Key takeaways
- Format: Packshot plus puppy hero with two arrow feature callouts
- Best for: Pet treat, chew and toy brands with flavor or texture claims
- Hook: A cute puppy chewing next to “Real Beef & Bacon” in huge type
- Reuse it: Keep the split background and two arrow callouts for any product
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Cuteness stops the scroll
A golden puppy looking at the camera is one of the strongest attention grabbers in pet advertising.
- 02
Flavor as the headline
“Real Beef & Bacon” is a concrete, sensory claim that makes the toy feel irresistible to dogs and trustworthy to owners.
- 03
Two focused callouts
Each arrow solves one owner concern – engagement and teething comfort – without overloading the creative.
- 04
Packaging shown clearly
Featuring the actual pack helps shoppers recognize it on shelves and online marketplaces.
Full creative breakdown
Who this ad targets
The ad targets new puppy owners in the US, especially first-time owners in the first months with a teething pup. These people are actively searching for solutions to chewing on shoes, furniture and hands. They want products that are safe, gentle on young gums and appealing enough that the puppy actually uses them. The “New Puppy Must-Have” badge also speaks to people building their first puppy starter kit, as well as friends and family buying puppy gifts.
Copywriting analysis
The headline is a product category plus a flavor claim, which makes it both clear and appetizing. Setting “REAL BEEF &” and “BACON” in huge type puts the strongest selling point front and center, while “MADE WITH” is tiny because it is just a connector. The badge “New PUPPY Must-Have!” adds social framing and positions the toy as essential rather than optional. The two callouts are short, benefit-led and end with a bolded keyword – “chewing” and “puppies” – that is easy to scan. The copy addresses both the dog’s enjoyment and the owner’s concern about teething, covering both sides of the purchase decision.
Visual design
The diagonal orange-and-turquoise split creates energy and high contrast, separating the hero puppy from the product area. Orange matches Nylabone’s puppy packaging, giving visual consistency. The puppy’s gaze leads viewers into the frame, while the white hand-drawn arrows guide attention from the callouts to the pack. Bold condensed headline type with a dark red and pink palette echoes meat and bacon colors, reinforcing the flavor message.
How to adapt this template for your brand
- Choose a hero animal photo that shows the product being used and looks at the camera.
- Turn your strongest sensory or ingredient claim into a large stacked headline.
- Place the packaged product clearly in the lower half.
- Add two hand-drawn arrow callouts, each with one short benefit.
- Use a bold two-color split background that matches your packaging.
Tips for pets ads on Meta
This square format performs well in Facebook and Instagram Feed and on Amazon or retail media placements. Target interests like new puppy, puppy training and pet adoption, and layer in life-event audiences such as recent pet adopters. In the primary text, lead with the teething problem to qualify viewers. For Google Performance Max, supply a version without the callout arrows to avoid text-heavy crops.
About this creative
This square Nylabone creative is split diagonally into a warm orange top and a bright turquoise bottom. In the upper left, an adorable golden retriever puppy rests its paws on the edge of the turquoise area while chewing a brown textured bone, looking straight at the camera. A blue heart-shaped badge in the top-left corner reads “New PUPPY Must-Have!”. The right side carries a stacked headline: “PUPPY CHEW TOYS” in small dark caps, then “REAL BEEF &” in very large dark red-brown letters and “BACON” in pink, with a tiny vertical “MADE WITH” beside it. In the lower center, the packaged product shows two bone-shaped chews in an orange blister card with Nylabone and Made in USA marks. Two hand-drawn white arrows point to the pack: one with “Flavor that keeps them chewing” and the other with “Softer for teething puppies”, each ending in a bolded keyword. The design feels fun, appetizing and clearly aimed at new puppy owners.
Meta ad · 338 × 600 · Pets
Nylabone Puppy Chew Toys Feature Callout Ad
This Nylabone ad promotes puppy chew toys made with real beef and bacon. A golden retriever puppy chewing a bone sits above the packaged product, with two hand-drawn arrow callouts explaining the benefits. It is a clear feature-callout template for pet food, treat and toy brands.
Added
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Details
Ad copy
Primary text
Teething puppy chewing everything in sight? 🐶 Nylabone Puppy Chew Toys are made with real beef & bacon and softer for teething gums – so they chew what they should. Made in the USA.
Description
Softer for teething puppies. Made in USA.
On-image text
New PUPPY Must-Have! | PUPPY CHEW TOYS | MADE WITH REAL BEEF & BACON | Softer for teething puppies | Flavor that keeps them chewing | (Packaging: Nylabone, Made with Real Beef & Bacon, Puppy Chew, Made in USA)
Headline ideas for this template
- 1Teething Puppy? Try Real Beef & Bacon Chews
- 2The Puppy Chew They’ll Actually Love
- 3Save Your Shoes With Nylabone Puppy Chews
- 4Softer Chews for Teething Pups
- 5Every New Puppy Needs This Chew Toy
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
