorough Inspections, Happy Homeowners
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
